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Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,467

Subaru Impreza / WRX / STI WRX Limited   
Difference: $133

Lowest Total Invoice: $29,395

Kia Optima SX   
Difference: $65

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102012
ModelImpreza / WRX / STIOptima
TrimWRX LimitedSX
Body4dr Sedan4dr Sedan
Base Price $28,495 $26,500
Base Invoice $26,848 $24,760
Navigation system 2,000 1,400
Auto-dimming rearview mirror 192  
Universal garage door opener 85  
Premium Package   2,950
Navigation system 1,737 1,250
Auto-dimming rearview mirror 125  
Universal garage door opener 55  
Premium Package   2,635
Options (change) 2,277 4,350
Options (change) 1,917 3,885
Destination 695 750
Total Price $31,467 $31,600
Total Invoice $29,460 $29,395

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru Impreza / WRX / STI dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,122
TrueDelta Adjusted Invoice Difference: $2,163
Model Year20102012
ModelImpreza / WRX / STIOptima
TrimWRX LimitedSX
Body4dr Sedan4dr Sedan
Engine265hp H4274hp I4
TransmissionM5T6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)100, 10550, 12
Tire (rear if not all the same)225/40-17225/45-18
Total Price$31,467$31,600
Adjustments for Features0-2,255
Feature-Adjusted Total Price$31,467$29,345
Total Invoice$29,460$29,395
Adjustments for Features0-2,098
Feature-Adjusted Total Invoice$29,460$27,297

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Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year20102012
ModelImpreza / WRX / STIOptima
TrimWRX LimitedSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Proximity key $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Rearview camera $200
Temporary spare tire$150 
Cargo Management 
Air-conditioned storage compartment $50
Overhead sunglass holder $25
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Wiper de-icer$25 
Exterior 
Hood scoop$100 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Bluetooth audio streaming $25
HD radio $50
Traffic information $25
USB port $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Automatic headlights $125
Automatic-off headlights$25 
Illuminated visor mirror, driver $50
Illuminated visor mirror, passenger $50
Interior ambient lighting $150
Power-folding mirrors $50
Speaker lights $100
Turn signals on or near mirrors $25
Visor mirror, driver$10 
Visor mirror, passenger$10 
Seats and Interior Trim 
Aluminum trim $100
Center armrest(s), second row $50
Cooled or ventilated front seats $300
Heated second row seats $200
Illuminated door sill trim plates $200
Leather seating surfaces$900 
Manual height adjuster, driver seat$50 
Memory system, driver seat $200
Partial leather seating sufaces $450
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power height adjuster, driver seat $100
Power lumbar adjuster, driver seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$3,870$6,125
Value of Feature Adjustments$0$2,255
Value of Feature Adjustments0-2,098

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See a complete comparison of Subaru Impreza / WRX / STI vs. Kia Optima features.

Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year20102012
ModelImpreza / WRX / STIOptima
Body4dr Sedan4dr Sedan
Wheelbase103.1 in110.0 in
Length180.3 in190.7 in
Width68.5 in72.1 in
Height58.1 in57.3 in
Curb Weight3,076 lb.3,207 lb.
Fuel Capacity16.9 gal.18.5 gal.
Row 1 Headroom40.3 in40.0 in
Row 1 Shoulder Room54.8 in57.2 in
Row 1 Hip Room0.0 in54.7 in
Row 1 Legroom43.5 in45.5 in
Row 2 Headroom37.6 in37.6 in
Row 2 Shoulder Room53.2 in55.7 in
Row 2 Hip Room0.0 in54.5 in
Row 2 Legroom33.5 in34.7 in
Cargo Volume11.3 ft315.4 ft3

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See a complete comparison of Subaru Impreza / WRX / STI vs. Kia Optima specs.

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Total Requested60083%
Total Not Requested12517%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested2007%
Total Not Requested280593%

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