| 1 | 0 | 3 | 4 | 3 | 4 |
Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||
| Difference: $4,480 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
| Difference: $4,385 | |||
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| Model Year | 2008 | 2010 | 2010 |
| Model | Impreza / WRX / STI | Optima | Optima |
| Trim | WRX Premium | EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $26,450 | $20,995 | $21,975 |
| Base Invoice | $24,935 | $19,620 | $20,370 |
| Auto-dimming rearview mirror | 192 | ||
| Bodyside moldings | 198 | ||
| Universal garage door opener | 85 | ||
| Navigation system | 2,000 | 1,200 | 1,200 |
| Premium Package | 2,200 | 2,000 | |
| Auto-dimming rearview mirror | 125 | ||
| Bodyside moldings | 129 | ||
| Universal garage door opener | 55 | ||
| Navigation system | 1,846 | 1,075 | 1,075 |
| Premium Package | 1,960 | 1,790 | |
| Options (change) | 2,475 | 3,400 | 3,200 |
| Options (change) | 2,155 | 3,035 | 2,865 |
| Destination | 645 | 695 | 695 |
| Total Price | $29,570 | $25,090 | $25,870 |
| Total Invoice | $27,735 | $23,350 | $23,930 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Subaru Impreza / WRX / STI dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $6,560 | |||
| TrueDelta Adjusted Invoice Difference: $6,321 | |||
| Model Year | 2008 | 2010 | 2010 |
| Model | Impreza / WRX / STI | Optima | Optima |
| Trim | WRX Premium | EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 224hp H4 | 175hp I4 | 175hp I4 |
| Transmission | M5 | T5 | T5 |
| Drivetrain | AWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 100, 10 | 360, 7 | 360, 7 |
| Tire (rear if not all the same) | 205/50-17 | 215/50-17 | 215/50-17 |
| Total Price | $29,570 | $25,090 | $25,870 |
| Adjustments for Features | 0 | -2,080 | -2,030 |
| Feature-Adjusted Total Price | $29,570 | $23,010 | $23,840 |
| Cost Above Minimum | $0 | $0 | $830 |
| Total Invoice | $27,735 | $23,350 | $23,930 |
| Adjustments for Features | 0 | -1,936 | -1,878 |
| Feature-Adjusted Total Invoice | $27,735 | $21,414 | $22,052 |
| Cost Above Minimum | $0 | $0 | $638 |
Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2008 | 2010 | 2010 |
| Model | Impreza / WRX / STI | Optima | Optima |
| Trim | WRX Premium | EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 5-speed manual | $0 | ||
| 5-speed manually-shiftable automatic | $1000 | $1000 | |
| AWD | $1700 | ||
| FWD | $0 | $0 | |
| Accessories | |||
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Sunshade, rear | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Cargo Management | |||
| Overhead sunglass holder | $25 | $25 | |
| Climate Control | |||
| Wiper de-icer | $25 | ||
| Exterior | |||
| Body kit | $0 | ||
| Bright-finished exhaust tip(s) | $25 | ||
| Hood scoop | $100 | ||
| Rear spoiler | $200 | ||
| Sunroof | $900 | $900 | |
| Infotainment | |||
| USB port | $25 | $25 | |
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | $125 | |
| Automatic-off headlights | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | |
| Interior ambient lighting | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Visor mirror, driver | $10 | ||
| Visor mirror, passenger | $10 | ||
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Center armrest(s), second row | $50 | $50 | |
| Door sill trim plates | $100 | $100 | |
| Leather seating surfaces | $900 | ||
| Manual height adjuster, driver seat | $50 | ||
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Metal pedals | $75 | $75 | |
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | |
| Power recliner, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | |
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $2,220 | $4,300 | $4,250 |
| Value of Feature Adjustments | $0 | $2,080 | $2,030 |
| Value of Feature Adjustments | 0 | -1,936 | -1,878 |
Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2008 | 2010 |
| Model | Impreza / WRX / STI | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 103.1 in | 107.1 in |
| Length | 180.3 in | 189.0 in |
| Width | 68.5 in | 71.1 in |
| Height | 58.1 in | 58.3 in |
| Curb Weight | 3,017 lb. | 3,158 lb. |
| Fuel Capacity | 16.9 gal. | 16.4 gal. |
| Row 1 Headroom | 40.3 in | 39.8 in |
| Row 1 Shoulder Room | 54.8 in | 57.1 in |
| Row 1 Hip Room | 0.0 in | 54.5 in |
| Row 1 Legroom | 43.5 in | 43.7 in |
| Row 2 Headroom | 37.6 in | 38.0 in |
| Row 2 Shoulder Room | 53.2 in | 56.3 in |
| Row 2 Hip Room | 0.0 in | 54.7 in |
| Row 2 Legroom | 33.5 in | 37.8 in |
| Cargo Volume | 11.3 ft3 | 15.0 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 200 | 8% |
| Total Not Requested | 2300 | 92% |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | No |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 200 | 10% |
| Total Not Requested | 1775 | 90% |
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