Toyota Avalon Toyota Avalon 2013 Kia Optima Kia Optima 2010

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Toyota Avalon vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Avalon vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $11,430

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $9,535

Calculate Payments

  Down Payment Interest Rate Term
Model Year20132013201320132010
ModelAvalonAvalonAvalonAvalonOptima
TrimXLE TouringLimitedHybrid XLE TouringHybrid LimitedEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $35,500 $39,650 $37,250 $41,400 $20,995
Base Invoice $31,950 $35,686 $33,525 $37,260 $19,620
Floor mats 225 225 225 225  
Premium Package         2,200
Navigation system         1,200
Floor mats 140 140 140 140  
Premium Package         1,960
Navigation system         1,075
Options (change) 225 225 225 225 3,400
Options (change) 140 140 140 140 3,035
Destination 795 795 795 795 695
Total Price $36,520 $40,670 $38,270 $42,420 $25,090
Total Invoice $32,885 $36,621 $34,460 $38,195 $23,350

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Avalon dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Avalon vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,165
TrueDelta Adjusted Invoice Difference: $7,495
Model Year20132013201320132010
ModelAvalonAvalonAvalonAvalonOptima
TrimXLE TouringLimitedHybrid XLE TouringHybrid LimitedEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine268hp V6268hp V6156hp I4 H156hp I4 H175hp I4
TransmissionT6T6CVTCVTT5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9785, 11?, 9785, 11360, 7
Tire (rear if not all the same)225/45-18225/45-18215/55-17215/55-17215/50-17
Total Price$36,520$40,670$38,270$42,420$25,090
Adjustments for Features-2,265-4,690-2,190-4,6150
Feature-Adjusted Total Price$34,255$35,980$36,080$37,805$25,090
Cost Above Minimum$0$1,725$1,825$3,550$0
Total Invoice$32,885$36,621$34,460$38,195$23,350
Adjustments for Features-2,040-4,223-1,972-4,1550
Feature-Adjusted Total Invoice$30,845$32,398$32,488$34,040$23,350
Cost Above Minimum$0$1,553$1,643$3,195$0

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Features Comparison: Toyota Avalon vs. Kia Optima

Model Year20132013201320132010
ModelAvalonAvalonAvalonAvalonOptima
TrimXLE TouringLimitedHybrid XLE TouringHybrid LimitedEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100   
CVT  $1000$1000 
5-speed manually-shiftable automatic    $1000
FWD$0$0$0$0$0
Accessories 
Power-adjustable pedals    $125
Proximity key$250$250$250$250 
Sunshade, rear    $125
Sunshade, rear, power $225 $225 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats    $0
Blind spot warning system$200$200$200$200 
Cross-traffic warning, rear$100$100$100$100 
Knee airbag, driver$75$75$75$75 
Knee airbag, passenger$75$75$75$75 
Rear side airbags$300$300$300$300 
Rearview camera$200$200$200$200 
Rollover sensor$50$50$50$50 
Cargo Management 
Cargo mat$40$40$40$40 
Overhead sunglass holder    $25
Rear seat pass-through$100$100$100$100 
Climate Control 
Dual-zone climate control$125$125$125$125 
Rain-sensing wipers $175 $175 
Rear air vents$100 $100  
Rear air vents with automatic controls $250 $250 
Variable intermittent wipers$75 $75 $75
Engine / Motor 
Automatic start / stop  $150$150 
Exterior 
Bodyside moldings    $75
Bright-finished exhaust tip(s)$25$25   
Laminated front side windows$200$200$200$200 
Infotainment 
App support$0$0$0$0 
Bluetooth audio streaming$25$25$25$25 
Bluetooth cell phone link$100$100$100$100 
DVD-compatible player$0$0$0$0 
HD radio$50$50$50$50 
SMS text-to-speech reader$25$25$25$25 
Surround sound $250 $250 
Telematics service, such as OnStar $200 $200 
Traffic + travel information$25$25$25$25 
Voice control for nav and audio$100$100$100$100 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75 $75 
Auto-dimming passenger-side mirror $75 $75 
Interior ambient lighting $150 $150$150
Xenon HID headlights $500 $500 
Seats and Interior Trim 
Door sill trim plates $100 $100$100
Heated second row seats $200 $200 
Manual lumbar adjuster, driver seat    $50
Memory system, driver seat$200$200$200$200 
Power 4-way lumbar adjuster, driver seat$150$150$150$150 
Power height adjuster, passenger seat $100 $100 
Power lumbar adjuster, passenger seat $100 $100 
Power thigh support length adjuster, driver seat $100 $100 
Power tilt adjuster, passenger seat $100 $100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200$200$200 
Transmission 
Steering-wheel-mounted transmission controls$100$100   
Total Value of Features$3,990$6,415$3,915$6,340$1,725
Value of Feature Adjustments$2,265$4,690$2,190$4,615$0
Value of Feature Adjustments-2,040-4,223-1,972-4,1550

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Specifications Comparison: Toyota Avalon vs. Kia Optima

Model Year20132010
ModelAvalonOptima
Body4dr Sedan4dr Sedan
Wheelbase111.0 in107.1 in
Length195.2 in189.0 in
Width72.2 in71.1 in
Height57.5 in58.3 in
Curb Weight3,462 lb.3,158 lb.
Fuel Capacity17.0 gal.16.4 gal.
Row 1 Headroom38.5 in39.8 in
Row 1 Shoulder Room58.2 in57.1 in
Row 1 Hip Room55.1 in54.5 in
Row 1 Legroom42.1 in43.7 in
Row 2 Headroom37.9 in38.0 in
Row 2 Shoulder Room56.9 in56.3 in
Row 2 Hip Room54.6 in54.7 in
Row 2 Legroom39.2 in37.8 in
Cargo Volume16.0 ft315.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested142557%
Total Not Requested107543%

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