| 1 | 0 | 3 | 4 | 3 | 4 |
Subaru Impreza / WRX / STI vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Subaru Impreza / WRX / STI vs. Kia Optima Invoice Comparison
Lowest Total Price: $32,055 Subaru Impreza / WRX / STI WRX Limited | |||||
| Difference: $2,220 | |||||
Lowest Total Invoice: $29,989 Subaru Impreza / WRX / STI WRX Limited | |||||
| Difference: $2,088 | |||||
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| Model Year | 2011 | 2011 | 2015 | 2015 | 2015 |
| Model | Impreza / WRX / STI | Impreza / WRX / STI | Optima | Optima | Optima |
| Trim | WRX Limited | WRX STI Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $28,995 | $37,345 | $32,150 | $27,700 | $35,500 |
| Base Invoice | $27,309 | $35,285 | $29,815 | $25,920 | $33,140 |
| Auto-dimming rearview mirror | 195 | 195 | |||
| Cargo net | 55 | 55 | 50 | 50 | 50 |
| Universal garage door opener | 85 | 85 | |||
| Navigation system | 2,000 | 1,800 | |||
| Satellite radio | 427 | ||||
| Technology Package | 2,350 | 2,400 | |||
| Premium Package | 3,300 | ||||
| Auto-dimming rearview mirror | 127 | 127 | |||
| Cargo net | 36 | 36 | 42 | 42 | 42 |
| Universal garage door opener | 55 | 55 | |||
| Navigation system | 1,737 | 1,565 | |||
| Satellite radio | 320 | ||||
| Technology Package | 2,185 | 2,230 | |||
| Premium Package | 3,060 | ||||
| Options (change) | 2,335 | 2,562 | 2,400 | 5,750 | 50 |
| Options (change) | 1,955 | 2,103 | 2,227 | 5,332 | 42 |
| Destination | 725 | 725 | 825 | 825 | 825 |
| Total Price | $32,055 | $40,632 | $35,375 | $34,275 | $36,375 |
| Total Invoice | $29,989 | $38,113 | $32,867 | $32,077 | $34,007 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Subaru Impreza / WRX / STI dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||||
| TrueDelta Adjusted Price Difference: $1,310 | |||||
| TrueDelta Adjusted Invoice Difference: $1,216 | |||||
| Model Year | 2011 | 2011 | 2015 | 2015 | 2015 |
| Model | Impreza / WRX / STI | Impreza / WRX / STI | Optima | Optima | Optima |
| Trim | WRX Limited | WRX STI Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 265hp H4 | 305hp H4 | 159hp I4 H | 274hp I4 | 274hp I4 |
| Transmission | M5 | M6 | T6 | T6 | T6 |
| Drivetrain | AWD | AWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 100, 10 | 100, 10 | 550, 12 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 235/45-17 | 245/40-18 | 215/55-17 | 225/45-18 | 225/45-18 |
| Total Price | $32,055 | $40,632 | $35,375 | $34,275 | $36,375 |
| Adjustments for Features | 0 | -1,650 | -3,505 | -3,530 | -4,880 |
| Feature-Adjusted Total Price | $32,055 | $38,982 | $31,870 | $30,745 | $31,495 |
| Cost Above Minimum | $0 | $6,927 | $1,125 | $0 | $750 |
| Total Invoice | $29,989 | $38,113 | $32,867 | $32,077 | $34,007 |
| Adjustments for Features | 0 | -1,548 | -3,257 | -3,304 | -4,562 |
| Feature-Adjusted Total Invoice | $29,989 | $36,565 | $29,610 | $28,773 | $29,445 |
| Cost Above Minimum | $0 | $6,576 | $837 | $0 | $672 |
Features Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2011 | 2011 | 2015 | 2015 | 2015 |
| Model | Impreza / WRX / STI | Impreza / WRX / STI | Optima | Optima | Optima |
| Trim | WRX Limited | WRX STI Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 5-speed manual | $0 | ||||
| 6-speed manual | $150 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| AWD | $1700 | $1700 | |||
| FWD | $0 | $0 | $0 | ||
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Proximity key | $250 | $250 | $250 | ||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | ||
| Blind spot warning system | $200 | $200 | $200 | ||
| Cross-traffic warning, rear | $100 | $100 | $100 | ||
| Obstacle detection, rear | $250 | $250 | $250 | ||
| Rearview camera | $200 | $200 | $200 | ||
| Temporary spare tire | $150 | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | ||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | ||
| Overhead sunglass holder | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | ||||
| Climate Control | |||||
| Dual-zone climate control | $125 | $125 | $125 | ||
| Ionizing air filtration | $50 | $50 | $50 | ||
| Rear air vents | $100 | $100 | $100 | ||
| Wiper de-icer | $25 | $25 | |||
| Drivetrain | |||||
| Adjustable center differential | $275 | ||||
| Limited-slip front differential | $500 | ||||
| Limited-slip rear differential | $300 | ||||
| Engine / Motor | |||||
| Automatic start / stop | $150 | ||||
| Exterior | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Hood scoop | $100 | $100 | |||
| Laminated front side windows | $200 | $200 | $200 | ||
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | $200 | ||
| Sunroof | $900 | $900 | |||
| Tall rear wing-type spoiler | $500 | ||||
| Infotainment | |||||
| App support | $0 | $0 | $0 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | ||
| HD radio | $50 | $50 | $50 | ||
| iPod integration | $100 | $100 | |||
| SMS text-to-speech reader | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | ||
| Traffic information | $25 | $25 | $25 | ||
| USB port | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | $100 | ||
| Instruments, Lights, and Mirrors | |||||
| Automatic headlights | $125 | $125 | $125 | ||
| Automatic-off headlights | $25 | $25 | |||
| Detailed driving style feedback | $100 | ||||
| Illuminated visor mirror, driver | $50 | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | ||
| Interior ambient lighting | $150 | $150 | $150 | ||
| Large energy flow and fuel economy display | $25 | ||||
| Power-folding mirrors | $50 | $50 | $50 | ||
| Speaker lights | $100 | $100 | $100 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
| Visor mirror, driver | $10 | $10 | |||
| Visor mirror, passenger | $10 | $10 | |||
| Seats and Interior Trim | |||||
| Center armrest(s), second row | $50 | $50 | $50 | ||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||
| Door sill trim plates | $100 | ||||
| Floor mats | $75 | $75 | |||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | $200 | $200 | ||
| Leather door panel trim | $250 | ||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | |||
| Memory system, driver seat | $200 | $200 | $200 | ||
| Metal pedals | $75 | $75 | $75 | $75 | |
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
| Power height adjuster, driver seat | $100 | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | ||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | ||
| Wood trim | $300 | ||||
| Wood/leather-wrapped steering wheel | $150 | ||||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||||
| Electronic systems calibration selector | $200 | $200 | |||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||
| Ultra-sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $4,245 | $5,895 | $7,750 | $7,775 | $9,125 |
| Value of Feature Adjustments | $0 | $1,650 | $3,505 | $3,530 | $4,880 |
| Value of Feature Adjustments | 0 | -1,548 | -3,257 | -3,304 | -4,562 |
Specifications Comparison: Subaru Impreza / WRX / STI vs. Kia Optima
| Model Year | 2011 | 2015 |
| Model | Impreza / WRX / STI | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 103.1 in | 110.0 in |
| Length | 180.3 in | 190.7 in |
| Width | 68.5 in | 72.1 in |
| Height | 58.1 in | 57.9 in |
| Curb Weight | 3,076 lb. | 3,238 lb. |
| Fuel Capacity | 16.9 gal. | 18.5 gal. |
| Row 1 Headroom | 40.3 in | 40.0 in |
| Row 1 Shoulder Room | 54.8 in | 57.3 in |
| Row 1 Hip Room | 0.0 in | 54.7 in |
| Row 1 Legroom | 43.5 in | 45.5 in |
| Row 2 Headroom | 37.6 in | 37.6 in |
| Row 2 Shoulder Room | 53.2 in | 55.7 in |
| Row 2 Hip Room | 0.0 in | 54.5 in |
| Row 2 Legroom | 33.5 in | 34.7 in |
| Cargo Volume | 11.3 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Panoramic sunroof | 1200 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
Option Package Details
Kia Optima SX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 600 | 47% |
| Total Not Requested | 675 | 53% |
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 200 | 6% |
| Total Not Requested | 3075 | 94% |
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