| 1 | 0 | 3 | 4 | 3 | 4 |
Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison
Lowest Total Price: $31,467 Subaru Impreza / WRX / STI WRX Limited | ||
| Difference: $483 | ||
Lowest Total Invoice: $29,460 Subaru Impreza / WRX / STI WRX Limited | ||
| Difference: $265 | ||
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| Model Year | 2010 | 2013 |
| Model | Impreza / WRX / STI | Optima |
| Trim | WRX Limited | SX |
| Body | 4dr Sedan | 4dr Sedan |
| Base Price | $28,495 | $26,800 |
| Base Invoice | $26,848 | $25,040 |
| Navigation system | 2,000 | 1,400 |
| Auto-dimming rearview mirror | 192 | |
| Universal garage door opener | 85 | |
| Premium Package | 2,950 | |
| Navigation system | 1,737 | 1,250 |
| Auto-dimming rearview mirror | 125 | |
| Universal garage door opener | 55 | |
| Premium Package | 2,635 | |
| Options (change) | 2,277 | 4,350 |
| Options (change) | 1,917 | 3,885 |
| Destination | 695 | 800 |
| Total Price | $31,467 | $31,950 |
| Total Invoice | $29,460 | $29,725 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Subaru Impreza / WRX / STI dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||
| TrueDelta Adjusted Price Difference: $1,722 | ||
| TrueDelta Adjusted Invoice Difference: $1,786 | ||
| Model Year | 2010 | 2013 |
| Model | Impreza / WRX / STI | Optima |
| Trim | WRX Limited | SX |
| Body | 4dr Sedan | 4dr Sedan |
| Engine | 265hp H4 | 274hp I4 |
| Transmission | M5 | T6 |
| Drivetrain | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG |
| Audio (watts, speakers) | 100, 10 | 550, 12 |
| Tire (rear if not all the same) | 225/40-17 | 225/45-18 |
| Total Price | $31,467 | $31,950 |
| Adjustments for Features | 0 | -2,205 |
| Feature-Adjusted Total Price | $31,467 | $29,745 |
| Total Invoice | $29,460 | $29,725 |
| Adjustments for Features | 0 | -2,051 |
| Feature-Adjusted Total Invoice | $29,460 | $27,674 |
Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2010 | 2013 |
| Model | Impreza / WRX / STI | Optima |
| Trim | WRX Limited | SX |
| Body | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||
| 5-speed manual | $0 | |
| 6-speed manually-shiftable automatic | $1100 | |
| AWD | $1700 | |
| FWD | $0 | |
| Accessories | ||
| Proximity key | $250 | |
| Brakes, Airbags, and Other Safety | ||
| 911 assist | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Rearview camera | $200 | |
| Temporary spare tire | $150 | |
| Vehicle health reports | $0 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Overhead sunglass holder | $25 | |
| Climate Control | ||
| Dual-zone climate control | $125 | |
| Rear air vents | $100 | |
| Wiper de-icer | $25 | |
| Exterior | ||
| Hood scoop | $100 | |
| Panoramic sunroof | $1200 | |
| Sunroof | $900 | |
| Infotainment | ||
| App support | $0 | |
| Bluetooth audio streaming | $25 | |
| HD radio | $50 | |
| Traffic information | $25 | |
| USB port | $25 | |
| Voice control for nav and audio | $100 | |
| Instruments, Lights, and Mirrors | ||
| Automatic headlights | $125 | |
| Automatic-off headlights | $25 | |
| Illuminated visor mirror, driver | $50 | |
| Illuminated visor mirror, passenger | $50 | |
| Interior ambient lighting | $150 | |
| Power-folding mirrors | $50 | |
| Speaker lights | $100 | |
| Turn signals on or near mirrors | $25 | |
| Visor mirror, driver | $10 | |
| Visor mirror, passenger | $10 | |
| Seats and Interior Trim | ||
| Aluminum trim | $100 | |
| Center armrest(s), second row | $50 | |
| Cooled or ventilated front seats | $300 | |
| Floor mats | $75 | |
| Heated second row seats | $200 | |
| Illuminated door sill trim plates | $200 | |
| Leather seating surfaces | $900 | |
| Manual height adjuster, driver seat | $50 | |
| Memory system, driver seat | $200 | |
| Partial leather seating sufaces | $450 | |
| Power fore-aft adjuster, driver seat | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power height adjuster, driver seat | $100 | |
| Power lumbar adjuster, driver seat | $100 | |
| Power recliner, driver seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Power tilt adjuster, driver seat | $100 | |
| Transmission | ||
| Steering-wheel-mounted transmission controls | $100 | |
| Total Value of Features | $3,945 | $6,150 |
| Value of Feature Adjustments | $0 | $2,205 |
| Value of Feature Adjustments | 0 | -2,051 |
Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2010 | 2013 |
| Model | Impreza / WRX / STI | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 103.1 in | 110.0 in |
| Length | 180.3 in | 190.7 in |
| Width | 68.5 in | 72.1 in |
| Height | 58.1 in | 57.3 in |
| Curb Weight | 3,076 lb. | 3,224 lb. |
| Fuel Capacity | 16.9 gal. | 18.5 gal. |
| Row 1 Headroom | 40.3 in | 40.0 in |
| Row 1 Shoulder Room | 54.8 in | 57.2 in |
| Row 1 Hip Room | 0.0 in | 54.7 in |
| Row 1 Legroom | 43.5 in | 45.5 in |
| Row 2 Headroom | 37.6 in | 37.6 in |
| Row 2 Shoulder Room | 53.2 in | 55.7 in |
| Row 2 Hip Room | 0.0 in | 54.5 in |
| Row 2 Legroom | 33.5 in | 34.7 in |
| Cargo Volume | 11.3 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima SX
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Total Requested | 600 | 83% |
| Total Not Requested | 125 | 17% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Media drive, small | 5 | No |
| App support | 0 | No |
| Total Requested | 200 | 7% |
| Total Not Requested | 2830 | 93% |
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