Subaru WRX Subaru WRX 2018 Kia Optima Kia Optima 2010

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Subaru WRX vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru WRX vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $10,237

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $9,581

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182010
ModelWRXWRXOptima
TrimLimitedSTI LimitedEX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $31,595 $40,895 $20,995
Base Invoice $29,708 $38,587 $19,620
Navigation Package 2,100    
Auto-dimming rearview mirror 233 233  
Bodyside moldings 267 267  
Universal garage door opener 111 111  
Door sill trim plates 161    
Navigation system     1,200
Premium Package     2,200
Navigation Package 1,863    
Auto-dimming rearview mirror 151 151  
Bodyside moldings 173 173  
Universal garage door opener 72 72  
Door sill trim plates 104    
Navigation system     1,075
Premium Package     1,960
Options (change) 2,872 611 3,400
Options (change) 2,363 396 3,035
Destination 860 860 695
Total Price $35,327 $42,366 $25,090
Total Invoice $32,931 $39,843 $23,350

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru WRX dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru WRX vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $7,127
TrueDelta Adjusted Invoice Difference: $6,682
Model Year201820182010
ModelWRXWRXOptima
TrimLimitedSTI LimitedEX
Body4dr Sedan4dr Sedan4dr Sedan
Engine268hp H4305hp H4175hp I4
TransmissionM6M6T5
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)440, 9440, 9360, 7
Tire (rear if not all the same)245/40-18235/35-19215/50-17
Total Price$35,327$42,366$25,090
Adjustments for Features-3,110-4,0850
Feature-Adjusted Total Price$32,217$38,281$25,090
Cost Above Minimum$0$6,064$0
Total Invoice$32,931$39,843$23,350
Adjustments for Features-2,899-3,8420
Feature-Adjusted Total Invoice$30,032$36,001$23,350
Cost Above Minimum$0$5,969$0

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Features Comparison: Subaru WRX vs. Kia Optima

Model Year201820182010
ModelWRXWRXOptima
TrimLimitedSTI LimitedEX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
AWD$1700$1700 
FWD  $0
Accessories 
PIN Code Access$10$10 
Power-adjustable pedals  $125
Proximity key$250$250 
Sunshade, rear  $125
Brakes, Airbags, and Other Safety 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Knee airbag, driver$75$75 
Rearview camera$200$200 
Rollover sensor$50$50 
Torque vectoring, brake-based$100$100 
Vehicle health reports$0$0 
Cargo Management 
Overhead sunglass holder  $25
Climate Control 
Dual-zone climate control $125 
Wiper de-icer$25$25 
Drivetrain 
Adjustable center differential $275 
Limited-slip front differential $500 
Limited-slip rear differential $300 
Exterior 
Body kit$0$0 
Bright-finished exhaust tip(s)$25$25 
Front splitter spoiler$200$200 
Hood scoop$100$100 
Painted brake calipers (optional) $0 
Rear spoiler$200$200 
Infotainment 
App support$0$0 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD player  $125
MP3-compatible player  $50
Navigation map updates, three years$0$0 
Siri Eyes Free support$0$0 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Boost gauge$75$75 
Fog lights$125 $125
Interior ambient lighting  $150
LED headlights, single projector or low beam only$750$750 
Steering-linked headlights$150$150 
Seats and Interior Trim 
Center armrest(s), second row  $50
Manual lumbar adjuster, driver seat  $50
Metal pedals$75$75 
Power fore-aft adjuster, passenger seat  $100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat  $100
Synthetic suede inserts in leather seating surfaces $0 
Suspension, Wheels, and Tires 
Performance steering system (optional) $0 
Sport suspension (upgrade)$0  
Ultra-sport suspension (upgrade) $0 
Wheels, dark finish$0$0 
Total Value of Features$5,135$6,110$2,025
Value of Feature Adjustments$3,110$4,085$0
Value of Feature Adjustments-2,899-3,8420

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Specifications Comparison: Subaru WRX vs. Kia Optima

Model Year20182010
ModelWRXOptima
Body4dr Sedan4dr Sedan
Wheelbase104.3 in107.1 in
Length180.9 in189.0 in
Width70.7 in71.1 in
Height58.1 in58.3 in
Curb Weight3,277 lb.3,158 lb.
Fuel Capacity15.9 gal.16.4 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room55.6 in57.1 in
Row 1 Hip Room52.2 in54.5 in
Row 1 Legroom43.3 in43.7 in
Row 2 Headroom37.1 in38.0 in
Row 2 Shoulder Room54.2 in56.3 in
Row 2 Hip Room53.1 in54.7 in
Row 2 Legroom35.4 in37.8 in
Cargo Volume12.0 ft315.0 ft3

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Option Package Details
Subaru WRX Limited

Navigation Package
FeatureValueRequested?
Navigation system600Yes
Turn signals on or near mirrors25Yes
Voice control for nav and audio75No
Blind spot warning system200No
Harman/Kardon, 440W, 9 speakers (with subwoofer)350No
Cross-traffic warning, rear100No
Navigation map updates, three years0No
Total Requested62546%
Total Not Requested72554%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunshade, rear125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

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