Toyota Prius Toyota Prius 2010 Kia Optima Kia Optima 2013
MENU
1 0 3 4 3 4

We are 103,000+ car owners sharing real-world car information.

Join Us

Toyota Prius vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Optima Invoice Comparison

Lowest Total Price: $28,840

Toyota Prius IV   
Difference: $3,910

Lowest Total Invoice: $26,480

Toyota Prius IV   
Difference: $3,875

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102013
ModelPriusOptima
TrimIVHybrid EX
Body4dr Hatch4dr Sedan
Base Price $23,800 $31,950
Base Invoice $22,156 $29,555
Navigation Package 2,480  
Solar Roof Package 1,800  
Navigation Package 2,124  
Solar Roof Package 1,440  
Options (change) 4,280 0
Options (change) 3,564 0
Destination 760 800
Total Price $28,840 $32,750
Total Invoice $26,480 $30,355

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius IV
TrueDelta Adjusted Price Difference: $1,845
TrueDelta Adjusted Invoice Difference: $1,961
Model Year20102013
ModelPriusOptima
TrimIVHybrid EX
Body4dr Hatch4dr Sedan
Engine98hp I4 H159hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG36/40 MPG
Audio (watts, speakers)?, 8550, 12
Tire (rear if not all the same)195/65-15215/55-17
Total Price$28,840$32,750
Adjustments for Features0-2,065
Feature-Adjusted Total Price$28,840$30,685
Total Invoice$26,480$30,355
Adjustments for Features0-1,914
Feature-Adjusted Total Invoice$26,480$28,441

Return to top

Features Comparison: Toyota Prius vs. Kia Optima

Model Year20102013
ModelPriusOptima
TrimIVHybrid EX
Body4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Heated steering wheel $100
Remote climate control$25 
Brakes, Airbags, and Other Safety 
911 assist $25
Knee airbag, driver$75 
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Rear seat pass-through $100
Climate Control 
Dual-zone climate control $125
Ionizing air filtration$50 
Rear air vents $100
Rear wiper$175 
Water-repellent front-door glass$15 
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit $0
Panoramic sunroof $1200
Solar panel$300 
Sunroof$900 
Infotainment 
App support $0
CD changer, in-dash$325 
CD player $125
HD radio $50
Media drive, small $5
SMS text-to-speech reader $25
Telematics service, such as OnStar$200 
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Automatic headlights $125
Automatic-off headlights$25 
Compass $0
Detailed driving style feedback $100
Digital instruments$0 
Fog lights $125
Interior ambient lighting $150
Power-folding mirrors $50
Speaker lights $100
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Folding second row seats$300 
Heated second row seats $200
Illuminated door sill trim plates $200
Manual height adjuster, driver seat$50 
Memory system, driver seat $200
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power height adjuster, driver seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$3,865$5,930
Value of Feature Adjustments$0$2,065
Value of Feature Adjustments0-1,914

Return to top

See a complete comparison of Toyota Prius vs. Kia Optima features.

Specifications Comparison: Toyota Prius vs. Kia Optima

Model Year20102013
ModelPriusOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in110.0 in
Length175.6 in190.7 in
Width68.7 in72.1 in
Height58.7 in57.3 in
Curb Weight3,042 lb.3,496 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom38.6 in40.0 in
Row 1 Shoulder Room54.9 in57.2 in
Row 1 Hip Room52.7 in54.7 in
Row 1 Legroom42.5 in45.5 in
Row 2 Headroom37.6 in37.6 in
Row 2 Shoulder Room53.1 in55.7 in
Row 2 Hip Room51.2 in54.5 in
Row 2 Legroom36.0 in34.7 in
Cargo Volume,
Minimum		21.6 ft315.4 ft3
Cargo Volume,
Maximum		39.6 ft315.4 ft3

Return to top

See a complete comparison of Toyota Prius vs. Kia Optima specs.

Option Package Details
Toyota Prius IV

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.
See TrueDelta's information for all Hatchbacks
See TrueDelta's information for all Toyota models.