The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | |||
Difference: $11,650 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
Difference: $10,696 | |||
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Model Year | 2013 | 2010 | 2010 |
Model | Prius v | Optima | Optima |
Trim | Five | EX | SX |
Body | 4dr Wagon | 4dr Sedan | 4dr Sedan |
Base Price | $30,295 | $20,995 | $21,975 |
Base Invoice | $28,202 | $19,620 | $20,370 |
Advanced Technology Package | 5,650 | ||
Navigation system | 1,200 | 1,200 | |
Premium Package | 2,200 | 2,000 | |
Advanced Technology Package | 5,049 | ||
Navigation system | 1,075 | 1,075 | |
Premium Package | 1,960 | 1,790 | |
Options (change) | 5,650 | 3,400 | 3,200 |
Options (change) | 5,049 | 3,035 | 2,865 |
Destination | 795 | 695 | 695 |
Total Price | $36,740 | $25,090 | $25,870 |
Total Invoice | $34,046 | $23,350 | $23,930 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $9,650 | |||
TrueDelta Adjusted Invoice Difference: $8,843 | |||
Model Year | 2013 | 2010 | 2010 |
Model | Prius v | Optima | Optima |
Trim | Five | EX | SX |
Body | 4dr Wagon | 4dr Sedan | 4dr Sedan |
Engine | 98hp I4 H | 175hp I4 | 175hp I4 |
Transmission | CVT | T5 | T5 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 120, 8 | 360, 7 | 360, 7 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 215/50-17 |
Total Price | $36,740 | $25,090 | $25,870 |
Adjustments for Features | -2,050 | -50 | 0 |
Feature-Adjusted Total Price | $34,690 | $25,040 | $25,870 |
Cost Above Minimum | $0 | $0 | $830 |
Total Invoice | $34,046 | $23,350 | $23,930 |
Adjustments for Features | -1,900 | -47 | 0 |
Feature-Adjusted Total Invoice | $32,146 | $23,303 | $23,930 |
Cost Above Minimum | $0 | $0 | $627 |
Model Year | 2013 | 2010 | 2010 |
Model | Prius v | Optima | Optima |
Trim | Five | EX | SX |
Body | 4dr Wagon | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
CVT | $1000 | ||
5-speed manually-shiftable automatic | $1000 | $1000 | |
FWD | $0 | $0 | $0 |
Accessories | |||
Adaptive cruise control | $600 | ||
Cruise control | $150 | $150 | |
Power-adjustable pedals | $125 | ||
Proximity key | $250 | $250 | |
Semi-automated parking system | $500 | ||
Sunshade, rear | $125 | $125 | |
Brakes, Airbags, and Other Safety | |||
Knee airbag, driver | $75 | ||
Radar- or camera-based collision preparation system | $0 | ||
Rearview camera | $200 | ||
Cargo Management | |||
Cargo cover | $75 | ||
Console with shifter | $150 | $150 | |
Console without shifter | $150 | ||
Climate Control | |||
Rear wiper | $175 | ||
Engine / Motor | |||
Automatic start / stop | $150 | ||
Exterior | |||
Bodyside moldings | $75 | $75 | |
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | ||
Sunroof | $900 | $900 | |
Infotainment | |||
App support | $0 | ||
Bluetooth audio streaming | $25 | ||
Bluetooth cell phone link | $100 | ||
DVD-compatible player | $0 | ||
HD radio | $50 | ||
SMS text-to-speech reader | $25 | ||
Telematics service, such as OnStar | $200 | ||
Traffic + travel information | $25 | ||
Voice control for nav and audio | $100 | ||
Instruments, Lights, and Mirrors | |||
Compass | $0 | $0 | |
Digital instruments | $0 | ||
Headlight washers | $50 | ||
Interior ambient lighting | $150 | $150 | |
LED headlights | $1000 | ||
Tachometer | $75 | $75 | |
Turn signals on or near mirrors | $25 | $25 | |
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Door sill trim plates | $100 | $100 | |
Floor mats | $75 | $75 | |
Leather seating surfaces | $900 | ||
Leather-wrapped steering wheel | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | ||
Manual height adjuster, driver seat | $50 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | |
Manual recliner, second row seats | $75 | ||
Metal pedals | $75 | ||
Partial leather seating sufaces | $450 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power height adjuster, driver seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | ||
Power recliner, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | |
Synthetic leather seating surfaces | $0 | ||
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | ||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $6,650 | $4,650 | $4,600 |
Value of Feature Adjustments | $2,050 | $50 | $0 |
Value of Feature Adjustments | -1,900 | -47 | 0 |
Model Year | 2013 | 2010 |
Model | Prius v | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 109.4 in | 107.1 in |
Length | 181.7 in | 189.0 in |
Width | 69.9 in | 71.1 in |
Height | 62.0 in | 58.3 in |
Curb Weight | 3,275 lb. | 3,158 lb. |
Fuel Capacity | 11.9 gal. | 16.4 gal. |
Row 1 Headroom | 39.6 in | 39.8 in |
Row 1 Shoulder Room | 55.9 in | 57.1 in |
Row 1 Hip Room | 53.5 in | 54.5 in |
Row 1 Legroom | 41.3 in | 43.7 in |
Row 2 Headroom | 38.6 in | 38.0 in |
Row 2 Shoulder Room | 55.2 in | 56.3 in |
Row 2 Hip Room | 53.5 in | 54.7 in |
Row 2 Legroom | 35.9 in | 37.8 in |
Cargo Volume, Minimum | 34.3 ft3 | 15.0 ft3 |
Cargo Volume, Maximum | 67.3 ft3 | 15.0 ft3 |
Advanced Technology Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | No |
Telematics service, such as OnStar | 200 | No |
Panoramic sunroof | 1200 | No |
Radar- or camera-based collision preparation system | 0 | No |
Parking guidance system - active | 500 | No |
JBL, 120W, 8 speakers | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2700 | 100% |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1100 | 44% |
Total Not Requested | 1400 | 56% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1100 | 56% |
Total Not Requested | 875 | 44% |