Toyota Matrix Toyota Matrix 2010 Kia Optima Kia Optima 2010

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Toyota Matrix vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Matrix vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,090

Toyota Matrix S   
Difference: $1,000

Lowest Total Invoice: $21,765

Toyota Matrix S   
Difference: $1,585

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  Down Payment Interest Rate Term
Model Year2010201020102010
ModelMatrixMatrixOptimaOptima
TrimSXRSEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Base Price $18,610 $20,920 $20,995 $21,975
Base Invoice $17,028 $19,141 $19,620 $20,370
Sunroof 890 890    
215/45WR17 880      
Cruise control 250      
Navigation system 1,520 1,300 1,200 1,200
5-speed shiftable automatic 1,190 1,190    
FWD 0      
Premium Package     2,200 2,000
Sunroof 712 712    
215/45WR17 704      
Cruise control 200      
Navigation system 1,281 1,105 1,075 1,075
5-speed shiftable automatic 1,090 1,089    
FWD 0      
Premium Package     1,960 1,790
Options (change) 4,730 3,380 3,400 3,200
Options (change) 3,987 2,906 3,035 2,865
Destination 750 750 695 695
Total Price $24,090 $25,050 $25,090 $25,870
Total Invoice $21,765 $22,797 $23,350 $23,930

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Matrix dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Matrix vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,830
TrueDelta Adjusted Invoice Difference: $1,049
Model Year2010201020102010
ModelMatrixMatrixOptimaOptima
TrimSXRSEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Engine158hp I4158hp I4175hp I4175hp I4
TransmissionT5T5T5T5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)21/29 MPG21/29 MPG22/32 MPG22/32 MPG
Audio (watts, speakers)?, 6?, 6360, 7360, 7
Tire (rear if not all the same)215/45-17215/45-18215/50-17215/50-17
Total Price$24,090$25,050$25,090$25,870
Adjustments for Features0-200-2,830-2,780
Feature-Adjusted Total Price$24,090$24,850$22,260$23,090
Cost Above Minimum$0$760$0$830
Total Invoice$21,765$22,797$23,350$23,930
Adjustments for Features0-182-2,634-2,572
Feature-Adjusted Total Invoice$21,765$22,615$20,716$21,358
Cost Above Minimum$0$850$0$642

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Features Comparison: Toyota Matrix vs. Kia Optima

Model Year2010201020102010
ModelMatrixMatrixOptimaOptima
TrimSXRSEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000$1000
FWD$0$0$0$0
Accessories 
AC power outlet$100$100  
Power-adjustable pedals  $125 
Proximity key   $250
Sunshade, rear  $125$125
Universal garage door opener  $100$100
Cargo Management 
Cargo cover$75$75  
Overhead sunglass holder  $25$25
Climate Control 
Automatic climate control, front  $200$200
Rear wiper$175$175  
Exterior 
Bodyside moldings  $75$75
Rear spoiler $200  
Infotainment 
Satellite radio  $200$200
Traffic information$25$25  
USB port  $25$25
Instruments, Lights, and Mirrors 
Automatic headlights  $125$125
Compass  $0$0
Heated mirrors  $25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting  $150$150
Trip computer  $150$150
Turn signals on or near mirrors  $25$25
Visor mirror, driver$10$10  
Visor mirror, passenger$10$10  
Seats and Interior Trim 
Aluminum trim   $100
Center armrest(s), second row  $50$50
Door sill trim plates  $100$100
Floor mats  $75$75
Folding passenger seat$150$150  
Heated front seats  $200$200
Leather seating surfaces  $900 
Manual height adjuster, driver seat$50$50  
Manual lumbar adjuster, driver seat  $50$50
Metal pedals   $75
Partial leather seating sufaces   $450
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$1,595$1,795$4,425$4,375
Value of Feature Adjustments$0$200$2,830$2,780
Value of Feature Adjustments0-182-2,634-2,572

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Specifications Comparison: Toyota Matrix vs. Kia Optima

Model Year20102010
ModelMatrixOptima
Body4dr Hatch4dr Sedan
Wheelbase102.4 in107.1 in
Length171.9 in189.0 in
Width69.5 in71.1 in
Height61.4 in58.3 in
Curb Weight3,140 lb.3,197 lb.
Fuel Capacity13.2 gal.16.4 gal.
Row 1 Headroom40.5 in39.8 in
Row 1 Shoulder Room53.3 in57.1 in
Row 1 Hip Room52.3 in54.5 in
Row 1 Legroom41.6 in43.7 in
Row 2 Headroom39.3 in38.0 in
Row 2 Shoulder Room52.6 in56.3 in
Row 2 Hip Room43.7 in54.7 in
Row 2 Legroom36.2 in37.8 in
Cargo Volume,
Minimum
19.8 ft315.0 ft3
Cargo Volume,
Maximum
61.5 ft315.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200No
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90036%
Total Not Requested160064%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200No
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90046%
Total Not Requested107554%

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