Toyota Prius c Toyota Prius c 2013 Kia Optima Kia Optima 2010

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Toyota Prius c vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius c vs. Kia Optima Invoice Comparison

Lowest Total Price: $23,800

Toyota Prius c Three   
Difference: $1,290

Lowest Total Invoice: $22,161

Toyota Prius c Three   
Difference: $1,189

Calculate Payments

  Down Payment Interest Rate Term
Model Year2013201320102010
ModelPrius cPrius cOptimaOptima
TrimThreeFourEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Base Price $21,765 $23,360 $20,995 $21,975
Base Invoice $20,261 $21,746 $19,620 $20,370
Alloy wheels 390      
Sunroof 850 850    
Navigation system     1,200 1,200
Premium Package     2,200 2,000
Alloy wheels 348      
Sunroof 757 757    
Navigation system     1,075 1,075
Premium Package     1,960 1,790
Options (change) 1,240 850 3,400 3,200
Options (change) 1,105 757 3,035 2,865
Destination 795 795 695 695
Total Price $23,800 $25,005 $25,090 $25,870
Total Invoice $22,161 $23,298 $23,350 $23,930

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius c dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius c vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $390
TrueDelta Adjusted Invoice Difference: $374
Model Year2013201320102010
ModelPrius cPrius cOptimaOptima
TrimThreeFourEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Engine73hp I4 H73hp I4 H175hp I4175hp I4
TransmissionCVTCVTT5T5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6360, 7360, 7
Tire (rear if not all the same)175/65-15175/65-15215/50-17215/50-17
Total Price$23,800$25,005$25,090$25,870
Adjustments for Features0-350-1,680-1,630
Feature-Adjusted Total Price$23,800$24,655$23,410$24,240
Cost Above Minimum$0$855$0$830
Total Invoice$22,161$23,298$23,350$23,930
Adjustments for Features0-326-1,563-1,508
Feature-Adjusted Total Invoice$22,161$22,972$21,787$22,422
Cost Above Minimum$0$811$0$635

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Features Comparison: Toyota Prius c vs. Kia Optima

Model Year2013201320102010
ModelPrius cPrius cOptimaOptima
TrimThreeFourEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000  
5-speed manually-shiftable automatic  $1000$1000
FWD$0$0$0$0
Accessories 
Power-adjustable pedals  $125 
Proximity key$250$250 $250
Sunshade, rear  $125$125
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150
Knee airbag, driver$75$75  
Seat cushion airbag, driver$75$75  
Seat cushion airbag, passenger$75$75  
Cargo Management 
Cargo cover$75$75  
Overhead sunglass holder  $25$25
Climate Control 
Rear wiper$175$175  
Engine / Motor 
Automatic start / stop$150$150  
Exterior 
Bodyside moldings  $75$75
Rear spoiler$200$200  
Infotainment 
App support$0$0  
Bluetooth audio streaming$25$25  
Bluetooth cell phone link$100$100  
DVD-compatible player$0$0  
HD radio$50$50  
SMS text-to-speech reader$25$25  
Traffic + travel information$25$25  
Voice control for nav and audio$100$100  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Compass  $0$0
Detailed driving style feedback$100$100  
Digital instruments$0$0  
Fog lights $125$125$125
Heated mirrors $25$25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting  $150$150
Large energy flow and fuel economy display$25$25  
Tachometer  $75$75
Visor mirror, driver$10$10  
Visor mirror, passenger$10$10  
Seats and Interior Trim 
Aluminum trim   $100
Center armrest(s), second row  $50$50
Door sill trim plates  $100$100
Floor mats  $75$75
Heated front seats $200$200$200
Leather seating surfaces  $900 
Leather-wrapped steering wheel  $150$150
Manual height adjuster, driver seat$50$50  
Manual lumbar adjuster, driver seat  $50$50
Metal pedals   $75
Partial leather seating sufaces   $450
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Synthetic leather seating surfaces $0  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200  
Sport suspension (upgrade)   $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$2,795$3,145$4,475$4,425
Value of Feature Adjustments$0$350$1,680$1,630
Value of Feature Adjustments0-326-1,563-1,508

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Specifications Comparison: Toyota Prius c vs. Kia Optima

Model Year20132010
ModelPrius cOptima
Body4dr Hatch4dr Sedan
Wheelbase100.4 in107.1 in
Length157.3 in189.0 in
Width66.7 in71.1 in
Height56.9 in58.3 in
Curb Weight2,501 lb.3,158 lb.
Fuel Capacity9.5 gal.16.4 gal.
Row 1 Headroom38.6 in39.8 in
Row 1 Shoulder Room52.3 in57.1 in
Row 1 Hip Room51.0 in54.5 in
Row 1 Legroom41.7 in43.7 in
Row 2 Headroom37.0 in38.0 in
Row 2 Shoulder Room51.7 in56.3 in
Row 2 Hip Room50.8 in54.7 in
Row 2 Legroom35.0 in37.8 in
Cargo Volume,
Minimum
17.1 ft315.0 ft3
Cargo Volume,
Maximum
0.0 ft315.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110056%
Total Not Requested87544%

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