Subaru WRX Subaru WRX 2017 Kia Optima Kia Optima 2018

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Subaru WRX vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru WRX vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,300

Kia Optima SX   
Difference: $1,155

Lowest Total Invoice: $32,755

Kia Optima SX   
Difference: $1,183

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  Down Payment Interest Rate Term
Model Year20172018
ModelWRXOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Base Price $30,995 $30,500
Base Invoice $29,154 $28,380
Navigation Package with Eyesight 3,795  
Auto-dimming rearview mirror 165  
Cargo net 55 50
Cargo tray 71 80
Universal garage door opener 85 350
Remote start 469 425
Technology Package   3,000
Navigation Package with Eyesight 3,368  
Auto-dimming rearview mirror 107  
Cargo net 36 42
Cargo tray 46 67
Universal garage door opener 56 291
Remote start 351 353
Technology Package   2,727
Options (change) 4,640 3,905
Options (change) 3,964 3,480
Destination 820 895
Total Price $36,455 $35,300
Total Invoice $33,938 $32,755

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru WRX dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru WRX vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,960
TrueDelta Adjusted Invoice Difference: $2,858
Model Year20172018
ModelWRXOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Engine268hp H4245hp I4
TransmissionM6T6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)440, 9630, 10
Tire (rear if not all the same)245/40-18235/45-18
Total Price$36,455$35,300
Adjustments for Features0-1,805
Feature-Adjusted Total Price$36,455$33,495
Total Invoice$33,938$32,755
Adjustments for Features0-1,675
Feature-Adjusted Total Invoice$33,938$31,080

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Features Comparison: Subaru WRX vs. Kia Optima

Model Year20172018
ModelWRXOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Lead vehicle start alert$25 
PIN Code Access$10 
Proximity trunk or liftgate opener $125
Brakes, Airbags, and Other Safety 
911 assist $25
Backup collision intervention$150 
Lane departure prevention, steering-based$200 
Lane sway warning$25 
Pedestrian detection$50 
Radar- or camera-based collision preparation system$0 
Torque vectoring, brake-based$100 
Cargo Management 
Cargo mat $40
Overhead sunglass holder $25
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Wiper de-icer$25 
Exterior 
Black exterior trim (optional) $0
Body kit$0 
Front splitter spoiler$200 
Hood scoop$100 
Laminated front side windows $200
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Android Auto support $100
Apple CarPlay support $100
HD radio $50
Navigation map updates, three years$0 
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming headlights $200
Boost gauge$75 
Interior ambient lighting $150
LED headlights $1000
LED headlights, single projector or low beam only$750 
Power-folding mirrors $50
Steering-linked fog lights$50 
Steering-linked headlights $150
Seats and Interior Trim 
Center armrest(s), second row $50
Cooled or ventilated front seats $300
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, passenger seat $100
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Electronic systems calibration selector $200
Machined alloy wheels $350
Performance steering system (optional) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$5,085$6,890
Value of Feature Adjustments$0$1,805
Value of Feature Adjustments0-1,675

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Specifications Comparison: Subaru WRX vs. Kia Optima

Model Year20172018
ModelWRXOptima
Body4dr Sedan4dr Sedan
Wheelbase104.3 in110.4 in
Length180.9 in191.1 in
Width70.7 in73.2 in
Height58.1 in57.7 in
Curb Weight3,268 lb.3,220 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room55.6 in58.1 in
Row 1 Hip Room52.2 in56.0 in
Row 1 Legroom43.3 in45.5 in
Row 2 Headroom37.1 in37.8 in
Row 2 Shoulder Room54.2 in56.4 in
Row 2 Hip Room53.1 in56.0 in
Row 2 Legroom35.4 in35.6 in
Cargo Volume12.0 ft315.9 ft3

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Option Package Details
Subaru WRX Limited

Navigation Package with Eyesight
FeatureValueRequested?
Obstacle detection, rear250Yes
Backup collision intervention150No
Voice control for nav and audio75Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Navigation map updates, three years0No
PIN Code Access10No
Navigation system600Yes
Turn signals on or near mirrors25Yes
Proximity key250Yes
Harman/Kardon, 440W, 9 speakers (with subwoofer)350No
Lane departure prevention system, steering-based200No
Steering-linked fog lights50No
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane sway warning system25No
Lead vehicle start alert25No
Pedestrian detection50No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Total Requested300078%
Total Not Requested86022%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50No
Total Requested222572%
Total Not Requested85028%

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