| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Highlander vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Highlander vs. Kia Optima Invoice Comparison
Lowest Total Price: $26,090 Kia Optima EX | |||
| Difference: $10,809 | |||
Lowest Total Invoice: $24,290 Kia Optima EX | |||
| Difference: $9,311 | |||
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| Model Year | 2013 | 2013 | 2010 |
| Model | Highlander | Highlander | Optima |
| Trim | SE | Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $34,560 | $37,950 | $20,995 |
| Base Invoice | $31,553 | $34,649 | $19,620 |
| Display Audio with Navigation, Entune and JBL | 1,015 | ||
| Floor mats | 280 | 280 | |
| Bodyside moldings | 199 | 199 | |
| Premium Package | 2,200 | ||
| Navigation system | 1,200 | ||
| 2.7L V6 | 1,000 | ||
| Display Audio with Navigation, Entune and JBL | 903 | ||
| Floor mats | 175 | 175 | |
| Bodyside moldings | 125 | 125 | |
| Premium Package | 1,960 | ||
| Navigation system | 1,075 | ||
| 2.7L V6 | 940 | ||
| Options (change) | 1,494 | 479 | 4,400 |
| Options (change) | 1,203 | 300 | 3,975 |
| Destination | 845 | 845 | 695 |
| Total Price | $36,899 | $39,274 | $26,090 |
| Total Invoice | $33,601 | $35,794 | $24,290 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $7,454 | |||
| TrueDelta Adjusted Invoice Difference: $6,256 | |||
| Model Year | 2013 | 2013 | 2010 |
| Model | Highlander | Highlander | Optima |
| Trim | SE | Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 270hp V6 | 270hp V6 | 194hp V6 |
| Transmission | T5 | T5 | T5 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 18/24 MPG | 18/24 MPG | 20/28 MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 360, 7 |
| Tire (rear if not all the same) | 245/65-17 | 245/55-19 | 215/50-17 |
| Total Price | $36,899 | $39,274 | $26,090 |
| Adjustments for Features | -3,355 | -4,305 | 0 |
| Feature-Adjusted Total Price | $33,544 | $34,969 | $26,090 |
| Cost Above Minimum | $0 | $1,425 | $0 |
| Total Invoice | $33,601 | $35,794 | $24,290 |
| Adjustments for Features | -3,055 | -3,924 | 0 |
| Feature-Adjusted Total Invoice | $30,546 | $31,870 | $24,290 |
| Cost Above Minimum | $0 | $1,324 | $0 |
Features Comparison: Toyota Highlander vs. Kia Optima
| Model Year | 2013 | 2013 | 2010 |
| Model | Highlander | Highlander | Optima |
| Trim | SE | Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | $1000 | $1000 |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Power liftgate | $350 | $350 | |
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Sunshade, rear | $125 | ||
| Brakes, Airbags, and Other Safety | |||
| Full-size spare tire | $225 | $225 | |
| Knee airbag, driver | $75 | $75 | |
| Rearview camera | $200 | $200 | |
| Rollover sensor | $50 | $50 | |
| Side curtain airbags | $350 | ||
| Side curtain airbags, three rows | $500 | $500 | |
| Temporary spare tire | $150 | ||
| Cargo Management | |||
| Cargo cover | $75 | $75 | |
| Cargo mat | $40 | $40 | |
| Liftglass or two-piece tailgate | $150 | $150 | |
| Removable second-row console | $200 | $200 | |
| Roof rails | $250 | $250 | |
| Trailering equipment (4 wire) | $125 | ||
| Climate Control | |||
| Automatic climate control, front | $200 | $200 | |
| Dual-zone climate control | $125 | ||
| Rear air vents with automatic controls | $250 | ||
| Rear air vents with manual controls | $150 | ||
| Rear HVAC unit | $400 | $400 | |
| Rear wiper | $175 | $175 | |
| Wiper de-icer | $25 | $25 | |
| Exterior | |||
| Bright-finished exhaust tip(s) | $25 | ||
| Deep-tinted rear windows | $275 | $275 | |
| Rear bumper protector | $40 | $40 | |
| Rear spoiler | $200 | $200 | |
| Infotainment | |||
| App support | $0 | $0 | |
| Bluetooth audio streaming | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | |
| DVD-compatible player | $0 | $0 | |
| HD radio | $50 | $50 | |
| SMS text-to-speech reader | $25 | $25 | |
| Traffic + travel information | $25 | $25 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Conversation mirror | $25 | $25 | |
| Interior ambient lighting | $150 | ||
| Turn signals on or near mirrors | $25 | ||
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | $100 | |
| Folding third row seats | $600 | $600 | |
| Manual fore-aft adjuster, second row seats | $75 | $75 | |
| Manual lumbar adjuster, driver seat | $50 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | ||
| Stowable center seat, second row | $150 | $150 | |
| Total Value of Features | $5,855 | $6,805 | $2,500 |
| Value of Feature Adjustments | $3,355 | $4,305 | $0 |
| Value of Feature Adjustments | -3,055 | -3,924 | 0 |
Specifications Comparison: Toyota Highlander vs. Kia Optima
| Model Year | 2013 | 2010 |
| Model | Highlander | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 109.8 in | 107.1 in |
| Length | 188.4 in | 189.0 in |
| Width | 75.2 in | 71.1 in |
| Height | 68.1 in | 58.3 in |
| Curb Weight | 4,045 lb. | 3,294 lb. |
| Fuel Capacity | 19.2 gal. | 16.4 gal. |
| Row 1 Headroom | 40.6 in | 39.8 in |
| Row 1 Shoulder Room | 59.7 in | 57.1 in |
| Row 1 Hip Room | 56.7 in | 54.5 in |
| Row 1 Legroom | 43.2 in | 43.7 in |
| Row 2 Headroom | 40.1 in | 38.0 in |
| Row 2 Shoulder Room | 59.5 in | 56.3 in |
| Row 2 Hip Room | 56.5 in | 54.7 in |
| Row 2 Legroom | 38.3 in | 37.8 in |
| Row 3 Headroom | 36.3 in | 0.0 in |
| Row 3 Shoulder Room | 55.0 in | 0.0 in |
| Row 3 Hip Room | 42.3 in | 0.0 in |
| Row 3 Legroom | 29.2 in | 0.0 in |
| Cargo Volume, Minimum | 10.3 ft3 | 15.0 ft3 |
| Cargo Volume, Behind R2 | 42.3 ft3 | 15.0 ft3 |
| Cargo Volume, Maximum | 95.4 ft3 | 15.0 ft3 |
Option Package Details
Toyota Highlander SE
| Display Audio with Navigation, Entune and JBL | ||
| Feature | Value | Requested? |
| JBL, 9 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| HD radio | 50 | No |
| SMS text-to-speech reader | 25 | No |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Total Requested | 800 | 59% |
| Total Not Requested | 550 | 41% |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | No |
| Heated front seats | 200 | Yes |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1300 | 52% |
| Total Not Requested | 1200 | 48% |
| 2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | ||
| Feature | Value | Requested? |
| 2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | 1000 | Yes |
| Bright-finished exhaust tip(s) | 25 | No |
| Total Requested | 1000 | 98% |
| Total Not Requested | 25 | 2% |
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See TrueDelta's information for all SUVs
See TrueDelta's information for all Toyota models.
