Subaru WRX Subaru WRX 2018 Kia Optima Kia Optima 2013

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Subaru WRX vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru WRX vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,950

Kia Optima SX   
Difference: $3,110

Lowest Total Invoice: $29,725

Kia Optima SX   
Difference: $3,033

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182013
ModelWRXWRXOptima
TrimLimitedSTI LimitedSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $31,595 $40,895 $26,800
Base Invoice $29,708 $38,587 $25,040
Navigation Package 2,100    
Auto-dimming rearview mirror 233 233  
Universal garage door opener 111 111  
Door sill trim plates 161    
Premium Package     2,950
Navigation system     1,400
Navigation Package 1,863    
Auto-dimming rearview mirror 151 151  
Universal garage door opener 72 72  
Door sill trim plates 104    
Premium Package     2,635
Navigation system     1,250
Options (change) 2,605 344 4,350
Options (change) 2,190 223 3,885
Destination 860 860 800
Total Price $35,060 $42,099 $31,950
Total Invoice $32,758 $39,670 $29,725

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru WRX dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru WRX vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,525
TrueDelta Adjusted Invoice Difference: $2,486
Model Year201820182013
ModelWRXWRXOptima
TrimLimitedSTI LimitedSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine268hp H4305hp H4274hp I4
TransmissionM6M6T6
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)440, 9440, 9550, 12
Tire (rear if not all the same)245/40-18235/35-19225/45-18
Total Price$35,060$42,099$31,950
Adjustments for Features-585-1,5600
Feature-Adjusted Total Price$34,475$40,539$31,950
Cost Above Minimum$0$6,064$0
Total Invoice$32,758$39,670$29,725
Adjustments for Features-547-1,4700
Feature-Adjusted Total Invoice$32,211$38,200$29,725
Cost Above Minimum$0$5,989$0

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Features Comparison: Subaru WRX vs. Kia Optima

Model Year201820182013
ModelWRXWRXOptima
TrimLimitedSTI LimitedSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
AWD$1700$1700 
FWD  $0
Accessories 
PIN Code Access$10$10 
Brakes, Airbags, and Other Safety 
911 assist  $25
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Knee airbag, driver$75$75 
Rollover sensor$50$50 
Temporary spare tire$150$150 
Torque vectoring, brake-based$100$100 
Cargo Management 
Air-conditioned storage compartment  $50
Overhead sunglass holder  $25
Climate Control 
Dual-zone climate control $125$125
Rear air vents  $100
Wiper de-icer$25$25 
Drivetrain 
Adjustable center differential $275 
Limited-slip front differential $500 
Limited-slip rear differential $300 
Exterior 
Front splitter spoiler$200$200 
Hood scoop$100$100 
Painted brake calipers (optional) $0 
Panoramic sunroof  $1200
Sunroof$900$900 
Infotainment 
CD player  $125
HD radio  $50
MP3-compatible player  $50
Navigation map updates, three years$0$0 
Siri Eyes Free support$0$0 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Traffic information  $25
Instruments, Lights, and Mirrors 
Boost gauge$75$75 
Fog lights$125 $125
Interior ambient lighting  $150
LED headlights, single projector or low beam only$750$750 
Power-folding mirrors  $50
Speaker lights  $100
Steering-linked headlights$150$150 
Xenon HID headlights  $500
Seats and Interior Trim 
Aluminum trim  $100
Center armrest(s), second row  $50
Cooled or ventilated front seats  $300
Door sill trim plates$100$100 
Floor mats$75$75 
Heated second row seats  $200
Illuminated door sill trim plates  $200
Leather seating surfaces$900$900 
Memory system, driver seat  $200
Partial leather seating sufaces  $450
Power fore-aft adjuster, passenger seat  $100
Power lumbar adjuster, driver seat$100 $100
Power recliner, passenger seat  $100
Synthetic suede inserts in leather seating surfaces $0 
Suspension, Wheels, and Tires 
Performance steering system (optional) $0 
Sport suspension (upgrade)$0 $0
Ultra-sport suspension (upgrade) $0 
Wheels, dark finish$0$0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$6,285$7,260$5,700
Value of Feature Adjustments$585$1,560$0
Value of Feature Adjustments-547-1,4700

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Specifications Comparison: Subaru WRX vs. Kia Optima

Model Year20182013
ModelWRXOptima
Body4dr Sedan4dr Sedan
Wheelbase104.3 in110.0 in
Length180.9 in190.7 in
Width70.7 in72.1 in
Height58.1 in57.3 in
Curb Weight3,277 lb.3,224 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room55.6 in57.2 in
Row 1 Hip Room52.2 in54.7 in
Row 1 Legroom43.3 in45.5 in
Row 2 Headroom37.1 in37.6 in
Row 2 Shoulder Room54.2 in55.7 in
Row 2 Hip Room53.1 in54.5 in
Row 2 Legroom35.4 in34.7 in
Cargo Volume12.0 ft315.4 ft3

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Option Package Details
Subaru WRX Limited

Navigation Package
FeatureValueRequested?
Navigation system600Yes
Turn signals on or near mirrors25Yes
Voice control for nav and audio75Yes
Blind spot warning system200No
Harman/Kardon, 440W, 9 speakers (with subwoofer)350No
Cross-traffic warning, rear100No
Navigation map updates, three years0No
Total Requested70052%
Total Not Requested65048%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
App support0Yes
Total Requested45015%
Total Not Requested258085%

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