Subaru WRX Subaru WRX 2017 Kia Optima Kia Optima 2016

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Subaru WRX vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru WRX vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,986

Subaru WRX Limited   
Difference: $84

Lowest Total Invoice: $33,495

Kia Optima SX   
Difference: $92

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720162016
ModelWRXOptimaOptima
TrimLimitedSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,995 $29,940 $36,040
Base Invoice $29,154 $27,865 $33,435
Navigation Package with Eyesight 3,795    
Auto-dimming rearview mirror 165    
Cargo net 55 50 50
Cargo tray 71 80 80
Universal garage door opener 85 350 350
Premium Technology Package   4,800  
Navigation Package with Eyesight 3,368    
Auto-dimming rearview mirror 107    
Cargo net 36 42 42
Cargo tray 46 67 67
Universal garage door opener 56 291 291
Premium Technology Package   4,380  
Options (change) 4,171 5,280 480
Options (change) 3,613 4,780 400
Destination 820 850 850
Total Price $35,986 $36,070 $37,370
Total Invoice $33,587 $33,495 $34,685

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru WRX dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru WRX vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $1,421
TrueDelta Adjusted Invoice Difference: $1,490
Model Year201720162016
ModelWRXOptimaOptima
TrimLimitedSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan
Engine268hp H4245hp I4245hp I4
TransmissionM6T6T6
DrivetrainAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)440, 9630, 10630, 10
Tire (rear if not all the same)245/40-18235/45-18235/45-18
Total Price$35,986$36,070$37,370
Adjustments for Features0-1,505-1,805
Feature-Adjusted Total Price$35,986$34,565$35,565
Cost Above Minimum$0$0$1,000
Total Invoice$33,587$33,495$34,685
Adjustments for Features0-1,398-1,675
Feature-Adjusted Total Invoice$33,587$32,097$33,010
Cost Above Minimum$0$0$913

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Features Comparison: Subaru WRX vs. Kia Optima

Model Year201720162016
ModelWRXOptimaOptima
TrimLimitedSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150  
6-speed manually-shiftable automatic $1100$1100
AWD$1700  
FWD $0$0
Accessories 
Heated steering wheel $100$100
Lead vehicle start alert$25  
PIN Code Access$10  
Proximity trunk or liftgate opener $125$125
Sunshades, second row $125$125
Brakes, Airbags, and Other Safety 
911 assist $25$25
Around view cameras  $500
Backup collision intervention$150  
Lane departure prevention, steering-based$200  
Lane sway warning$25  
Pedestrian detection$50  
Radar- or camera-based collision preparation system$0  
Rearview camera$200$200 
Torque vectoring, brake-based$100  
Cargo Management 
Cargo mat $40$40
Overhead sunglass holder $25$25
Climate Control 
Dual-zone climate control $125$125
Rear air vents $100$100
Wiper de-icer$25  
Exterior 
Body kit$0  
Front splitter spoiler$200  
Hood scoop$100  
Laminated front side windows $200$200
Painted brake calipers (optional) $0$0
Panoramic sunroof $1200$1200
Sunroof$900  
Infotainment 
Android Auto support $100$100
HD radio $50$50
Navigation map updates, three years$0  
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Traffic + travel information$25  
Traffic information $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming headlights $200$200
Boost gauge$75  
Fog lights$125  
Interior ambient lighting $150$150
LED headlights, single projector or low beam only$750  
Power-folding mirrors $50$50
Steering-linked fog lights$50  
Steering-linked headlights $150$150
Xenon HID headlights $500$500
Seats and Interior Trim 
Center armrest(s), second row $50$50
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated front row armrests $100$100
Heated front seats$200  
Heated second row seats $200$200
Memory system, driver seat $200$200
Power 4-way lumbar adjuster, driver seat $150$150
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Suspension, Wheels, and Tires 
Alloy wheels$350  
Electronic systems calibration selector $200$200
Machined alloy wheels $350$350
Performance steering system (optional) $0$0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$5,610$7,115$7,415
Value of Feature Adjustments$0$1,505$1,805
Value of Feature Adjustments0-1,398-1,675

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Specifications Comparison: Subaru WRX vs. Kia Optima

Model Year20172016
ModelWRXOptima
Body4dr Sedan4dr Sedan
Wheelbase104.3 in110.4 in
Length180.9 in191.1 in
Width70.7 in73.2 in
Height58.1 in57.7 in
Curb Weight3,268 lb.3,220 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room55.6 in58.1 in
Row 1 Hip Room52.2 in56.0 in
Row 1 Legroom43.3 in45.5 in
Row 2 Headroom37.1 in37.8 in
Row 2 Shoulder Room54.2 in56.4 in
Row 2 Hip Room53.1 in56.0 in
Row 2 Legroom35.4 in35.6 in
Cargo Volume12.0 ft315.9 ft3

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Option Package Details
Subaru WRX Limited

Navigation Package with Eyesight
FeatureValueRequested?
Obstacle detection, rear250Yes
Backup collision intervention150No
Navigation system600Yes
Turn signals on or near mirrors25Yes
Proximity key250Yes
Voice control for nav and audio75Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Navigation map updates, three years0No
PIN Code Access10No
Harman/Kardon, 440W, 9 speakers (with subwoofer)350No
Steering-linked fog lights50No
Adaptive cruise control, all-speed700Yes
Lane departure prevention system, steering-based200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane sway warning system25No
Lead vehicle start alert25No
Pedestrian detection50No
Total Requested300078%
Total Not Requested86022%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Premium Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Upgraded stability control0No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Rear reading lights0No
Heated second row seats200No
Surround sound250No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested205041%
Total Not Requested295059%

Option Package Details
Kia Optima SX Limited

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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