The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,800 Kia Optima Hybrid | ||
Difference: $1,044 | ||
Lowest Total Invoice: $29,410 Toyota Camry Hybrid | ||
Difference: $140 | ||
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Model Year | 2010 | 2012 |
Model | Camry | Optima |
Trim | Hybrid | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $26,150 | $25,700 |
Base Invoice | $23,796 | $24,020 |
Upgrade Package | 1,150 | |
Sunroof | 890 | |
Navigation system | 1,810 | |
Leather seating surfaces | 1,295 | |
Fog lights | 130 | |
Floor mats | 199 | |
Heated front seats | 470 | |
Premium Technology Package | 5,350 | |
Upgrade Package | 989 | |
Sunroof | 712 | |
Navigation system | 1,521 | |
Leather seating surfaces | 1,036 | |
Fog lights | 104 | |
Floor mats | 126 | |
Heated front seats | 376 | |
Premium Technology Package | 4,780 | |
Options (change) | 5,944 | 5,350 |
Options (change) | 4,864 | 4,780 |
Destination | 750 | 750 |
Total Price | $32,844 | $31,800 |
Total Invoice | $29,410 | $29,550 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Camry dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima Hybrid | ||
TrueDelta Adjusted Price Difference: $2,814 | ||
TrueDelta Adjusted Invoice Difference: $1,505 | ||
Model Year | 2010 | 2012 |
Model | Camry | Optima |
Trim | Hybrid | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Engine | 147hp I4 H | 166hp I4 H |
Transmission | CVT | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 33/34 MPG | 34/39 MPG |
Audio (watts, speakers) | 440, 8 | 550, 12 |
Tire (rear if not all the same) | 215/60-16 | 215/55-17 |
Total Price | $32,844 | $31,800 |
Adjustments for Features | 0 | -1,770 |
Feature-Adjusted Total Price | $32,844 | $30,030 |
Total Invoice | $29,410 | $29,550 |
Adjustments for Features | 0 | -1,645 |
Feature-Adjusted Total Invoice | $29,410 | $27,905 |
Model Year | 2010 | 2012 |
Model | Camry | Optima |
Trim | Hybrid | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
CVT | $1000 | |
6-speed manually-shiftable automatic | $1100 | |
FWD | $0 | $0 |
Accessories | ||
Heated steering wheel | $100 | |
Universal garage door opener | $100 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Knee airbag, driver | $75 | |
Temporary spare tire | $150 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Cargo mat | $40 | |
Cargo net | $40 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Ionizing air filtration | $50 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Body kit | $0 | |
Bodyside moldings | $75 | |
Bright-finished exhaust tip(s) | $25 | |
Panoramic sunroof | $1200 | |
Rear spoiler | $200 | |
Sunroof | $900 | |
Infotainment | ||
CD changer, in-dash | $325 | |
CD player | $125 | |
HD radio | $50 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Detailed driving style feedback | $100 | |
Interior ambient lighting | $150 | |
Large energy flow and fuel economy display | $25 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Tachometer | $75 | |
Turn signals on or near mirrors | $25 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Folding second row seats | $300 | |
Heated second row seats | $200 | |
Illuminated door sill trim plates | $200 | |
Leather door panel trim | $250 | |
Memory system, driver seat | $200 | |
Total Value of Features | $3,330 | $5,100 |
Value of Feature Adjustments | $0 | $1,770 |
Value of Feature Adjustments | 0 | -1,645 |
Model Year | 2010 | 2012 |
Model | Camry | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 109.3 in | 110.0 in |
Length | 189.2 in | 190.7 in |
Width | 71.7 in | 72.1 in |
Height | 57.9 in | 57.3 in |
Curb Weight | 3,680 lb. | 3,490 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 38.8 in | 40.0 in |
Row 1 Shoulder Room | 57.8 in | 57.2 in |
Row 1 Hip Room | 54.6 in | 54.7 in |
Row 1 Legroom | 41.7 in | 45.5 in |
Row 2 Headroom | 37.8 in | 37.6 in |
Row 2 Shoulder Room | 56.9 in | 55.7 in |
Row 2 Hip Room | 53.9 in | 54.5 in |
Row 2 Legroom | 38.3 in | 34.7 in |
Cargo Volume | 15.0 ft3 | 15.4 ft3 |
Upgrade Package | ||
Feature | Value | Requested? |
CD changer, in-dash | 200 | No |
Auto-dimming rearview mirror | 150 | Yes |
Alloy wheels | 350 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Compass | 0 | Yes |
JBL, 440W, 8 speakers | 350 | No |
Satellite radio | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
USB port | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 1000 | 65% |
Total Not Requested | 550 | 35% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, driver seat | 100 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
Total Requested | 2625 | 41% |
Total Not Requested | 3830 | 59% |