Subaru Impreza / WRX / STI Subaru Impreza / WRX / STI 2011 Kia Optima Kia Optima 2013

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Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,950

Kia Optima SX   
Difference: $50

Lowest Total Invoice: $29,725

Kia Optima SX   
Difference: $228

Calculate Payments

  Down Payment Interest Rate Term
Model Year201120112013
ModelImpreza / WRX / STIImpreza / WRX / STIOptima
TrimWRX LimitedWRX STI LimitedSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $28,995 $37,345 $26,800
Base Invoice $27,309 $35,285 $25,040
Auto-dimming rearview mirror 195 195  
Universal garage door opener 85 85  
Navigation system 2,000 1,800 1,400
Satellite radio   427  
Premium Package     2,950
Auto-dimming rearview mirror 127 127  
Universal garage door opener 55 55  
Navigation system 1,737 1,565 1,250
Satellite radio   320  
Premium Package     2,635
Options (change) 2,280 2,507 4,350
Options (change) 1,919 2,067 3,885
Destination 725 725 800
Total Price $32,000 $40,577 $31,950
Total Invoice $29,953 $38,077 $29,725

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Subaru Impreza / WRX / STI dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,155
TrueDelta Adjusted Invoice Difference: $2,186
Model Year201120112013
ModelImpreza / WRX / STIImpreza / WRX / STIOptima
TrimWRX LimitedWRX STI LimitedSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine265hp H4305hp H4274hp I4
TransmissionM5M6T6
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)100, 10100, 10550, 12
Tire (rear if not all the same)235/45-17245/40-18225/45-18
Total Price$32,000$40,577$31,950
Adjustments for Features0-1,650-2,105
Feature-Adjusted Total Price$32,000$38,927$29,845
Cost Above Minimum$0$6,927$0
Total Invoice$29,953$38,077$29,725
Adjustments for Features0-1,548-1,958
Feature-Adjusted Total Invoice$29,953$36,529$27,767
Cost Above Minimum$0$6,576$0

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Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year201120112013
ModelImpreza / WRX / STIImpreza / WRX / STIOptima
TrimWRX LimitedWRX STI LimitedSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0  
6-speed manual $150 
6-speed manually-shiftable automatic  $1100
AWD$1700$1700 
FWD  $0
Accessories 
Proximity key  $250
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Rearview camera  $200
Temporary spare tire$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment  $50
Overhead sunglass holder  $25
Climate Control 
Dual-zone climate control  $125
Rear air vents  $100
Wiper de-icer$25$25 
Drivetrain 
Adjustable center differential $275 
Limited-slip front differential $500 
Limited-slip rear differential $300 
Exterior 
Hood scoop$100$100 
Panoramic sunroof  $1200
Rear spoiler$200 $200
Sunroof$900$900 
Tall rear wing-type spoiler $500 
Infotainment 
App support  $0
Bluetooth audio streaming  $25
HD radio  $50
iPod integration$100$100 
Traffic information  $25
USB port  $25
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Automatic-off headlights$25$25 
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Interior ambient lighting  $150
Power-folding mirrors  $50
Speaker lights  $100
Turn signals on or near mirrors $25$25
Visor mirror, driver$10$10 
Visor mirror, passenger$10$10 
Seats and Interior Trim 
Aluminum trim  $100
Center armrest(s), second row  $50
Cooled or ventilated front seats  $300
Door sill trim plates $100 
Floor mats$75$75 
Heated second row seats  $200
Illuminated door sill trim plates  $200
Leather seating surfaces$900$900 
Manual height adjuster, driver seat$50$50 
Memory system, driver seat  $200
Partial leather seating sufaces  $450
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0 $0
Ultra-sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$4,245$5,895$6,350
Value of Feature Adjustments$0$1,650$2,105
Value of Feature Adjustments0-1,548-1,958

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Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima

Model Year20112013
ModelImpreza / WRX / STIOptima
Body4dr Sedan4dr Sedan
Wheelbase103.1 in110.0 in
Length180.3 in190.7 in
Width68.5 in72.1 in
Height58.1 in57.3 in
Curb Weight3,076 lb.3,224 lb.
Fuel Capacity16.9 gal.18.5 gal.
Row 1 Headroom40.3 in40.0 in
Row 1 Shoulder Room54.8 in57.2 in
Row 1 Hip Room0.0 in54.7 in
Row 1 Legroom43.5 in45.5 in
Row 2 Headroom37.6 in37.6 in
Row 2 Shoulder Room53.2 in55.7 in
Row 2 Hip Room0.0 in54.5 in
Row 2 Legroom33.5 in34.7 in
Cargo Volume11.3 ft315.4 ft3

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Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Total Requested60083%
Total Not Requested12517%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Total Requested2007%
Total Not Requested283093%

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