Toyota Prius c Toyota Prius c 2018 Kia Optima Kia Optima 2018

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Toyota Prius c vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius c vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,023

Toyota Prius c Three   
Difference: $12,307

Lowest Total Invoice: $23,208

Toyota Prius c Three   
Difference: $11,426

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelPrius cPrius cOptima
TrimThreeFourHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Base Price $22,855 $24,965 $30,990
Base Invoice $21,276 $23,239 $28,752
Floor mats 224 224  
Auto-dimming rearview mirror 349 349  
Sunroof 700    
Technology Package     5,000
Universal garage door opener     350
Cargo mat     95
Floor mats 139 139  
Auto-dimming rearview mirror 274 274  
Sunroof 624    
Technology Package     4,618
Universal garage door opener     291
Cargo mat     78
Options (change) 1,273 573 5,445
Options (change) 1,037 413 4,987
Destination 895 895 895
Total Price $25,023 $26,433 $37,330
Total Invoice $23,208 $24,547 $34,634

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius c dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius c vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $6,302
TrueDelta Adjusted Invoice Difference: $5,855
Model Year201820182018
ModelPrius cPrius cOptima
TrimThreeFourHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Engine73hp I4 H73hp I4 H154hp I4 H
TransmissionCVTCVTT6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)48/43 MPG48/43 MPG39/46 MPG
Audio (watts, speakers)?, 6?, 6630, 10
Tire (rear if not all the same)175/65-15175/65-15215/55-17
Total Price$25,023$26,433$37,330
Adjustments for Features0-1,250-6,005
Feature-Adjusted Total Price$25,023$25,183$31,325
Cost Above Minimum$0$160$0
Total Invoice$23,208$24,547$34,634
Adjustments for Features0-1,161-5,571
Feature-Adjusted Total Invoice$23,208$23,386$29,063
Cost Above Minimum$0$178$0

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Features Comparison: Toyota Prius c vs. Kia Optima

Model Year201820182018
ModelPrius cPrius cOptima
TrimThreeFourHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000 
6-speed manually-shiftable automatic  $1100
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Heated steering wheel  $100
Proximity trunk or liftgate opener  $125
Semi-automated parking system $500 
Sunshades, second row  $125
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
911 assist  $25
Automatic braking, low-speed  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Obstacle detection, front $150 
Obstacle detection, rear $250$250
Radar- or camera-based collision preparation system$0$0 
Rollover sensor  $50
Seat cushion airbag, driver$75$75 
Seat cushion airbag, passenger$75$75 
Temporary spare tire$150$150 
Vehicle health reports  $0
Cargo Management 
Cargo cover$75$75 
Overhead sunglass holder  $25
Climate Control 
Dual-zone climate control  $125
Rear air vents  $100
Rear wiper$175$175 
Exterior 
Active grille shutters  $0
Body kit  $0
Laminated front side windows  $200
Panoramic sunroof  $1200
Rear spoiler$200$200 
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
CD player$125$125 
DVD-compatible player$0$0 
MP3-compatible player$50$50 
Siri Eyes Free support$0$0 
Surround sound  $250
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Approach detection  $25
Automatic headlights  $125
Digital instruments$0$0 
Fog lights $125 
Heated mirrors $25$25
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Interior ambient lighting  $150
LED headlights  $1000
LED headlights, single projector or low beam only$750$750 
Steering-linked headlights  $150
Tachometer  $75
Visor mirror, driver$10$10 
Visor mirror, passenger$10$10 
Seats and Interior Trim 
Center armrest(s), second row  $50
Cooled or ventilated front seats  $300
Heated front seats $200$200
Heated second row seats  $200
Leather seating surfaces  $900
Leather-wrapped steering wheel  $150
Manual height adjuster, driver seat$50$50 
Memory system, driver seat  $200
Power 4-way lumbar adjuster, driver seat  $150
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power lumbar adjuster, passenger seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Synthetic leather seating surfaces $0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$4,095$5,345$10,100
Value of Feature Adjustments$0$1,250$6,005
Value of Feature Adjustments0-1,161-5,571

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Specifications Comparison: Toyota Prius c vs. Kia Optima

Model Year20182018
ModelPrius cOptima
Body4dr Hatch4dr Sedan
Wheelbase100.4 in110.4 in
Length162.4 in191.1 in
Width68.6 in73.2 in
Height59.6 in57.7 in
Curb Weight2,530 lb.3,486 lb.
Fuel Capacity9.5 gal.18.5 gal.
Row 1 Headroom38.6 in39.8 in
Row 1 Shoulder Room52.3 in58.1 in
Row 1 Hip Room51.0 in56.0 in
Row 1 Legroom41.7 in45.5 in
Row 2 Headroom37.0 in37.8 in
Row 2 Shoulder Room51.7 in56.4 in
Row 2 Hip Room50.8 in56.0 in
Row 2 Legroom35.0 in35.6 in
Cargo Volume,
Minimum
17.1 ft315.9 ft3
Cargo Volume,
Maximum
0.0 ft315.9 ft3

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Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Heated second row seats200No
Steering-linked headlights150No
Sunshades, second row125No
Obstacle detection, rear250Yes
Auto-dimming headlights200Yes
Blind spot warning system200No
LED headlights1000No
Cross-traffic warning, rear100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure warning200Yes
Total Requested120020%
Total Not Requested477580%

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