Toyota Matrix Toyota Matrix 2010 Kia Optima Kia Optima 2013

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Toyota Matrix vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Matrix vs. Kia Optima Invoice Comparison

Lowest Total Price: $23,260

Toyota Matrix S   
Difference: $5,540

Lowest Total Invoice: $20,963

Toyota Matrix S   
Difference: $5,817

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  Down Payment Interest Rate Term
Model Year2010201020132013
ModelMatrixMatrixOptimaOptima
TrimSXRSEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Base Price $18,610 $20,920 $23,650 $26,800
Base Invoice $17,028 $19,141 $22,095 $25,040
Cruise control 250      
215/45WR17 880      
Sunroof 890 890    
Navigation system 1,520 1,300 1,400 1,400
Rear spoiler 200      
Sport Package 160      
Premium Package     2,950 2,950
Cruise control 200      
215/45WR17 704      
Sunroof 712 712    
Navigation system 1,281 1,105 1,250 1,250
Rear spoiler 160      
Sport Package 128      
Premium Package     2,635 2,635
Options (change) 3,900 2,190 4,350 4,350
Options (change) 3,185 1,817 3,885 3,885
Destination 750 750 800 800
Total Price $23,260 $23,860 $28,800 $31,950
Total Invoice $20,963 $21,708 $26,780 $29,725

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Matrix dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Matrix vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Matrix S
TrueDelta Adjusted Price Difference: $85
TrueDelta Adjusted Invoice Difference: $745
Model Year2010201020132013
ModelMatrixMatrixOptimaOptima
TrimSXRSEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Engine158hp I4158hp I4200hp I4274hp I4
TransmissionM5M5T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6550, 12550, 12
Tire (rear if not all the same)215/45-17215/45-18215/55-17225/45-18
Total Price$23,260$23,860$28,800$31,950
Adjustments for Features00-5,455-6,080
Feature-Adjusted Total Price$23,260$23,860$23,345$25,870
Cost Above Minimum$0$600$0$2,525
Total Invoice$20,963$21,708$26,780$29,725
Adjustments for Features00-5,072-5,657
Feature-Adjusted Total Invoice$20,963$21,708$21,708$24,068
Cost Above Minimum$0$745$0$2,360

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Features Comparison: Toyota Matrix vs. Kia Optima

Model Year2010201020132013
ModelMatrixMatrixOptimaOptima
TrimSXRSEXSX
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0$0  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0$0$0
Accessories 
AC power outlet$100$100  
Heated steering wheel  $100 
Proximity key  $250$250
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Rearview camera  $200$200
Temporary spare tire$150$150  
Vehicle health reports  $0$0
Cargo Management 
Air-conditioned storage compartment  $50$50
Cargo cover$75$75  
Overhead sunglass holder  $25$25
Climate Control 
Automatic climate control, front  $200$200
Dual-zone climate control  $125$125
Rear air vents  $100$100
Rear wiper$175$175  
Exterior 
Body kit   $0
Bright-finished exhaust tip(s)  $25$25
Panoramic sunroof  $1200$1200
Rear spoiler$200$200 $200
Sunroof$900$900  
Infotainment 
App support  $0$0
Bluetooth audio streaming  $25$25
Bluetooth cell phone link  $100$100
HD radio  $50$50
Satellite radio  $200$200
USB port  $25$25
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Automatic headlights  $125$125
Compass  $0$0
Heated mirrors  $25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting  $150$150
Power-folding mirrors  $50$50
Speaker lights  $100$100
Trip computer  $150$150
Turn signals on or near mirrors  $25$25
Visor mirror, driver$10$10  
Visor mirror, passenger$10$10  
Xenon HID headlights   $500
Seats and Interior Trim 
Aluminum trim   $100
Center armrest(s), second row  $50$50
Cooled or ventilated front seats  $300$300
Folding passenger seat$150$150  
Heated front seats  $200$200
Heated second row seats  $200$200
Illuminated door sill trim plates   $200
Leather seating surfaces  $900 
Manual height adjuster, driver seat$50$50  
Memory system, driver seat  $200$200
Metal pedals   $75
Partial leather seating sufaces   $450
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$1,820$1,820$7,275$7,900
Value of Feature Adjustments$0$0$5,455$6,080
Value of Feature Adjustments00-5,072-5,657

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Specifications Comparison: Toyota Matrix vs. Kia Optima

Model Year20102013
ModelMatrixOptima
Body4dr Hatch4dr Sedan
Wheelbase102.4 in110.0 in
Length171.9 in190.7 in
Width69.5 in72.1 in
Height61.4 in57.3 in
Curb Weight2,866 lb.3,224 lb.
Fuel Capacity13.2 gal.18.5 gal.
Row 1 Headroom40.5 in40.0 in
Row 1 Shoulder Room53.3 in57.2 in
Row 1 Hip Room52.3 in54.7 in
Row 1 Legroom41.6 in45.5 in
Row 2 Headroom39.3 in37.6 in
Row 2 Shoulder Room52.6 in55.7 in
Row 2 Hip Room43.7 in54.5 in
Row 2 Legroom36.2 in34.7 in
Cargo Volume,
Minimum
19.8 ft315.4 ft3
Cargo Volume,
Maximum
61.5 ft315.4 ft3

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Option Package Details
Toyota Matrix S

Sport Package
FeatureValueRequested?
Sport front fascia (optional)0No
Sport rear fascia, e.g. diffuser (optional)0No
Total Requested0%
Total Not Requested0%

Option Package Details
Kia Optima EX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25Yes
Total Requested62586%
Total Not Requested10014%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Heated front seats200No
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Total Requested00%
Total Not Requested3130100%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25Yes
Total Requested62586%
Total Not Requested10014%
Premium Package
FeatureValueRequested?
Heated front seats200No
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Total Requested00%
Total Not Requested3030100%

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