The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,300 Kia Optima SX | ||
Difference: $1,155 | ||
Lowest Total Invoice: $32,755 Kia Optima SX | ||
Difference: $1,183 | ||
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Model Year | 2017 | 2018 |
Model | WRX | Optima |
Trim | Limited | SX |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $30,995 | $30,500 |
Base Invoice | $29,154 | $28,380 |
Navigation Package with Eyesight | 3,795 | |
Auto-dimming rearview mirror | 165 | |
Cargo net | 55 | 50 |
Cargo tray | 71 | 80 |
Universal garage door opener | 85 | 350 |
Remote start | 469 | 425 |
Technology Package | 3,000 | |
Navigation Package with Eyesight | 3,368 | |
Auto-dimming rearview mirror | 107 | |
Cargo net | 36 | 42 |
Cargo tray | 46 | 67 |
Universal garage door opener | 56 | 291 |
Remote start | 351 | 353 |
Technology Package | 2,727 | |
Options (change) | 4,640 | 3,905 |
Options (change) | 3,964 | 3,480 |
Destination | 820 | 895 |
Total Price | $36,455 | $35,300 |
Total Invoice | $33,938 | $32,755 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Subaru WRX dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $2,960 | ||
TrueDelta Adjusted Invoice Difference: $2,858 | ||
Model Year | 2017 | 2018 |
Model | WRX | Optima |
Trim | Limited | SX |
Body | 4dr Sedan | 4dr Sedan |
Engine | 268hp H4 | 245hp I4 |
Transmission | M6 | T6 |
Drivetrain | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG |
Audio (watts, speakers) | 440, 9 | 630, 10 |
Tire (rear if not all the same) | 245/40-18 | 235/45-18 |
Total Price | $36,455 | $35,300 |
Adjustments for Features | 0 | -1,805 |
Feature-Adjusted Total Price | $36,455 | $33,495 |
Total Invoice | $33,938 | $32,755 |
Adjustments for Features | 0 | -1,675 |
Feature-Adjusted Total Invoice | $33,938 | $31,080 |
Model Year | 2017 | 2018 |
Model | WRX | Optima |
Trim | Limited | SX |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manual | $150 | |
6-speed manually-shiftable automatic | $1100 | |
AWD | $1700 | |
FWD | $0 | |
Accessories | ||
Lead vehicle start alert | $25 | |
PIN Code Access | $10 | |
Proximity trunk or liftgate opener | $125 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Backup collision intervention | $150 | |
Lane departure prevention, steering-based | $200 | |
Lane sway warning | $25 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Torque vectoring, brake-based | $100 | |
Cargo Management | ||
Cargo mat | $40 | |
Overhead sunglass holder | $25 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Rear air vents | $100 | |
Wiper de-icer | $25 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Body kit | $0 | |
Front splitter spoiler | $200 | |
Hood scoop | $100 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
HD radio | $50 | |
Navigation map updates, three years | $0 | |
Siri Eyes Free support | $0 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming headlights | $200 | |
Boost gauge | $75 | |
Interior ambient lighting | $150 | |
LED headlights | $1000 | |
LED headlights, single projector or low beam only | $750 | |
Power-folding mirrors | $50 | |
Steering-linked fog lights | $50 | |
Steering-linked headlights | $150 | |
Seats and Interior Trim | ||
Center armrest(s), second row | $50 | |
Cooled or ventilated front seats | $300 | |
Memory system, driver seat | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Electronic systems calibration selector | $200 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $5,085 | $6,890 |
Value of Feature Adjustments | $0 | $1,805 |
Value of Feature Adjustments | 0 | -1,675 |
Model Year | 2017 | 2018 |
Model | WRX | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 104.3 in | 110.4 in |
Length | 180.9 in | 191.1 in |
Width | 70.7 in | 73.2 in |
Height | 58.1 in | 57.7 in |
Curb Weight | 3,268 lb. | 3,220 lb. |
Fuel Capacity | 15.9 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 39.8 in |
Row 1 Shoulder Room | 55.6 in | 58.1 in |
Row 1 Hip Room | 52.2 in | 56.0 in |
Row 1 Legroom | 43.3 in | 45.5 in |
Row 2 Headroom | 37.1 in | 37.8 in |
Row 2 Shoulder Room | 54.2 in | 56.4 in |
Row 2 Hip Room | 53.1 in | 56.0 in |
Row 2 Legroom | 35.4 in | 35.6 in |
Cargo Volume | 12.0 ft3 | 15.9 ft3 |
Navigation Package with Eyesight | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Backup collision intervention | 150 | No |
Voice control for nav and audio | 75 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Navigation map updates, three years | 0 | No |
PIN Code Access | 10 | No |
Navigation system | 600 | Yes |
Turn signals on or near mirrors | 25 | Yes |
Proximity key | 250 | Yes |
Harman/Kardon, 440W, 9 speakers (with subwoofer) | 350 | No |
Lane departure prevention system, steering-based | 200 | No |
Steering-linked fog lights | 50 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane sway warning system | 25 | No |
Lead vehicle start alert | 25 | No |
Pedestrian detection | 50 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Total Requested | 3000 | 78% |
Total Not Requested | 860 | 22% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Total Requested | 2225 | 72% |
Total Not Requested | 850 | 28% |