Toyota Land Cruiser Toyota Land Cruiser 2010 Kia Optima Kia Optima 2010

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Toyota Land Cruiser vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Land Cruiser vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,890

Kia Optima EX   
Difference: $41,880

Lowest Total Invoice: $23,215

Kia Optima EX   
Difference: $35,967

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010
ModelLand CruiserOptima
TrimBaseEX
Body4dr SUV4dr Sedan
Base Price $65,970 $20,995
Base Invoice $58,382 $19,620
Premium Package   2,200
2.7L V6   1,000
Premium Package   1,960
2.7L V6   940
Options (change) 0 3,200
Options (change) 0 2,900
Destination 800 695
Total Price $66,770 $24,890
Total Invoice $59,182 $23,215

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Land Cruiser dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Land Cruiser vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $32,400
TrueDelta Adjusted Invoice Difference: $27,564
Model Year20102010
ModelLand CruiserOptima
TrimBaseEX
Body4dr SUV4dr Sedan
Engine381hp V8194hp V6
TransmissionT6T5
DrivetrainAWD w/4LFWD
EPA Fuel Economy (city/highway)13/18 MPG20/28 MPG
Audio (watts, speakers)605, 14360, 7
Tire (rear if not all the same)285/60-18215/50-17
Total Price$66,770$24,890
Adjustments for Features-9,4800
Feature-Adjusted Total Price$57,290$24,890
Total Invoice$59,182$23,215
Adjustments for Features-8,4030
Feature-Adjusted Total Invoice$50,779$23,215

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Features Comparison: Toyota Land Cruiser vs. Kia Optima

Model Year20102010
ModelLand CruiserOptima
TrimBaseEX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed manually-shiftable automatic $1000
AWD w/low range$2200 
FWD $0
Accessories 
Power-adjustable pedals $125
Proximity key$250 
Sunshade, rear $125
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Crawl control$500 
Full-size spare tire$225 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Obstacle detection, rear$250 
Rear side airbags$300 
Rollover sensor$50 
Side curtain airbags $350
Side curtain airbags, three rows$500 
Temporary spare tire $150
Cargo Management 
Air-conditioned storage compartment$50 
Class III trailer hitch$250 
Liftglass or two-piece tailgate$150 
Roof rack$300 
Trailering equipment (7 wire)$150 
Climate Control 
Dual-zone climate control$125 
Interior air filter $0
Rear air vents with automatic controls$250 
Rear dual-zone climate control$125 
Rear HVAC unit$400 
Rear wiper$175 
Wiper de-icer$25 
Drivetrain 
Lockable center differential$150 
Exterior 
Bodyside moldings $75
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows$275 
Rear bumper protector$40 
Running boards$350 
Skid plates$150 
Tow hook(s), front$40 
Tow hook(s), rear$25 
Infotainment 
Aux input $50
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
Rear seat audio controls$25 
Surround sound$250 
Telematics service, such as OnStar$200 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Interior ambient lighting $150
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Door sill trim plates $100
Floor mats $75
Folding third row seats$600 
Leather seating surfaces, third-row seats$200 
Manual fore-aft adjuster, second row seats$75 
Manual lumbar adjuster, driver seat $50
Manual recliner, second row seats$75 
Memory system, driver seat$200 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat$100 
Power tilt adjuster, passenger seat$100 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Disconnectable stabilizer bars$350 
Total Value of Features$12,030$2,550
Value of Feature Adjustments$9,480$0
Value of Feature Adjustments-8,4030

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Specifications Comparison: Toyota Land Cruiser vs. Kia Optima

Model Year20102010
ModelLand CruiserOptima
Body4dr SUV4dr Sedan
Wheelbase112.2 in107.1 in
Length194.9 in189.0 in
Width77.6 in71.1 in
Height74.0 in58.3 in
Curb Weight5,690 lb.3,294 lb.
Fuel Capacity25.4 gal.16.4 gal.
Row 1 Headroom38.3 in39.8 in
Row 1 Shoulder Room61.0 in57.1 in
Row 1 Hip Room59.8 in54.5 in
Row 1 Legroom42.3 in43.7 in
Row 2 Headroom38.9 in38.0 in
Row 2 Shoulder Room61.1 in56.3 in
Row 2 Hip Room58.5 in54.7 in
Row 2 Legroom36.0 in37.8 in
Row 3 Headroom36.0 in0.0 in
Row 3 Shoulder Room62.3 in0.0 in
Row 3 Hip Room58.6 in0.0 in
Row 3 Legroom28.4 in0.0 in
Cargo Volume,
Minimum
16.1 ft315.0 ft3
Cargo Volume,
Behind R2
43.0 ft315.0 ft3
Cargo Volume,
Maximum
81.7 ft315.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested150060%
Total Not Requested100040%
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
FeatureValueRequested?
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
1000Yes
Bright-finished exhaust tip(s)25No
Total Requested100098%
Total Not Requested252%

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