Toyota Avalon Toyota Avalon 2012 Kia Optima Kia Optima 2010

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Toyota Avalon vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Avalon vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $11,854

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $9,896

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122010
ModelAvalonAvalonOptima
TrimBaseLimitedEX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $33,195 $36,435 $20,995
Base Invoice $29,876 $32,792 $19,620
Floor mats 199 199  
Navigation system 2,350 1,450 1,200
Heated front seats 440    
Premium Package     2,200
Floor mats 126 126  
Navigation system 2,092 1,291 1,075
Heated front seats 392    
Premium Package     1,960
Options (change) 2,989 1,649 3,400
Options (change) 2,610 1,417 3,035
Destination 760 760 695
Total Price $36,944 $38,844 $25,090
Total Invoice $33,246 $34,969 $23,350

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Avalon dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Avalon vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $10,574
TrueDelta Adjusted Invoice Difference: $8,756
Model Year201220122010
ModelAvalonAvalonOptima
TrimBaseLimitedEX
Body4dr Sedan4dr Sedan4dr Sedan
Engine268hp V6268hp V6175hp I4
TransmissionT6T6T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)660, 12660, 12360, 7
Tire (rear if not all the same)215/55-17215/55-17215/50-17
Total Price$36,944$38,844$25,090
Adjustments for Features-880-3,1800
Feature-Adjusted Total Price$36,064$35,664$25,090
Cost Above Minimum$400$0$0
Total Invoice$33,246$34,969$23,350
Adjustments for Features-792-2,8630
Feature-Adjusted Total Invoice$32,454$32,106$23,350
Cost Above Minimum$348$0$0

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Features Comparison: Toyota Avalon vs. Kia Optima

Model Year201220122010
ModelAvalonAvalonOptima
TrimBaseLimitedEX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
5-speed manually-shiftable automatic  $1000
FWD$0$0$0
Accessories 
Power-adjustable pedals  $125
Proximity key $250 
Sunshade, rear  $125
Sunshade, rear, power $225 
Brakes, Airbags, and Other Safety 
Full-size spare tire$225$225 
Knee airbag, driver$75$75 
Rearview camera$200$200 
Temporary spare tire  $150
Cargo Management 
Cargo mat$40$40 
Cargo net$40$40 
Overhead sunglass holder  $25
Rear seat pass-through$100$100 
Climate Control 
Dual-zone climate control$125$125 
Rain-sensing wipers $175 
Rear air vents$100$100 
Variable intermittent wipers$75 $75
Exterior 
Bodyside moldings  $75
Bright-finished exhaust tip(s)$25$25 
Infotainment 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD changer, in-dash$325$325 
CD player  $125
Surround sound $250 
Traffic information$25$25 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror $75 
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats $300 
Folding second row seats  $300
Manual lumbar adjuster, driver seat  $50
Manual recliner, second row seats$75$75 
Memory system, driver seat $200 
Power height adjuster, passenger seat $100 
Power lumbar adjuster, driver seat$100$100 
Power lumbar adjuster, passenger seat $100 
Power thigh support length adjuster, driver seat $100 
Power tilt adjuster, passenger seat $100 
Total Value of Features$2,930$5,230$2,050
Value of Feature Adjustments$880$3,180$0
Value of Feature Adjustments-792-2,8630

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Specifications Comparison: Toyota Avalon vs. Kia Optima

Model Year20122010
ModelAvalonOptima
Body4dr Sedan4dr Sedan
Wheelbase111.0 in107.1 in
Length197.6 in189.0 in
Width72.8 in71.1 in
Height58.5 in58.3 in
Curb Weight3,573 lb.3,158 lb.
Fuel Capacity18.5 gal.16.4 gal.
Row 1 Headroom38.9 in39.8 in
Row 1 Shoulder Room59.4 in57.1 in
Row 1 Hip Room55.8 in54.5 in
Row 1 Legroom41.3 in43.7 in
Row 2 Headroom37.5 in38.0 in
Row 2 Shoulder Room58.2 in56.3 in
Row 2 Hip Room56.2 in54.7 in
Row 2 Legroom40.9 in37.8 in
Cargo Volume14.4 ft315.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Heated front seats200Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested142557%
Total Not Requested107543%

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