| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Matrix vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Matrix vs. Kia Optima Invoice Comparison
Lowest Total Price: $23,260 Toyota Matrix S | |||||
| Difference: $4,440 | |||||
Lowest Total Invoice: $20,963 Toyota Matrix S | |||||
| Difference: $4,792 | |||||
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| Model Year | 2010 | 2010 | 2011 | 2011 | 2011 |
| Model | Matrix | Matrix | Optima | Optima | Optima |
| Trim | S | XRS | EX | EX Turbo | SX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $18,610 | $20,920 | $22,700 | $24,700 | $26,200 |
| Base Invoice | $17,028 | $19,141 | $21,210 | $23,080 | $24,480 |
| Sunroof | 890 | 890 | |||
| Cruise control | 250 | ||||
| 215/45WR17 | 880 | ||||
| Navigation system | 1,520 | 1,300 | |||
| Rear spoiler | 200 | ||||
| Sport Package | 160 | ||||
| Technology Package | 2,000 | 2,000 | 2,000 | ||
| Premium Package | 2,250 | 2,150 | 2,000 | ||
| Sunroof | 712 | 712 | |||
| Cruise control | 200 | ||||
| 215/45WR17 | 704 | ||||
| Navigation system | 1,281 | 1,105 | |||
| Rear spoiler | 160 | ||||
| Sport Package | 128 | ||||
| Technology Package | 1,785 | 1,785 | 1,785 | ||
| Premium Package | 2,010 | 1,920 | 1,790 | ||
| Options (change) | 3,900 | 2,190 | 4,250 | 4,150 | 4,000 |
| Options (change) | 3,185 | 1,817 | 3,795 | 3,705 | 3,575 |
| Destination | 750 | 750 | 750 | 750 | 750 |
| Total Price | $23,260 | $23,860 | $27,700 | $29,600 | $30,950 |
| Total Invoice | $20,963 | $21,708 | $25,755 | $27,535 | $28,805 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Matrix dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Matrix vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $1,115 | |||||
| TrueDelta Adjusted Invoice Difference: $373 | |||||
| Model Year | 2010 | 2010 | 2011 | 2011 | 2011 |
| Model | Matrix | Matrix | Optima | Optima | Optima |
| Trim | S | XRS | EX | EX Turbo | SX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 158hp I4 | 158hp I4 | 200hp I4 | 274hp I4 | 274hp I4 |
| Transmission | M5 | M5 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | ?, 6 | 550, 12 | 550, 12 | 550, 12 |
| Tire (rear if not all the same) | 215/45-17 | 215/45-18 | 215/55-17 | 215/55-17 | 225/45-18 |
| Total Price | $23,260 | $23,860 | $27,700 | $29,600 | $30,950 |
| Adjustments for Features | 0 | 0 | -5,555 | -5,405 | -6,180 |
| Feature-Adjusted Total Price | $23,260 | $23,860 | $22,145 | $24,195 | $24,770 |
| Cost Above Minimum | $0 | $600 | $0 | $2,050 | $2,625 |
| Total Invoice | $20,963 | $21,708 | $25,755 | $27,535 | $28,805 |
| Adjustments for Features | 0 | 0 | -5,165 | -5,028 | -5,752 |
| Feature-Adjusted Total Invoice | $20,963 | $21,708 | $20,590 | $22,507 | $23,053 |
| Cost Above Minimum | $0 | $745 | $0 | $1,917 | $2,463 |
Features Comparison: Toyota Matrix vs. Kia Optima
| Model Year | 2010 | 2010 | 2011 | 2011 | 2011 |
| Model | Matrix | Matrix | Optima | Optima | Optima |
| Trim | S | XRS | EX | EX Turbo | SX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 5-speed manual | $0 | $0 | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| AC power outlet | $100 | $100 | |||
| Heated steering wheel | $100 | $100 | |||
| Proximity key | $250 | $250 | $250 | ||
| Universal garage door opener | $100 | $100 | $100 | ||
| Brakes, Airbags, and Other Safety | |||||
| Rearview camera | $200 | $200 | $200 | ||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | ||
| Cargo cover | $75 | $75 | |||
| Overhead sunglass holder | $25 | $25 | $25 | ||
| Climate Control | |||||
| Automatic climate control, front | $200 | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | $125 | ||
| Rear air vents | $100 | $100 | $100 | ||
| Rear wiper | $175 | $175 | |||
| Exterior | |||||
| Body kit | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Panoramic sunroof | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | $200 | ||
| Sunroof | $900 | $900 | |||
| Infotainment | |||||
| Bluetooth audio streaming | $25 | $25 | $25 | ||
| Bluetooth cell phone link | $100 | $100 | $100 | ||
| Satellite radio | $200 | $200 | $200 | ||
| USB port | $25 | $25 | $25 | ||
| Voice control for nav and audio | $100 | $100 | $100 | ||
| Instruments, Lights, and Mirrors | |||||
| Automatic headlights | $125 | $125 | $125 | ||
| Compass | $0 | $0 | $0 | ||
| Heated mirrors | $25 | $25 | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | ||
| Interior ambient lighting | $150 | $150 | |||
| Speaker lights | $100 | $100 | $100 | ||
| Trip computer | $150 | $150 | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | ||
| Visor mirror, driver | $10 | $10 | |||
| Visor mirror, passenger | $10 | $10 | |||
| Xenon HID headlights | $500 | ||||
| Seats and Interior Trim | |||||
| Aluminum trim | $100 | ||||
| Center armrest(s), second row | $50 | $50 | $50 | ||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||
| Floor mats | $75 | $75 | $75 | ||
| Folding passenger seat | $150 | $150 | |||
| Heated front seats | $200 | $200 | $200 | ||
| Heated second row seats | $200 | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | ||||
| Leather seating surfaces | $900 | $900 | |||
| Manual height adjuster, driver seat | $50 | $50 | |||
| Memory system, driver seat | $200 | $200 | $200 | ||
| Metal pedals | $75 | ||||
| Partial leather seating sufaces | $450 | ||||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
| Power height adjuster, driver seat | $100 | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | ||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | ||
| Suspension, Wheels, and Tires | |||||
| Sport suspension (upgrade) | $0 | $0 | |||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $1,670 | $1,670 | $7,225 | $7,075 | $7,850 |
| Value of Feature Adjustments | $0 | $0 | $5,555 | $5,405 | $6,180 |
| Value of Feature Adjustments | 0 | 0 | -5,165 | -5,028 | -5,752 |
Specifications Comparison: Toyota Matrix vs. Kia Optima
| Model Year | 2010 | 2011 |
| Model | Matrix | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 102.4 in | 110.0 in |
| Length | 171.9 in | 190.7 in |
| Width | 69.5 in | 72.1 in |
| Height | 61.4 in | 57.3 in |
| Curb Weight | 2,866 lb. | 3,207 lb. |
| Fuel Capacity | 13.2 gal. | 18.5 gal. |
| Row 1 Headroom | 40.5 in | 40.0 in |
| Row 1 Shoulder Room | 53.3 in | 57.2 in |
| Row 1 Hip Room | 52.3 in | 54.7 in |
| Row 1 Legroom | 41.6 in | 45.5 in |
| Row 2 Headroom | 39.3 in | 37.6 in |
| Row 2 Shoulder Room | 52.6 in | 55.7 in |
| Row 2 Hip Room | 43.7 in | 54.5 in |
| Row 2 Legroom | 36.2 in | 34.7 in |
| Cargo Volume, Minimum | 19.8 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 61.5 ft3 | 15.4 ft3 |
Option Package Details
Toyota Matrix S
| Sport Package | ||
| Feature | Value | Requested? |
| Sport front fascia (optional) | 0 | No |
| Sport rear fascia, e.g. diffuser (optional) | 0 | No |
| Total Requested | 0 | % |
| Total Not Requested | 0 | % |
Option Package Details
Kia Optima EX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 625 | 48% |
| Total Not Requested | 675 | 52% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2400 | 100% |
Option Package Details
Kia Optima EX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 625 | 48% |
| Total Not Requested | 675 | 52% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2400 | 100% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 625 | 48% |
| Total Not Requested | 675 | 52% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2300 | 100% |
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