Toyota Prius v Toyota Prius v 2013 Kia Optima Kia Optima 2013
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Toyota Prius v vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,750

Kia Optima Hybrid EX   
Difference: $3,990

Lowest Total Invoice: $30,355

Kia Optima Hybrid EX   
Difference: $3,691

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  Down Payment Interest Rate Term
Model Year20132013
ModelPrius vOptima
TrimFiveHybrid EX
Body4dr Wagon4dr Sedan
Base Price $30,295 $31,950
Base Invoice $28,202 $29,555
Advanced Technology Package 5,650  
Advanced Technology Package 5,049  
Options (change) 5,650 0
Options (change) 5,049 0
Destination 795 800
Total Price $36,740 $32,750
Total Invoice $34,046 $30,355

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $4,795
TrueDelta Adjusted Invoice Difference: $4,437
Model Year20132013
ModelPrius vOptima
TrimFiveHybrid EX
Body4dr Wagon4dr Sedan
Engine98hp I4 H159hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)44/40 MPG36/40 MPG
Audio (watts, speakers)120, 8550, 12
Tire (rear if not all the same)215/50-17215/55-17
Total Price$36,740$32,750
Adjustments for Features0-805
Feature-Adjusted Total Price$36,740$31,945
Total Invoice$34,046$30,355
Adjustments for Features0-746
Feature-Adjusted Total Invoice$34,046$29,609

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Features Comparison: Toyota Prius v vs. Kia Optima

Model Year20132013
ModelPrius vOptima
TrimFiveHybrid EX
Body4dr Wagon4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Adaptive cruise control$600 
Cruise control $150
Heated steering wheel $100
Semi-automated parking system$500 
Brakes, Airbags, and Other Safety 
911 assist $25
Knee airbag, driver$75 
Radar- or camera-based collision preparation system$0 
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Console with shifter $150
Console without shifter$150 
Rear seat pass-through $100
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper$175 
Exterior 
Body kit $0
Infotainment 
DVD-compatible player$0 
Media drive, small $5
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Compass $0
Detailed driving style feedback $100
Digital instruments$0 
Headlight washers$50 
Interior ambient lighting $150
Large energy flow and fuel economy display $25
LED headlights$1000 
Power-folding mirrors $50
Speaker lights $100
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Folding second row seats$300 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual fore-aft adjuster, second row seats$75 
Manual height adjuster, driver seat$50 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power height adjuster, driver seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$4,700$5,505
Value of Feature Adjustments$0$805
Value of Feature Adjustments0-746

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See a complete comparison of Toyota Prius v vs. Kia Optima features.

Specifications Comparison: Toyota Prius v vs. Kia Optima

Model Year20132013
ModelPrius vOptima
Body4dr Wagon4dr Sedan
Wheelbase109.4 in110.0 in
Length181.7 in190.7 in
Width69.9 in72.1 in
Height62.0 in57.3 in
Curb Weight3,274 lb.3,496 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom39.6 in40.0 in
Row 1 Shoulder Room55.9 in57.2 in
Row 1 Hip Room53.5 in54.7 in
Row 1 Legroom41.3 in45.5 in
Row 2 Headroom38.6 in37.6 in
Row 2 Shoulder Room55.2 in55.7 in
Row 2 Hip Room53.5 in54.5 in
Row 2 Legroom35.9 in34.7 in
Cargo Volume,
Minimum		34.3 ft315.4 ft3
Cargo Volume,
Maximum		67.3 ft315.4 ft3

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See a complete comparison of Toyota Prius v vs. Kia Optima specs.

Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200Yes
Radar- or camera-based collision preparation system0No
Parking guidance system - active500No
JBL, 120W, 8 speakers350No
Total Requested120044%
Total Not Requested150056%

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