Toyota Highlander Toyota Highlander 2010 Kia Optima Kia Optima 2010

We are 103,000+ car owners sharing real-world car information.

Join Us

Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $26,090

Kia Optima EX   
Difference: $11,649

Lowest Total Invoice: $24,290

Kia Optima EX   
Difference: $9,345

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010
ModelHighlanderHighlanderOptima
TrimSportLimitedEX
Body4dr SUV4dr SUV4dr Sedan
Base Price $29,519 $33,220 $20,995
Base Invoice $26,635 $29,897 $19,620
Leather seating surfaces 1,490    
Automatic climate control, front 375    
Floor mats 185 275  
Satellite radio 449 449  
Universal garage door opener 125    
Sunroof 850    
Extra Value Package 6 2,915    
Third-row seat 1,031    
Extra Value Package 8   3,400  
Premium Package     2,200
Navigation system     1,200
2.7L V6     1,000
Leather seating surfaces 1,192    
Automatic climate control, front 300    
Floor mats 120 180  
Satellite radio 359 359  
Universal garage door opener 100    
Sunroof 680    
Extra Value Package 6 2,624    
Third-row seat 825    
Extra Value Package 8   3,060  
Premium Package     1,960
Navigation system     1,075
2.7L V6     940
Options (change) 7,420 4,124 4,400
Options (change) 6,200 3,599 3,975
Destination 800 800 695
Total Price $37,739 $38,144 $26,090
Total Invoice $33,635 $34,296 $24,290

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $7,599
TrueDelta Adjusted Invoice Difference: $6,000
Model Year201020102010
ModelHighlanderHighlanderOptima
TrimSportLimitedEX
Body4dr SUV4dr SUV4dr Sedan
Engine270hp V6270hp V6194hp V6
TransmissionT5T5T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)18/24 MPG18/24 MPG20/28 MPG
Audio (watts, speakers)?, 9?, 9360, 7
Tire (rear if not all the same)245/55-19245/55-19215/50-17
Total Price$37,739$38,144$26,090
Adjustments for Features-2,580-4,4550
Feature-Adjusted Total Price$35,159$33,689$26,090
Cost Above Minimum$1,470$0$0
Total Invoice$33,635$34,296$24,290
Adjustments for Features-2,299-4,0060
Feature-Adjusted Total Invoice$31,336$30,290$24,290
Cost Above Minimum$1,046$0$0

Return to top

Features Comparison: Toyota Highlander vs. Kia Optima

Model Year201020102010
ModelHighlanderHighlanderOptima
TrimSportLimitedEX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000
FWD$0$0$0
Accessories 
Power liftgate $350 
Power-adjustable pedals  $125
Proximity key $250 
Sunshade, rear  $125
Brakes, Airbags, and Other Safety 
Full-size spare tire$225$225 
Knee airbag, driver$75$75 
Rearview camera$200$200 
Rollover sensor$50$50 
Side curtain airbags  $350
Side curtain airbags, three rows$500$500 
Temporary spare tire  $150
Cargo Management 
Cargo cover$75$75 
Cargo mat$40$40 
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Removable second-row console$200$200 
Roof rails$250$250 
Climate Control 
Dual-zone climate control$125$125 
Rear air vents with automatic controls $250 
Rear air vents with manual controls$150  
Rear HVAC unit $400 
Rear wiper$175$175 
Wiper de-icer $25 
Exterior 
Bodyside moldings  $75
Bright-finished exhaust tip(s)$25 $25
Deep-tinted rear windows$275$275 
Larger rear spoiler$200  
Rear bumper protector$40$40 
Rear spoiler $200 
Infotainment 
Bluetooth cell phone link$100$100 
CD changer, in-dash$325$325 
CD player  $125
USB port  $25
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150
Compass  $0
Conversation mirror$25$25 
Heated mirrors $25$25
Interior ambient lighting  $150
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Door sill trim plates $100$100
Folding third row seats$600$600 
Leather seating surfaces, third-row seats $200 
Manual fore-aft adjuster, second row seats$75$75 
Manual lumbar adjuster, driver seat  $50
Manual recliner, second row seats$75$75 
Power fore-aft adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100$100 
Power recliner, passenger seat $100$100
Power thigh support length adjuster, driver seat $100 
Stowable center seat, second row$150$150 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0  
Total Value of Features$5,305$7,180$2,725
Value of Feature Adjustments$2,580$4,455$0
Value of Feature Adjustments-2,299-4,0060

Return to top

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20102010
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in107.1 in
Length188.4 in189.0 in
Width75.2 in71.1 in
Height68.1 in58.3 in
Curb Weight3,979 lb.3,294 lb.
Fuel Capacity19.2 gal.16.4 gal.
Row 1 Headroom40.6 in39.8 in
Row 1 Shoulder Room59.7 in57.1 in
Row 1 Hip Room56.7 in54.5 in
Row 1 Legroom43.2 in43.7 in
Row 2 Headroom40.1 in38.0 in
Row 2 Shoulder Room59.5 in56.3 in
Row 2 Hip Room56.5 in54.7 in
Row 2 Legroom38.3 in37.8 in
Row 3 Headroom36.3 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room42.3 in0.0 in
Row 3 Legroom29.2 in0.0 in
Cargo Volume,
Minimum
10.3 ft315.0 ft3
Cargo Volume,
Behind R2
42.3 ft315.0 ft3
Cargo Volume,
Maximum
95.4 ft315.0 ft3

Return to top

Option Package Details
Toyota Highlander Sport

Extra Value Package 6
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Total Requested60086%
Total Not Requested10014%
Third-row seat
FeatureValueRequested?
Folding third row seats600No
Third-row 2-person bench0No
Total Requested00%
Total Not Requested600100%

Option Package Details
Toyota Highlander Limited

Extra Value Package 8
FeatureValueRequested?
Navigation system600Yes
Power liftgate350No
Voice control for nav and audio100No
Rear HVAC unit400No
Heated front seats200Yes
Sunroof900Yes
Rear air vents with automatic controls100No
Bluetooth cell phone link100No
JBL, 9 speakers (with subwoofer)350No
Total Requested170055%
Total Not Requested140045%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
FeatureValueRequested?
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
1000Yes
Bright-finished exhaust tip(s)25No
Total Requested100098%
Total Not Requested252%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all SUVs
See TrueDelta's information for all Toyota models.