Toyota 4Runner Toyota 4Runner 2008 Kia Optima Kia Optima 2016

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Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota 4Runner vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,190

Kia Optima SX   
Difference: $7,773

Lowest Total Invoice: $29,048

Kia Optima SX   
Difference: $5,546

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  Down Payment Interest Rate Term
Model Year2008201620162016
Model4RunnerOptimaOptimaOptima
TrimLimitedHybrid EXSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan
Base Price $35,100 $32,195 $29,940 $36,040
Base Invoice $31,344 $29,856 $27,865 $33,435
Limited Extra Value Package 465      
Navigation system 2,420      
Cargo net 49 50 50 50
Floor mats 184      
Technology Package   2,380    
Universal garage door opener     350 350
Limited Extra Value Package 372      
Navigation system 1,987      
Cargo net 34 42 42 42
Floor mats 112      
Technology Package   2,212    
Universal garage door opener     291 291
Options (change) 3,118 2,430 400 400
Options (change) 2,505 2,254 333 333
Destination 745 850 850 850
Total Price $38,963 $35,475 $31,190 $37,290
Total Invoice $34,594 $32,960 $29,048 $34,618

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $5,443
TrueDelta Adjusted Invoice Difference: $3,477
Model Year2008201620162016
Model4RunnerOptimaOptimaOptima
TrimLimitedHybrid EXSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan
Engine236hp V6159hp I4 H245hp I4245hp I4
TransmissionA5T6T6T6
DrivetrainRWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8550, 12?, 6630, 10
Tire (rear if not all the same)265/60-18215/55-17235/45-18235/45-18
Total Price$38,963$35,475$31,190$37,290
Adjustments for Features-2,330-2,0350-4,950
Feature-Adjusted Total Price$36,633$33,440$31,190$32,340
Cost Above Minimum$0$2,250$0$1,150
Total Invoice$34,594$32,960$29,048$34,618
Adjustments for Features-2,069-1,8910-4,595
Feature-Adjusted Total Invoice$32,525$31,069$29,048$30,023
Cost Above Minimum$0$2,021$0$975

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Features Comparison: Toyota 4Runner vs. Kia Optima

Model Year2008201620162016
Model4RunnerOptimaOptimaOptima
TrimLimitedHybrid EXSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900   
6-speed manually-shiftable automatic $1100$1100$1100
RWD$0   
FWD $0$0$0
Accessories 
AC power outlet$100   
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Heated steering wheel $100$100$100
Power retractable rear window$350   
Proximity key $250$250$250
Proximity trunk or liftgate opener  $125$125
Sunshades, second row  $125$125
Brakes, Airbags, and Other Safety 
911 assist $25$25$25
Active or whiplash-reducing head restraints, front seats $0$0$0
Around view cameras   $500
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Blind spot warning system $200 $200
Cross-traffic warning, rear $100 $100
Forward collision warning   $200
Full-size spare tire$225   
Knee airbag, driver  $75$75
Lane departure warning   $200
Obstacle detection, rear $250 $250
Rearview camera$200$200$200 
Temporary spare tire  $150$150
Vehicle health reports $0$0$0
Cargo Management 
Air-conditioned storage compartment $50  
Cargo cover$75   
Cargo mat$40 $40$40
Cargo shelf, height-adjustable$100   
Class III trailer hitch$250   
Rear seat pass-through $100  
Roof rack$300   
Trailering equipment (7 wire)$150   
Climate Control 
Rear wiper$175   
Drivetrain 
Limited-slip rear differential$300   
Engine / Motor 
Automatic start / stop $150  
Exterior 
Body kit $0  
Bodyside cladding$350   
Bright-finished exhaust tip(s)  $25$25
Deep-tinted rear windows$275   
Laminated front side windows $200$200$200
Painted brake calipers (optional)  $0$0
Panoramic sunroof $1200 $1200
Rear bumper protector$40   
Running boards$350   
Skid plates$150   
Sunroof$900   
Tow hook(s), front$40   
Wheel-lip moldings$75   
Infotainment 
Android Auto support  $100$100
App support $0$0$0
Bluetooth audio streaming $25$25$25
CD changer, in-dash$325   
CD player $125  
HD radio $50$50$50
MP3-compatible player$50$50  
Rear seat audio controls$25   
Satellite radio $200$200$200
SMS text-to-speech reader $25$25$25
Surround sound $250 $250
Traffic information $25$25$25
USB port $25$25$25
Voice control for external devices $0$0$0
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming headlights   $200
Detailed driving style feedback $100  
Fog lights$125$125  
Interior ambient lighting $150$150$150
Large energy flow and fuel economy display $25  
Power-folding mirrors $50$50$50
Steering-linked headlights  $150$150
Turn signals on or near mirrors $25$25$25
Xenon HID headlights $500$500$500
Seats and Interior Trim 
Cooled or ventilated front seats $300 $300
Door sill trim plates  $100$100
Folding second row seats$300 $300$300
Heated front row armrests  $100$100
Heated front seats$200$200  
Heated second row seats $200 $200
Illuminated door sill trim plates $200  
Manual height adjuster, passenger seat  $50 
Metal pedals  $75$75
Power 4-way lumbar adjuster, driver seat  $150$150
Power fore-aft adjuster, passenger seat$100$100 $100
Power height adjuster, passenger seat   $100
Power lumbar adjuster, driver seat$100$100  
Power lumbar adjuster, passenger seat   $100
Power recliner, passenger seat$100$100 $100
Power tilt adjuster, passenger seat   $100
Suspension, Wheels, and Tires 
Alloy wheels$350$350  
Electronic systems calibration selector  $200$200
Hydraulically cross-linked dampers$500   
Machined alloy wheels  $350$350
Performance steering system (optional)  $0$0
Sport suspension (upgrade)$0 $0$0
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$7,670$7,375$5,340$10,290
Value of Feature Adjustments$2,330$2,035$0$4,950
Value of Feature Adjustments-2,069-1,8910-4,595

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Specifications Comparison: Toyota 4Runner vs. Kia Optima

Model Year20082016
Model4RunnerOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.4 in
Length189.2 in191.1 in
Width75.2 in73.2 in
Height69.3 in57.7 in
Curb Weight4,046 lb.3,220 lb.
Fuel Capacity23.0 gal.18.5 gal.
Row 1 Headroom39.7 in39.8 in
Row 1 Shoulder Room58.0 in58.1 in
Row 1 Hip Room55.3 in56.0 in
Row 1 Legroom41.8 in45.5 in
Row 2 Headroom39.1 in37.8 in
Row 2 Shoulder Room57.2 in56.4 in
Row 2 Hip Room55.4 in56.0 in
Row 2 Legroom34.6 in35.6 in
Row 3 Headroom32.9 in0.0 in
Row 3 Shoulder Room56.7 in0.0 in
Row 3 Hip Room48.4 in0.0 in
Row 3 Legroom24.1 in0.0 in
Cargo Volume,
Minimum
12.0 ft315.9 ft3
Cargo Volume,
Behind R2
36.6 ft315.9 ft3
Cargo Volume,
Maximum
75.1 ft315.9 ft3

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Option Package Details
Toyota 4Runner Limited

Limited Extra Value Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sunroof900Yes
Rear spoiler200Yes
Hydraulically cross-linked shocks500No
Total Requested135073%
Total Not Requested50027%

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested00%
Total Not Requested1750100%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

Option Package Details
Kia Optima SX Limited

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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