| 1 | 0 | 3 | 4 | 3 | 4 |
Subaru Impreza vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Subaru Impreza vs. Kia Optima Invoice Comparison
Lowest Total Price: $29,579 Subaru Impreza 2.0i Limited | ||||
| Difference: $4,776 | ||||
Lowest Total Invoice: $27,633 Subaru Impreza 2.0i Limited | ||||
| Difference: $4,511 | ||||
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| Model Year | 2018 | 2015 | 2015 | 2015 |
| Model | Impreza | Optima | Optima | Optima |
| Trim | 2.0i Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $24,195 | $32,150 | $27,700 | $35,500 |
| Base Invoice | $22,921 | $29,815 | $25,920 | $33,140 |
| Auto-dimming rearview mirror | 245 | |||
| EyeSight, High Beam Assist, Moonroof, Nav, and HK Pkg. | 3,845 | |||
| Cargo net | 72 | 50 | 50 | 50 |
| Cargo tray | 81 | 80 | 80 | 80 |
| Universal garage door opener | 120 | |||
| Door sill trim plates | 161 | |||
| Technology Package | 2,350 | 2,400 | ||
| Premium Package | 3,300 | |||
| Auto-dimming rearview mirror | 158 | |||
| EyeSight, High Beam Assist, Moonroof, Nav, and HK Pkg. | 3,414 | |||
| Cargo net | 46 | 42 | 42 | 42 |
| Cargo tray | 52 | 67 | 67 | 67 |
| Universal garage door opener | 78 | |||
| Door sill trim plates | 104 | |||
| Technology Package | 2,185 | 2,230 | ||
| Premium Package | 3,060 | |||
| Options (change) | 4,524 | 2,480 | 5,830 | 130 |
| Options (change) | 3,852 | 2,294 | 5,399 | 109 |
| Destination | 860 | 825 | 825 | 825 |
| Total Price | $29,579 | $35,455 | $34,355 | $36,455 |
| Total Invoice | $27,633 | $32,934 | $32,144 | $34,074 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Subaru Impreza dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Subaru Impreza vs. Kia Optima
| Lowest Adjusted Price and Invoice: Subaru Impreza 2.0i Limited | ||||
| TrueDelta Adjusted Price Difference: $6,851 | ||||
| TrueDelta Adjusted Invoice Difference: $6,450 | ||||
| Model Year | 2018 | 2015 | 2015 | 2015 |
| Model | Impreza | Optima | Optima | Optima |
| Trim | 2.0i Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 152hp H4 | 159hp I4 H | 274hp I4 | 274hp I4 |
| Transmission | CVT-7 | T6 | T6 | T6 |
| Drivetrain | AWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 432, 8 | 550, 12 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 205/50-17 | 215/55-17 | 225/45-18 | 225/45-18 |
| Total Price | $29,579 | $35,455 | $34,355 | $36,455 |
| Adjustments for Features | -2,100 | 0 | -25 | -1,375 |
| Feature-Adjusted Total Price | $27,479 | $35,455 | $34,330 | $35,080 |
| Cost Above Minimum | $0 | $1,125 | $0 | $750 |
| Total Invoice | $27,633 | $32,934 | $32,144 | $34,074 |
| Adjustments for Features | -1,962 | 0 | -23 | -1,285 |
| Feature-Adjusted Total Invoice | $25,671 | $32,934 | $32,121 | $32,789 |
| Cost Above Minimum | $0 | $813 | $0 | $668 |
Features Comparison: Subaru Impreza vs. Kia Optima
| Model Year | 2018 | 2015 | 2015 | 2015 |
| Model | Impreza | Optima | Optima | Optima |
| Trim | 2.0i Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 7-speed manually-shiftable CVT | $1100 | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
| AWD | $1700 | |||
| FWD | $0 | $0 | $0 | |
| Accessories | ||||
| Adaptive cruise control | $600 | |||
| Cruise control | $150 | $150 | $150 | |
| Heated steering wheel | $100 | $100 | ||
| Lead vehicle start alert | $25 | |||
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | $25 | |
| Automatic braking, high-speed or partial | $200 | |||
| Automatic braking, low-speed | $200 | |||
| Backup collision intervention | $150 | |||
| Forward collision warning | $200 | |||
| Knee airbag, driver | $75 | |||
| Lane departure prevention, steering-based | $200 | |||
| Lane departure warning | $200 | |||
| Lane sway warning | $25 | |||
| Pedestrian detection | $50 | |||
| Radar- or camera-based collision preparation system | $0 | |||
| Rollover sensor | $50 | |||
| Temporary spare tire | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Overhead sunglass holder | $25 | $25 | $25 | |
| Rear seat pass-through | $100 | |||
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | $125 | |
| Ionizing air filtration | $50 | $50 | $50 | |
| Rear air vents | $100 | $100 | $100 | |
| Wiper de-icer | $25 | |||
| Engine / Motor | ||||
| Automatic start / stop | $150 | |||
| Exterior | ||||
| Active grille shutters | $0 | |||
| Body kit | $0 | $0 | $0 | |
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
| Laminated front side windows | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | $200 | |
| Sunroof | $900 | |||
| Infotainment | ||||
| Android Auto support | $100 | |||
| Apple CarPlay support | $100 | |||
| Navigation map updates, three years | $0 | |||
| Surround sound | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | |||
| Traffic + travel information | $25 | |||
| Traffic information | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming headlights | $200 | |||
| Detailed driving style feedback | $100 | |||
| Interior ambient lighting | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | |||
| LED headlights, single projector or low beam only | $750 | |||
| Power-folding mirrors | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | |
| Steering-linked headlights | $150 | |||
| Xenon HID headlights | $500 | $500 | $500 | |
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Door sill trim plates | $100 | |||
| Floor mats | $75 | |||
| Folding second row seats | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | $200 | |
| Leather door panel trim | $250 | |||
| Leather-wrapped steering wheel | $150 | $150 | $150 | |
| Memory system, driver seat | $200 | $200 | $200 | |
| Metal pedals | $75 | $75 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | $100 | |
| Wood trim | $300 | |||
| Wood/leather-wrapped steering wheel | $150 | |||
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | ||
| Chrome-plated alloy wheels | $850 | |||
| Electronic systems calibration selector | $200 | $200 | ||
| Machined alloy wheels | $350 | |||
| Sport suspension (upgrade) | $0 | $0 | ||
| Touring suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |
| Total Value of Features | $8,675 | $6,575 | $6,600 | $7,950 |
| Value of Feature Adjustments | $2,100 | $0 | $25 | $1,375 |
| Value of Feature Adjustments | -1,962 | 0 | -23 | -1,285 |
Specifications Comparison: Subaru Impreza vs. Kia Optima
| Model Year | 2018 | 2015 |
| Model | Impreza | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 105.1 in | 110.0 in |
| Length | 182.1 in | 190.7 in |
| Width | 70.0 in | 72.1 in |
| Height | 57.3 in | 57.9 in |
| Curb Weight | 2,975 lb. | 3,238 lb. |
| Fuel Capacity | 13.2 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 40.0 in |
| Row 1 Shoulder Room | 56.7 in | 57.3 in |
| Row 1 Hip Room | 55.1 in | 54.7 in |
| Row 1 Legroom | 43.1 in | 45.5 in |
| Row 2 Headroom | 37.2 in | 37.6 in |
| Row 2 Shoulder Room | 55.6 in | 55.7 in |
| Row 2 Hip Room | 55.2 in | 54.5 in |
| Row 2 Legroom | 36.5 in | 34.7 in |
| Cargo Volume | 12.3 ft3 | 15.4 ft3 |
Option Package Details
Subaru Impreza 2.0i Limited
| EyeSight, High Beam Assist, Moonroof, Nav, and HK Pkg. | ||
| Feature | Value | Requested? |
| Navigation system | 550 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Traffic + travel information | 25 | No |
| Navigation map updates, three years | 0 | No |
| Harman/Kardon, 432W, 8 speakers | 350 | No |
| Sunroof | 900 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | No |
| Backup collision intervention | 150 | No |
| Lane departure prevention, steering-based | 200 | No |
| Pedestrian detection | 50 | No |
| Adaptive cruise control | 450 | No |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning | 200 | No |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Lane sway warning | 25 | No |
| Lead vehicle start alert | 25 | No |
| Total Requested | 2075 | 48% |
| Total Not Requested | 2275 | 52% |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Panoramic sunroof | 1200 | No |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 550 | 31% |
| Total Not Requested | 1200 | 69% |
Option Package Details
Kia Optima SX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | Yes |
| Total Requested | 525 | 16% |
| Total Not Requested | 2750 | 84% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 1275 | 100% |
| Total Not Requested | 0 | 0% |
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