| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota 4Runner vs. Kia Optima Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||
| Difference: $11,784 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
| Difference: $10,440 | |||
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| Model Year | 2012 | 2012 | 2010 |
| Model | 4Runner | 4Runner | Optima |
| Trim | SR5 | Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $31,090 | $38,595 | $20,995 |
| Base Invoice | $28,603 | $35,508 | $19,620 |
| Premium Package | 4,775 | 2,200 | |
| Floor mats | 199 | 199 | |
| Navigation system | 1,200 | ||
| Premium Package | 4,251 | 1,960 | |
| Floor mats | 126 | 126 | |
| Navigation system | 1,075 | ||
| Options (change) | 4,974 | 199 | 3,400 |
| Options (change) | 4,377 | 126 | 3,035 |
| Destination | 810 | 810 | 695 |
| Total Price | $36,874 | $39,604 | $25,090 |
| Total Invoice | $33,790 | $36,444 | $23,350 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $9,039 | |||
| TrueDelta Adjusted Invoice Difference: $7,925 | |||
| Model Year | 2012 | 2012 | 2010 |
| Model | 4Runner | 4Runner | Optima |
| Trim | SR5 | Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 270hp V6 | 270hp V6 | 175hp I4 |
| Transmission | T5 | T5 | T5 |
| Drivetrain | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | ?, 8 | 360, 7 |
| Tire (rear if not all the same) | 265/70-17 | 245/60-20 | 215/50-17 |
| Total Price | $36,874 | $39,604 | $25,090 |
| Adjustments for Features | -2,745 | -3,920 | 0 |
| Feature-Adjusted Total Price | $34,129 | $35,684 | $25,090 |
| Cost Above Minimum | $0 | $1,555 | $0 |
| Total Invoice | $33,790 | $36,444 | $23,350 |
| Adjustments for Features | -2,515 | -3,607 | 0 |
| Feature-Adjusted Total Invoice | $31,275 | $32,837 | $23,350 |
| Cost Above Minimum | $0 | $1,562 | $0 |
Features Comparison: Toyota 4Runner vs. Kia Optima
| Model Year | 2012 | 2012 | 2010 |
| Model | 4Runner | 4Runner | Optima |
| Trim | SR5 | Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | $1000 | $1000 |
| RWD | $0 | $0 | |
| FWD | $0 | ||
| Accessories | |||
| AC power outlet | $100 | $100 | |
| Power retractable rear window | $350 | $350 | |
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Sunshade, rear | $125 | ||
| Brakes, Airbags, and Other Safety | |||
| Full-size spare tire | $225 | $225 | |
| Knee airbag, driver | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | |
| Obstacle detection, rear | $250 | ||
| Rearview camera | $200 | $200 | |
| Rollover sensor | $50 | $50 | |
| Temporary spare tire | $150 | ||
| Cargo Management | |||
| Cargo mat | $40 | $40 | |
| Class III trailer hitch | $250 | $250 | |
| Roof rails | $250 | $250 | |
| Trailering equipment (7 wire) | $150 | $150 | |
| Climate Control | |||
| Automatic climate control, front | $200 | $200 | |
| Dual-zone climate control | $125 | ||
| Rear air vents | $100 | $100 | |
| Rear wiper | $175 | $175 | |
| Drivetrain | |||
| Limited-slip rear differential | $300 | $300 | |
| Exterior | |||
| Bodyside moldings | $75 | ||
| Deep-tinted rear windows | $275 | $275 | |
| Rear bumper protector | $40 | $40 | |
| Rear spoiler | $200 | $200 | |
| Skid plates | $150 | $150 | |
| Tow hook(s), front | $40 | $40 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| App support | $0 | $0 | |
| Bluetooth audio streaming | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | |
| HD radio | $50 | $50 | |
| SMS text-to-speech reader | $25 | $25 | |
| Telematics service, such as OnStar | $200 | ||
| Traffic + travel information | $25 | $25 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | $125 | |
| Automatic-off headlights | $25 | ||
| Heated mirrors | $25 | $25 | |
| Interior ambient lighting | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | ||
| Manual lumbar adjuster, driver seat | $50 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Suspension, Wheels, and Tires | |||
| Hydraulically cross-linked dampers | $500 | ||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $4,895 | $6,070 | $2,150 |
| Value of Feature Adjustments | $2,745 | $3,920 | $0 |
| Value of Feature Adjustments | -2,515 | -3,607 | 0 |
Specifications Comparison: Toyota 4Runner vs. Kia Optima
| Model Year | 2012 | 2010 |
| Model | 4Runner | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 109.8 in | 107.1 in |
| Length | 189.9 in | 189.0 in |
| Width | 75.8 in | 71.1 in |
| Height | 71.5 in | 58.3 in |
| Curb Weight | 4,401 lb. | 3,158 lb. |
| Fuel Capacity | 24.0 gal. | 16.4 gal. |
| Row 1 Headroom | 39.3 in | 39.8 in |
| Row 1 Shoulder Room | 57.8 in | 57.1 in |
| Row 1 Hip Room | 56.5 in | 54.5 in |
| Row 1 Legroom | 41.7 in | 43.7 in |
| Row 2 Headroom | 38.6 in | 38.0 in |
| Row 2 Shoulder Room | 57.8 in | 56.3 in |
| Row 2 Hip Room | 55.7 in | 54.7 in |
| Row 2 Legroom | 32.9 in | 37.8 in |
| Row 3 Headroom | 34.3 in | 0.0 in |
| Row 3 Shoulder Room | 57.7 in | 0.0 in |
| Row 3 Hip Room | 43.3 in | 0.0 in |
| Row 3 Legroom | 29.3 in | 0.0 in |
| Cargo Volume, Minimum | 9.0 ft3 | 15.0 ft3 |
| Cargo Volume, Behind R2 | 46.3 ft3 | 15.0 ft3 |
| Cargo Volume, Maximum | 88.8 ft3 | 15.0 ft3 |
Option Package Details
Toyota 4Runner SR5
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated front seats | 200 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Rearview camera | 200 | No |
| Interior lights, additional | 0 | No |
| Sunroof | 900 | Yes |
| AC power outlet | 100 | No |
| HD radio | 50 | No |
| SMS text-to-speech reader | 25 | No |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Navigation system | 600 | Yes |
| Audio controls on steering wheel | 125 | Yes |
| Voice control for nav and audio | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Total Requested | 3425 | 87% |
| Total Not Requested | 500 | 13% |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1300 | 52% |
| Total Not Requested | 1200 | 48% |
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See TrueDelta's information for all SUVs
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