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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $37,380

Kia Optima Hybrid EX   
Difference: $12,173

Lowest Total Invoice: $34,676

Kia Optima Hybrid EX   
Difference: $10,573

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelHighlanderOptima
TrimHybrid Limited PlatinumHybrid EX
Body4dr SUV4dr Sedan
Base Price $48,280 $30,990
Base Invoice $44,080 $28,752
Floor mats 229  
Cargo net 49 50
Technology Package   5,000
Cargo mat   95
Universal garage door opener   350
Floor mats 139  
Cargo net 35 42
Technology Package   4,618
Cargo mat   78
Universal garage door opener   291
Options (change) 278 5,495
Options (change) 174 5,029
Destination 995 895
Total Price $49,553 $37,380
Total Invoice $45,249 $34,676

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $7,598
TrueDelta Adjusted Invoice Difference: $6,395
Model Year20182018
ModelHighlanderOptima
TrimHybrid Limited PlatinumHybrid EX
Body4dr SUV4dr Sedan
Engine257hp V6 H154hp I4 H
TransmissionCVTT6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)30/28 MPG39/46 MPG
Audio (watts, speakers)825, 12630, 10
Tire (rear if not all the same)245/55-19215/55-17
Total Price$49,553$37,380
Adjustments for Features-4,5750
Feature-Adjusted Total Price$44,978$37,380
Total Invoice$45,249$34,676
Adjustments for Features-4,1780
Feature-Adjusted Total Invoice$41,071$34,676

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20182018
ModelHighlanderOptima
TrimHybrid Limited PlatinumHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
AC power outlet$100 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Power liftgate$350 
Proximity trunk or liftgate opener $125
Brakes, Airbags, and Other Safety 
911 assist $25
Around view cameras$500 
Lane departure prevention, steering-based$200 
Obstacle detection, front$150 
Pedestrian detection$50 
Perimeter scan$25 
Radar- or camera-based collision preparation system$0 
Rearview camera $200
Seat cushion airbag, passenger$75 
Side curtain airbags $350
Side curtain airbags, three rows$500 
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Liftglass or two-piece tailgate$150 
Roof rails$250 
Climate Control 
Rain-sensing wipers$175 
Rear air vents $100
Rear air vents with automatic controls$250 
Rear HVAC unit$400 
Rear wiper$175 
Variable intermittent wipers $75
Wiper de-icer$25 
Exterior 
Active grille shutters $0
Body kit $0
Bodyside cladding$350 
Deep-tinted rear windows$275 
Laminated front side windows $200
Rear spoiler$200 
Wheel-lip moldings$75 
Infotainment 
Android Auto support $100
Apple CarPlay support $100
CD player$125 
DVD-compatible player$0 
Intercom$25 
MP3-compatible player$50 
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Approach detection $25
Compass $0
Conversation mirror$25 
Detailed driving style feedback $100
Fog lights$125 
LED headlights $1000
Steering-linked headlights $150
Tachometer $75
Seats and Interior Trim 
Door sill trim plates$100 
Foldaway tray table, second row$75 
Folding third row seats$600 
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Manual recliner, third row seats$125 
Power 4-way lumbar adjuster, driver seat $150
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power lumbar adjuster, passenger seat $100
Power thigh support length adjuster, driver seat$100 
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Alloy wheels $350
Chrome-clad alloy wheels$600 
Total Value of Features$10,225$5,650
Value of Feature Adjustments$4,575$0
Value of Feature Adjustments-4,1780

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20182018
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.4 in
Length192.5 in191.1 in
Width75.8 in73.2 in
Height68.1 in57.7 in
Curb Weight4,825 lb.3,486 lb.
Fuel Capacity19.2 gal.18.5 gal.
Row 1 Headroom40.7 in39.8 in
Row 1 Shoulder Room59.3 in58.1 in
Row 1 Hip Room57.2 in56.0 in
Row 1 Legroom44.2 in45.5 in
Row 2 Headroom39.9 in37.8 in
Row 2 Shoulder Room59.6 in56.4 in
Row 2 Hip Room57.1 in56.0 in
Row 2 Legroom38.4 in35.6 in
Row 3 Headroom35.9 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room45.6 in0.0 in
Row 3 Legroom27.7 in0.0 in
Cargo Volume,
Minimum		13.8 ft315.9 ft3
Cargo Volume,
Behind R2		42.3 ft315.9 ft3
Cargo Volume,
Maximum		83.7 ft315.9 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Heated second row seats200Yes
Steering-linked headlights150No
Sunshades, second row125Yes
Obstacle detection, rear250Yes
Auto-dimming headlights200Yes
Blind spot warning system200Yes
LED headlights1000No
Cross-traffic warning, rear100Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200Yes
Interior ambient lighting150Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested387565%
Total Not Requested210035%

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