Subaru WRX Subaru WRX 2018 Kia Optima Kia Optima 2015

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Subaru WRX vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru WRX vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,955

Kia Optima SX Turbo   
Difference: $1,167

Lowest Total Invoice: $29,914

Kia Optima SX Turbo   
Difference: $1,085

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018201520152015
ModelWRXWRXOptimaOptimaOptima
TrimLimitedSTI LimitedHybrid EXSX TurboSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $31,595 $40,895 $32,150 $27,700 $35,500
Base Invoice $29,708 $38,587 $29,815 $25,920 $33,140
Auto-dimming rearview mirror 233 233      
Cargo net 81 81 50 50 50
Cargo tray 81 81 80 80 80
Universal garage door opener 111 111      
Door sill trim plates 161        
Technology Package     2,350    
Premium Package       3,300  
Auto-dimming rearview mirror 151 151      
Cargo net 52 52 42 42 42
Cargo tray 52 52 67 67 67
Universal garage door opener 72 72      
Door sill trim plates 104        
Technology Package     2,185    
Premium Package       3,060  
Options (change) 667 506 2,480 3,430 130
Options (change) 431 327 2,294 3,169 109
Destination 860 860 825 825 825
Total Price $33,122 $42,261 $35,455 $31,955 $36,455
Total Invoice $30,999 $39,774 $32,934 $29,914 $34,074

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru WRX dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru WRX vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX Turbo
TrueDelta Adjusted Price Difference: $1,732
TrueDelta Adjusted Invoice Difference: $1,614
Model Year20182018201520152015
ModelWRXWRXOptimaOptimaOptima
TrimLimitedSTI LimitedHybrid EXSX TurboSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine268hp H4305hp H4159hp I4 H274hp I4274hp I4
TransmissionM6M6T6T6T6
DrivetrainAWDAWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6440, 9550, 12?, 8?, 8
Tire (rear if not all the same)245/40-18235/35-19215/55-17225/45-18225/45-18
Total Price$33,122$42,261$35,455$31,955$36,455
Adjustments for Features0-1,975-1,815-565-3,190
Feature-Adjusted Total Price$33,122$40,286$33,640$31,390$33,265
Cost Above Minimum$0$7,164$2,250$0$1,875
Total Invoice$30,999$39,774$32,934$29,914$34,074
Adjustments for Features0-1,859-1,686-529-2,982
Feature-Adjusted Total Invoice$30,999$37,915$31,248$29,385$31,092
Cost Above Minimum$0$6,916$1,863$0$1,707

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Features Comparison: Subaru WRX vs. Kia Optima

Model Year20182018201520152015
ModelWRXWRXOptimaOptimaOptima
TrimLimitedSTI LimitedHybrid EXSX TurboSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150   
6-speed manually-shiftable automatic  $1100$1100$1100
AWD$1700$1700   
FWD  $0$0$0
Accessories 
Heated steering wheel  $100 $100
PIN Code Access$10$10   
Brakes, Airbags, and Other Safety 
911 assist  $25$25$25
Blind spot warning system $200$200 $200
Cross-traffic warning, rear $100$100 $100
Knee airbag, driver$75$75   
Obstacle detection, rear  $250 $250
Rollover sensor$50$50   
Temporary spare tire$150$150   
Torque vectoring, brake-based$100$100   
Cargo Management 
Air-conditioned storage compartment  $50$50$50
Overhead sunglass holder  $25$25$25
Rear seat pass-through  $100  
Climate Control 
Dual-zone climate control $125$125$125$125
Ionizing air filtration  $50$50$50
Rear air vents  $100$100$100
Wiper de-icer$25$25   
Drivetrain 
Adjustable center differential $275   
Limited-slip front differential $500   
Limited-slip rear differential $300   
Engine / Motor 
Automatic start / stop  $150  
Exterior 
Bright-finished exhaust tip(s)$25$25 $25$25
Front splitter spoiler$200$200   
Hood scoop$100$100   
Laminated front side windows  $200$200$200
Painted brake calipers (optional) $0  $0
Panoramic sunroof  $1200$1200$1200
Rear spoiler$200$200$200 $200
Sunroof$900$900   
Infotainment 
CD player  $125$125$125
HD radio  $50$50$50
MP3-compatible player  $50$50$50
Navigation map updates, three years $0   
Navigation system $600$600 $600
Siri Eyes Free support$0$0   
Surround sound  $250$250$250
Telematics service, such as OnStar$200$200   
Traffic + travel information$25$25   
Traffic information  $25 $25
Voice control for audio system$25    
Voice control for external devices  $0$0$0
Voice control for nav and audio $100$100 $100
Instruments, Lights, and Mirrors 
Boost gauge$75$75   
Detailed driving style feedback  $100  
Fog lights$125 $125$125$125
Interior ambient lighting  $150$150$150
Large energy flow and fuel economy display  $25  
LED headlights, single projector or low beam only$750$750   
Power-folding mirrors  $50$50$50
Speaker lights  $100$100$100
Steering-linked headlights$150$150   
Turn signals on or near mirrors $25$25$25$25
Xenon HID headlights  $500$500$500
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50
Cooled or ventilated front seats  $300$300$300
Door sill trim plates$100$100   
Floor mats$75$75   
Folding second row seats$300$300 $300$300
Heated second row seats  $200$200$200
Illuminated door sill trim plates  $200$200$200
Leather door panel trim    $250
Leather-wrapped steering wheel$150$150$150$150 
Memory system, driver seat  $200$200$200
Metal pedals$75$75 $75$75
Power fore-aft adjuster, passenger seat  $100$100$100
Power lumbar adjuster, driver seat$100 $100$100$100
Power recliner, passenger seat  $100$100$100
Synthetic suede inserts in leather seating surfaces $0   
Wood trim    $300
Wood/leather-wrapped steering wheel    $150
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350 
Chrome-plated alloy wheels    $850
Electronic systems calibration selector   $200$200
Performance steering system (optional) $0   
Sport suspension (upgrade)$0  $0$0
Ultra-sport suspension (upgrade) $0   
Wheels, dark finish$0$0   
Transmission 
Steering-wheel-mounted transmission controls   $100$100
Total Value of Features$6,185$8,160$8,000$6,750$9,375
Value of Feature Adjustments$0$1,975$1,815$565$3,190
Value of Feature Adjustments0-1,859-1,686-529-2,982

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Specifications Comparison: Subaru WRX vs. Kia Optima

Model Year20182015
ModelWRXOptima
Body4dr Sedan4dr Sedan
Wheelbase104.3 in110.0 in
Length180.9 in190.7 in
Width70.7 in72.1 in
Height58.1 in57.9 in
Curb Weight3,277 lb.3,238 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room55.6 in57.3 in
Row 1 Hip Room52.2 in54.7 in
Row 1 Legroom43.3 in45.5 in
Row 2 Headroom37.1 in37.6 in
Row 2 Shoulder Room54.2 in55.7 in
Row 2 Hip Room53.1 in54.5 in
Row 2 Legroom35.4 in34.7 in
Cargo Volume12.0 ft315.4 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested00%
Total Not Requested1750100%

Option Package Details
Kia Optima SX Turbo

Premium Package
FeatureValueRequested?
Panoramic sunroof1200No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Rearview camera200Yes
Surround sound250No
Power-folding mirrors50No
HD radio50No
Infinity, 8 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25Yes
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
App support0Yes
Total Requested47515%
Total Not Requested280085%

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