| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. Kia Optima Invoice Comparison
Lowest Total Price: $24,095 Toyota Prius | |||
| Difference: $8,655 | |||
Lowest Total Invoice: $22,163 Toyota Prius | |||
| Difference: $8,192 | |||
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| Model Year | 2009 | 2009 | 2013 |
| Model | Prius | Prius | Optima |
| Trim | Base | Touring | Hybrid EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Base Price | $23,375 | $24,270 | $31,950 |
| Base Invoice | $21,758 | $22,519 | $29,555 |
| Package 6 | 3,150 | 2,775 | |
| Package 6 | 2,835 | 2,497 | |
| Options (change) | 3,150 | 2,775 | 0 |
| Options (change) | 2,835 | 2,497 | 0 |
| Destination | 720 | 720 | 800 |
| Gas Tax | -3,150 | -3,150 | 0 |
| Total Price | $24,095 | $24,615 | $32,750 |
| Total Invoice | $22,163 | $22,586 | $30,355 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota Prius | |||
| TrueDelta Adjusted Price Difference: $4,575 | |||
| TrueDelta Adjusted Invoice Difference: $4,410 | |||
| Model Year | 2009 | 2009 | 2013 |
| Model | Prius | Prius | Optima |
| Trim | Base | Touring | Hybrid EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Engine | 76hp I4 H | 76hp I4 H | 159hp I4 H |
| Transmission | CVT | CVT | T6 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 48/45 MPG | 48/45 MPG | 36/40 MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 550, 12 |
| Tire (rear if not all the same) | 185/65-15 | 195/55-16 | 215/55-17 |
| Total Price | $24,095 | $24,615 | $32,750 |
| Adjustments for Features | 0 | 0 | -4,080 |
| Feature-Adjusted Total Price | $24,095 | $24,615 | $28,670 |
| Cost Above Minimum | $0 | $520 | $0 |
| Total Invoice | $22,163 | $22,586 | $30,355 |
| Adjustments for Features | 0 | 0 | -3,782 |
| Feature-Adjusted Total Invoice | $22,163 | $22,586 | $26,573 |
| Cost Above Minimum | $0 | $423 | $0 |
Features Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2009 | 2009 | 2013 |
| Model | Prius | Prius | Optima |
| Trim | Base | Touring | Hybrid EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Transmission and Drivetrain | |||
| CVT | $1000 | $1000 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Heated steering wheel | $100 | ||
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Brakes, Airbags, and Other Safety | |||
| 4-wheel disc brakes | $150 | ||
| 911 assist | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Temporary spare tire | $150 | $150 | |
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo cover | $75 | $75 | |
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Rear seat pass-through | $100 | ||
| Climate Control | |||
| Dual-zone climate control | $125 | ||
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Body kit | $0 | ||
| Larger rear spoiler | $200 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | $200 | |
| Infotainment | |||
| App support | $0 | ||
| Bluetooth audio streaming | $25 | ||
| CD changer, in-dash | $325 | $325 | |
| CD player | $125 | ||
| HD radio | $50 | ||
| Media drive, small | $5 | ||
| Satellite radio | $200 | ||
| SMS text-to-speech reader | $25 | ||
| Traffic information | $25 | ||
| USB port | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | ||
| Compass | $0 | ||
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | $0 | |
| Interior ambient lighting | $150 | ||
| Power-folding mirrors | $50 | ||
| Speaker lights | $100 | ||
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Folding second row seats | $300 | $300 | |
| Heated front seats | $200 | ||
| Heated second row seats | $200 | ||
| Illuminated door sill trim plates | $200 | ||
| Memory system, driver seat | $200 | ||
| Power fore-aft adjuster, driver seat | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, driver seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $2,525 | $2,525 | $6,605 |
| Value of Feature Adjustments | $0 | $0 | $4,080 |
| Value of Feature Adjustments | 0 | 0 | -3,782 |
Specifications Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2009 | 2013 |
| Model | Prius | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 106.3 in | 110.0 in |
| Length | 175.0 in | 190.7 in |
| Width | 67.9 in | 72.1 in |
| Height | 58.1 in | 57.3 in |
| Curb Weight | 2,890 lb. | 3,496 lb. |
| Fuel Capacity | 11.9 gal. | 18.5 gal. |
| Row 1 Headroom | 39.1 in | 40.0 in |
| Row 1 Shoulder Room | 55.3 in | 57.2 in |
| Row 1 Hip Room | 51.0 in | 54.7 in |
| Row 1 Legroom | 41.9 in | 45.5 in |
| Row 2 Headroom | 37.1 in | 37.6 in |
| Row 2 Shoulder Room | 53.0 in | 55.7 in |
| Row 2 Hip Room | 51.6 in | 54.5 in |
| Row 2 Legroom | 38.6 in | 34.7 in |
| Cargo Volume | 14.4 ft3 | 15.4 ft3 |
Option Package Details
Toyota Prius
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Fog lights | 125 | Yes |
| Xenon HID headlights | 500 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Aux input | 50 | Yes |
| Rearview camera | 200 | Yes |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 3675 | 85% |
| Total Not Requested | 650 | 15% |
Option Package Details
Toyota Prius Touring
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Aux input | 50 | Yes |
| Rearview camera | 200 | Yes |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 3050 | 82% |
| Total Not Requested | 650 | 18% |
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