Toyota 4Runner Toyota 4Runner 2018 Kia Optima Kia Optima 2018

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Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota 4Runner vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,220

Kia Optima SX   
Difference: $11,821

Lowest Total Invoice: $29,961

Kia Optima SX   
Difference: $10,732

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  Down Payment Interest Rate Term
Model Year20182018
Model4RunnerOptima
TrimLimitedSX
Body4dr SUV4dr Sedan
Base Price $42,125 $30,500
Base Invoice $39,022 $28,380
Floor mats 224  
Bright-finished exhaust tip(s) 99  
Cargo net 49 50
Remote start 499 425
Universal garage door opener   350
Floor mats 139  
Bright-finished exhaust tip(s) 72  
Cargo net 35 42
Remote start 380 353
Universal garage door opener   291
Options (change) 871 825
Options (change) 626 686
Destination 1,045 895
Total Price $44,041 $32,220
Total Invoice $40,693 $29,961

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $11,241
TrueDelta Adjusted Invoice Difference: $10,196
Model Year20182018
Model4RunnerOptima
TrimLimitedSX
Body4dr SUV4dr Sedan
Engine270hp V6245hp I4
TransmissionT5T6
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 15?, 6
Tire (rear if not all the same)245/60-20235/45-18
Total Price$44,041$32,220
Adjustments for Features-5800
Feature-Adjusted Total Price$43,461$32,220
Total Invoice$40,693$29,961
Adjustments for Features-5360
Feature-Adjusted Total Invoice$40,157$29,961

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Features Comparison: Toyota 4Runner vs. Kia Optima

Model Year20182018
Model4RunnerOptima
TrimLimitedSX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
6-speed manually-shiftable automatic $1100
RWD$0 
FWD $0
Accessories 
AC power outlet$100 
Power retractable rear window$350 
Proximity trunk or liftgate opener $125
Brakes, Airbags, and Other Safety 
911 assist $25
Blind spot warning system $200
Cross-traffic warning, rear $100
Full-size spare tire$225 
Knee airbag, passenger$75 
Obstacle detection, front$150 
Temporary spare tire $150
Trailer sway control$25 
Vehicle health reports $0
Cargo Management 
Class III trailer hitch$250 
Roof rails$250 
Trailering equipment (7 wire)$150 
Climate Control 
Rear wiper$175 
Wiper de-icer$25 
Drivetrain 
Limited-slip rear differential$300 
Exterior 
Black exterior trim (optional) $0
Deep-tinted rear windows$275 
Laminated front side windows $200
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Rear bumper protector$40 
Skid plates$150 
Sunroof$900 
Tow hook(s), front$40 
Wheel-lip moldings$75 
Infotainment 
Android Auto support $100
Apple CarPlay support $100
CD player$125 
DVD-compatible player$0 
HD radio$50 
MP3-compatible player$50 
Navigation system$600 
Siri Eyes Free support$0 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Voice control for external devices $0
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Approach detection $25
Interior ambient lighting $150
LED headlights $1000
Power-folding mirrors $50
Steering-linked headlights $150
Seats and Interior Trim 
Cooled or ventilated front seats $300
Manual recliner, second row seats$75 
Metal pedals $75
Power 4-way lumbar adjuster, driver seat $150
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power lumbar adjuster, passenger seat $100
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Electronic systems calibration selector $200
Hydraulically cross-linked dampers$500 
Machined alloy wheels $350
Performance steering system (optional) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$6,730$6,150
Value of Feature Adjustments$580$0
Value of Feature Adjustments-5360

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Specifications Comparison: Toyota 4Runner vs. Kia Optima

Model Year20182018
Model4RunnerOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.4 in
Length190.2 in191.1 in
Width75.8 in73.2 in
Height71.5 in57.7 in
Curb Weight4,401 lb.3,220 lb.
Fuel Capacity23.0 gal.18.5 gal.
Row 1 Headroom39.3 in39.8 in
Row 1 Shoulder Room57.8 in58.1 in
Row 1 Hip Room56.5 in56.0 in
Row 1 Legroom41.7 in45.5 in
Row 2 Headroom38.6 in37.8 in
Row 2 Shoulder Room57.8 in56.4 in
Row 2 Hip Room55.7 in56.0 in
Row 2 Legroom32.9 in35.6 in
Row 3 Headroom34.3 in0.0 in
Row 3 Shoulder Room57.7 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom29.3 in0.0 in
Cargo Volume,
Minimum
9.0 ft315.9 ft3
Cargo Volume,
Behind R2
46.3 ft315.9 ft3
Cargo Volume,
Maximum
88.8 ft315.9 ft3

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Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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