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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,330

Kia Optima Hybrid EX   
Difference: $12,465

Lowest Total Invoice: $30,016

Kia Optima Hybrid EX   
Difference: $10,388

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102018
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Base Price $41,220 $30,990
Base Invoice $37,303 $28,752
Navigation system 2,775  
Universal garage door opener   350
Cargo mat   95
Navigation system 2,301  
Universal garage door opener   291
Cargo mat   78
Options (change) 2,775 445
Options (change) 2,301 369
Destination 800 895
Total Price $44,795 $32,330
Total Invoice $40,404 $30,016

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $8,650
TrueDelta Adjusted Invoice Difference: $6,947
Model Year20102018
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Engine245hp V6 H154hp I4 H
TransmissionCVTT6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)27/25 MPG39/46 MPG
Audio (watts, speakers)?, 9630, 10
Tire (rear if not all the same)245/55-19215/55-17
Total Price$44,795$32,330
Adjustments for Features-3,8150
Feature-Adjusted Total Price$40,980$32,330
Total Invoice$40,404$30,016
Adjustments for Features-3,4410
Feature-Adjusted Total Invoice$36,963$30,016

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20102018
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Heated steering wheel $100
Power liftgate$350 
Proximity trunk or liftgate opener $125
Brakes, Airbags, and Other Safety 
911 assist $25
Full-size spare tire$225 
Side curtain airbags $350
Side curtain airbags, three rows$500 
Vehicle health reports $0
Cargo Management 
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Removable second-row console$200 
Roof rails$250 
Trailering equipment (4 wire)$125 
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Rear wiper$175 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Body kit $0
Deep-tinted rear windows$275 
Laminated front side windows $200
Larger rear spoiler$200 
Rear bumper protector$40 
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
Bluetooth audio streaming $25
CD changer, in-dash$325 
HD radio $50
MP3-compatible player$50 
Satellite radio $200
SMS text-to-speech reader $25
Surround sound $250
Traffic information $25
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Approach detection $25
Compass $0
Conversation mirror$25 
Detailed driving style feedback $100
Fog lights$125 
Tachometer $75
Turn signals on or near mirrors $25
Seats and Interior Trim 
Door sill trim plates$100 
Floor mats $75
Folding third row seats$600 
Leather seating surfaces, third-row seats$200 
Manual fore-aft adjuster, second row seats$75 
Manual height adjuster, passenger seat $50
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, passenger seat$100 
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat$100 
Power thigh support length adjuster, driver seat$100 
Stowable center seat, second row$150 
Total Value of Features$7,490$3,675
Value of Feature Adjustments$3,815$0
Value of Feature Adjustments-3,4410

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20102018
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.4 in
Length188.4 in191.1 in
Width75.2 in73.2 in
Height68.1 in57.7 in
Curb Weight4,508 lb.3,486 lb.
Fuel Capacity19.2 gal.18.5 gal.
Row 1 Headroom40.6 in39.8 in
Row 1 Shoulder Room59.7 in58.1 in
Row 1 Hip Room56.7 in56.0 in
Row 1 Legroom43.2 in45.5 in
Row 2 Headroom40.1 in37.8 in
Row 2 Shoulder Room59.5 in56.4 in
Row 2 Hip Room56.5 in56.0 in
Row 2 Legroom38.3 in35.6 in
Row 3 Headroom36.3 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room42.3 in0.0 in
Row 3 Legroom29.2 in0.0 in
Cargo Volume,
Minimum		10.3 ft315.9 ft3
Cargo Volume,
Behind R2		42.3 ft315.9 ft3
Cargo Volume,
Maximum		95.4 ft315.9 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%

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