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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,380

Kia Optima Hybrid EX   
Difference: $4,351

Lowest Total Invoice: $30,058

Kia Optima Hybrid EX   
Difference: $2,499

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072018
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Base Price $34,610 $30,990
Base Invoice $31,007 $28,752
Navigation system 2,000  
Extra Value Package 1,830  
Cargo net 49 50
Cargo mat 91 95
Floor mats 106  
Universal garage door opener   350
Navigation system 1,700  
Extra Value Package 1,647  
Cargo net 34 42
Cargo mat 58 78
Floor mats 66  
Universal garage door opener   291
Options (change) 4,076 495
Options (change) 3,505 411
Destination 645 895
Gas Tax -2,600 0
Total Price $36,731 $32,380
Total Invoice $32,557 $30,058

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $4,451
TrueDelta Adjusted Invoice Difference: $2,592
Model Year20072018
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Engine208hp V6 H154hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)33/28 MPG39/46 MPG
Audio (watts, speakers)?, 8630, 10
Tire (rear if not all the same)225/65-17215/55-17
Total Price$36,731$32,380
Adjustments for Features0-100
Feature-Adjusted Total Price$36,731$32,280
Total Invoice$32,557$30,058
Adjustments for Features0-93
Feature-Adjusted Total Invoice$32,557$29,965

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20072018
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Heated steering wheel $100
Proximity key $250
Proximity trunk or liftgate opener $125
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats $0
Knee airbag, driver $75
Rearview camera $200
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Roof rack$300 
Trailering equipment (4 wire)$125 
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper$175 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Body kit $0
Bodyside moldings$75 
Deep-tinted rear windows$275 
Laminated front side windows $200
Rear spoiler$200 
Sunroof$900 
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
CD changer, in-dash$325 
HD radio $50
Satellite radio $200
SMS text-to-speech reader $25
Surround sound $250
Traffic information $25
Voice control for external devices $0
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Approach detection $25
Compass $0
Detailed driving style feedback $100
Fog lights$125 
Tachometer $75
Turn signals on or near mirrors $25
Seats and Interior Trim 
Manual fore-aft adjuster, second row seats$75 
Manual height adjuster, passenger seat $50
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, passenger seat$100 
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat$100 
Total Value of Features$4,250$4,350
Value of Feature Adjustments$0$100
Value of Feature Adjustments0-93

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20072018
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase106.9 in110.4 in
Length184.6 in191.1 in
Width71.9 in73.2 in
Height67.9 in57.7 in
Curb Weight4,070 lb.3,486 lb.
Fuel Capacity19.1 gal.18.5 gal.
Row 1 Headroom40.0 in39.8 in
Row 1 Shoulder Room57.9 in58.1 in
Row 1 Hip Room55.1 in56.0 in
Row 1 Legroom40.7 in45.5 in
Row 2 Headroom39.8 in37.8 in
Row 2 Shoulder Room57.0 in56.4 in
Row 2 Hip Room54.9 in56.0 in
Row 2 Legroom36.4 in35.6 in
Row 3 Headroom32.3 in0.0 in
Row 3 Shoulder Room53.2 in0.0 in
Row 3 Hip Room39.8 in0.0 in
Row 3 Legroom30.2 in0.0 in
Cargo Volume,
Minimum		10.5 ft315.9 ft3
Cargo Volume,
Behind R2		39.7 ft315.9 ft3
Cargo Volume,
Maximum		80.6 ft315.9 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Toyota Highlander Hybrid Limited

Extra Value Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Sunroof900No
Total Requested110055%
Total Not Requested90045%

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%

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