| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. Kia Optima Invoice Comparison
Lowest Total Price: $28,840 Toyota Prius IV | ||
| Difference: $2,960 | ||
Lowest Total Invoice: $26,480 Toyota Prius IV | ||
| Difference: $3,070 | ||
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| Model Year | 2010 | 2012 |
| Model | Prius | Optima |
| Trim | IV | Hybrid |
| Body | 4dr Hatch | 4dr Sedan |
| Base Price | $23,800 | $25,700 |
| Base Invoice | $22,156 | $24,020 |
| Navigation Package | 2,480 | |
| Solar Roof Package | 1,800 | |
| Premium Technology Package | 5,350 | |
| Navigation Package | 2,124 | |
| Solar Roof Package | 1,440 | |
| Premium Technology Package | 4,780 | |
| Options (change) | 4,280 | 5,350 |
| Options (change) | 3,564 | 4,780 |
| Destination | 760 | 750 |
| Total Price | $28,840 | $31,800 |
| Total Invoice | $26,480 | $29,550 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota Prius IV | ||
| TrueDelta Adjusted Price Difference: $1,000 | ||
| TrueDelta Adjusted Invoice Difference: $1,249 | ||
| Model Year | 2010 | 2012 |
| Model | Prius | Optima |
| Trim | IV | Hybrid |
| Body | 4dr Hatch | 4dr Sedan |
| Engine | 98hp I4 H | 166hp I4 H |
| Transmission | CVT | T6 |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 51/48 MPG | 34/39 MPG |
| Audio (watts, speakers) | ?, 8 | 550, 12 |
| Tire (rear if not all the same) | 195/65-15 | 215/55-17 |
| Total Price | $28,840 | $31,800 |
| Adjustments for Features | 0 | -1,960 |
| Feature-Adjusted Total Price | $28,840 | $29,840 |
| Total Invoice | $26,480 | $29,550 |
| Adjustments for Features | 0 | -1,821 |
| Feature-Adjusted Total Invoice | $26,480 | $27,729 |
Features Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2010 | 2012 |
| Model | Prius | Optima |
| Trim | IV | Hybrid |
| Body | 4dr Hatch | 4dr Sedan |
| Transmission and Drivetrain | ||
| CVT | $1000 | |
| 6-speed manually-shiftable automatic | $1100 | |
| FWD | $0 | $0 |
| Accessories | ||
| Heated steering wheel | $100 | |
| Remote climate control | $25 | |
| Brakes, Airbags, and Other Safety | ||
| Knee airbag, driver | $75 | |
| Temporary spare tire | $150 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo cover | $75 | |
| Rear seat pass-through | $100 | |
| Climate Control | ||
| Dual-zone climate control | $125 | |
| Ionizing air filtration | $50 | |
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Water-repellent front-door glass | $15 | |
| Engine / Motor | ||
| Automatic start / stop | $150 | |
| Exterior | ||
| Body kit | $0 | |
| Panoramic sunroof | $1200 | |
| Solar panel | $300 | |
| Sunroof | $900 | |
| Infotainment | ||
| CD changer, in-dash | $325 | |
| CD player | $125 | |
| HD radio | $50 | |
| Telematics service, such as OnStar | $200 | |
| Traffic information | $25 | |
| USB port | $25 | |
| Voice control for nav and audio | $100 | |
| Instruments, Lights, and Mirrors | ||
| Automatic headlights | $125 | |
| Automatic-off headlights | $25 | |
| Compass | $0 | |
| Detailed driving style feedback | $100 | |
| Digital instruments | $0 | |
| Fog lights | $125 | |
| Interior ambient lighting | $150 | |
| Power-folding mirrors | $50 | |
| Speaker lights | $100 | |
| Tachometer | $75 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Floor mats | $75 | |
| Folding second row seats | $300 | |
| Heated second row seats | $200 | |
| Illuminated door sill trim plates | $200 | |
| Manual height adjuster, driver seat | $50 | |
| Memory system, driver seat | $200 | |
| Power fore-aft adjuster, driver seat | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power height adjuster, driver seat | $100 | |
| Power recliner, driver seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Power tilt adjuster, driver seat | $100 | |
| Suspension, Wheels, and Tires | ||
| Electronic systems calibration selector | $200 | |
| Total Value of Features | $3,990 | $5,950 |
| Value of Feature Adjustments | $0 | $1,960 |
| Value of Feature Adjustments | 0 | -1,821 |
Specifications Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2010 | 2012 |
| Model | Prius | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 106.3 in | 110.0 in |
| Length | 175.6 in | 190.7 in |
| Width | 68.7 in | 72.1 in |
| Height | 58.7 in | 57.3 in |
| Curb Weight | 3,042 lb. | 3,490 lb. |
| Fuel Capacity | 11.9 gal. | 18.5 gal. |
| Row 1 Headroom | 38.6 in | 40.0 in |
| Row 1 Shoulder Room | 54.9 in | 57.2 in |
| Row 1 Hip Room | 52.7 in | 54.7 in |
| Row 1 Legroom | 42.5 in | 45.5 in |
| Row 2 Headroom | 37.6 in | 37.6 in |
| Row 2 Shoulder Room | 53.1 in | 55.7 in |
| Row 2 Hip Room | 51.2 in | 54.5 in |
| Row 2 Legroom | 36.0 in | 34.7 in |
| Cargo Volume, Minimum | 21.6 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 39.6 ft3 | 15.4 ft3 |
Option Package Details
Toyota Prius IV
| Navigation Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Traffic information | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | No |
| Total Requested | 825 | 72% |
| Total Not Requested | 325 | 28% |
| Solar Roof Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Solar panel | 300 | No |
| Remote air conditioning | 25 | No |
| Total Requested | 900 | 73% |
| Total Not Requested | 325 | 27% |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | No |
| Heated steering wheel | 100 | No |
| Compass | 0 | No |
| 215/55HR17 tires | 400 | No |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Power fore-aft adjuster, driver seat | 100 | No |
| Power height adjuster, driver seat | 50 | No |
| Power tilt adjuster, driver seat | 100 | No |
| Power recliner, driver seat | 100 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 2175 | 34% |
| Total Not Requested | 4280 | 66% |
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