| 1 | 0 | 3 | 4 | 3 | 4 |
Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison
Lowest Total Price: $29,372 Subaru Impreza / WRX / STI WRX Premium | |||
| Difference: $228 | |||
Lowest Total Invoice: $27,535 Kia Optima EX Turbo | |||
| Difference: $71 | |||
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| Model Year | 2008 | 2011 | 2011 |
| Model | Impreza / WRX / STI | Optima | Optima |
| Trim | WRX Premium | EX Turbo | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $26,450 | $24,700 | $26,200 |
| Base Invoice | $24,935 | $23,080 | $24,480 |
| Auto-dimming rearview mirror | 192 | ||
| Universal garage door opener | 85 | ||
| Navigation system | 2,000 | ||
| Technology Package | 2,000 | 2,000 | |
| Premium Package | 2,150 | 2,000 | |
| Auto-dimming rearview mirror | 125 | ||
| Universal garage door opener | 55 | ||
| Navigation system | 1,846 | ||
| Technology Package | 1,785 | 1,785 | |
| Premium Package | 1,920 | 1,790 | |
| Options (change) | 2,277 | 4,150 | 4,000 |
| Options (change) | 2,026 | 3,705 | 3,575 |
| Destination | 645 | 750 | 750 |
| Total Price | $29,372 | $29,600 | $30,950 |
| Total Invoice | $27,606 | $27,535 | $28,805 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Subaru Impreza / WRX / STI dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX Turbo | |||
| TrueDelta Adjusted Price Difference: $3,702 | |||
| TrueDelta Adjusted Invoice Difference: $3,727 | |||
| Model Year | 2008 | 2011 | 2011 |
| Model | Impreza / WRX / STI | Optima | Optima |
| Trim | WRX Premium | EX Turbo | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 224hp H4 | 274hp I4 | 274hp I4 |
| Transmission | M5 | T6 | T6 |
| Drivetrain | AWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 17/23 MPG | 22/34 MPG | 22/34 MPG |
| Audio (watts, speakers) | 100, 10 | 550, 12 | 550, 12 |
| Tire (rear if not all the same) | 205/50-17 | 215/55-17 | 225/45-18 |
| Total Price | $29,372 | $29,600 | $30,950 |
| Adjustments for Features | 0 | -3,930 | -4,705 |
| Feature-Adjusted Total Price | $29,372 | $25,670 | $26,245 |
| Cost Above Minimum | $0 | $0 | $575 |
| Total Invoice | $27,606 | $27,535 | $28,805 |
| Adjustments for Features | 0 | -3,656 | -4,379 |
| Feature-Adjusted Total Invoice | $27,606 | $23,879 | $24,426 |
| Cost Above Minimum | $0 | $0 | $547 |
Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2008 | 2011 | 2011 |
| Model | Impreza / WRX / STI | Optima | Optima |
| Trim | WRX Premium | EX Turbo | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 5-speed manual | $0 | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| AWD | $1700 | ||
| FWD | $0 | $0 | |
| Accessories | |||
| Heated steering wheel | $100 | ||
| Proximity key | $250 | $250 | |
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Rearview camera | $200 | $200 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Overhead sunglass holder | $25 | $25 | |
| Climate Control | |||
| Dual-zone climate control | $125 | $125 | |
| Rear air vents | $100 | $100 | |
| Wiper de-icer | $25 | ||
| Exterior | |||
| Body kit | $0 | $0 | |
| Hood scoop | $100 | ||
| Panoramic sunroof | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | |
| Infotainment | |||
| Bluetooth audio streaming | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | |
| Traffic information | $25 | $25 | |
| USB port | $25 | $25 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | $125 | |
| Automatic-off headlights | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | |
| Interior ambient lighting | $150 | ||
| Speaker lights | $100 | $100 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Visor mirror, driver | $10 | ||
| Visor mirror, passenger | $10 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Center armrest(s), second row | $50 | $50 | |
| Cooled or ventilated front seats | $300 | $300 | |
| Heated second row seats | $200 | $200 | |
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | ||
| Manual height adjuster, driver seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | $75 | |
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | |
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $2,195 | $6,125 | $6,900 |
| Value of Feature Adjustments | $0 | $3,930 | $4,705 |
| Value of Feature Adjustments | 0 | -3,656 | -4,379 |
Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2008 | 2011 |
| Model | Impreza / WRX / STI | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 103.1 in | 110.0 in |
| Length | 180.3 in | 190.7 in |
| Width | 68.5 in | 72.1 in |
| Height | 58.1 in | 57.3 in |
| Curb Weight | 3,347 lb. | 3,385 lb. |
| Fuel Capacity | 16.9 gal. | 18.5 gal. |
| Row 1 Headroom | 40.3 in | 40.0 in |
| Row 1 Shoulder Room | 54.8 in | 57.2 in |
| Row 1 Hip Room | 0.0 in | 54.7 in |
| Row 1 Legroom | 43.5 in | 45.5 in |
| Row 2 Headroom | 37.6 in | 37.6 in |
| Row 2 Shoulder Room | 53.2 in | 55.7 in |
| Row 2 Hip Room | 0.0 in | 54.5 in |
| Row 2 Legroom | 33.5 in | 34.7 in |
| Cargo Volume | 11.3 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima EX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 600 | 46% |
| Total Not Requested | 700 | 54% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Total Requested | 200 | 8% |
| Total Not Requested | 2200 | 92% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 600 | 46% |
| Total Not Requested | 700 | 54% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 200 | 9% |
| Total Not Requested | 2100 | 91% |
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