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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,125

Kia Optima EX   
Difference: $7,836

Lowest Total Invoice: $23,175

Kia Optima EX   
Difference: $6,173

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072008
ModelHighlanderOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Base Price $30,810 $19,895
Base Invoice $27,421 $18,510
Extra Value Package 960  
Floor mats 106  
Heated front seats 440  
Stability control   650
Convenience Package   700
Appearance Package   700
Premium Package   1,300
Rear spoiler   200
2.7L V6   1,005
Extra Value Package 864  
Floor mats 66  
Heated front seats 352  
Stability control   580
Convenience Package   625
Appearance Package   625
Premium Package   1,160
Rear spoiler   160
2.7L V6   840
Options (change) 1,506 4,555
Options (change) 1,282 3,990
Destination 645 675
Total Price $32,961 $25,125
Total Invoice $29,348 $23,175

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $6,511
TrueDelta Adjusted Invoice Difference: $4,993
Model Year20072008
ModelHighlanderOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Engine215hp V6185hp V6
TransmissionA5T5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)19/25 MPG20/28 MPG
Audio (watts, speakers)?, 8360, 7
Tire (rear if not all the same)225/65-17215/50-17
Total Price$32,961$25,125
Adjustments for Features-1,3250
Feature-Adjusted Total Price$31,636$25,125
Total Invoice$29,348$23,175
Adjustments for Features-1,1800
Feature-Adjusted Total Invoice$28,168$23,175

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20072008
ModelHighlanderOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900 
5-speed manually-shiftable automatic $1000
FWD$0$0
Accessories 
Power-adjustable pedals $125
Sunshade, rear $125
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Rollover sensor$50 
Cargo Management 
Cargo cover$75 
Roof rack$300 
Climate Control 
Rear air vents with manual controls$150 
Rear heater$150 
Rear wiper$175 
Wiper de-icer$25 
Exterior 
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows$275 
Infotainment 
Aux input $50
Cassette player$50 
MP3-compatible player $50
Instruments, Lights, and Mirrors 
Compass$0 
Trip computer $150
Turn signals on or near mirrors $25
Seats and Interior Trim 
Aluminum trim $100
Folding third row seats$600 
Manual fore-aft adjuster, second row seats$75 
Manual lumbar adjuster, driver seat $50
Manual recliner, second row seats$75 
Manual recliner, third row seats$125 
Power lumbar adjuster, driver seat$100 
Total Value of Features$3,275$1,950
Value of Feature Adjustments$1,325$0
Value of Feature Adjustments-1,1800

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20072008
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase106.9 in107.1 in
Length184.6 in186.4 in
Width71.9 in71.1 in
Height67.9 in58.3 in
Curb Weight3,649 lb.3,287 lb.
Fuel Capacity19.1 gal.17.0 gal.
Row 1 Headroom40.0 in39.8 in
Row 1 Shoulder Room57.9 in57.1 in
Row 1 Hip Room55.1 in54.5 in
Row 1 Legroom40.7 in43.7 in
Row 2 Headroom39.8 in38.0 in
Row 2 Shoulder Room57.0 in56.3 in
Row 2 Hip Room54.9 in54.7 in
Row 2 Legroom36.4 in37.8 in
Row 3 Headroom32.3 in0.0 in
Row 3 Shoulder Room53.2 in0.0 in
Row 3 Hip Room39.8 in0.0 in
Row 3 Legroom30.2 in0.0 in
Cargo Volume,
Minimum		10.5 ft314.8 ft3
Cargo Volume,
Behind R2		39.7 ft314.8 ft3
Cargo Volume,
Maximum		80.6 ft314.8 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Toyota Highlander Limited

Extra Value Package
FeatureValueRequested?
Leather seating surfaces900Yes
Sunroof900Yes
CD changer, in-dash200Yes
Total Requested2000100%
Total Not Requested00%

Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50Yes
Total Requested950100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110073%
Total Not Requested40027%
2.7L V6
DOHC-4v
185 hp@6000
183 lb-ft@4000
FeatureValueRequested?
2.7L V6
DOHC-4v
185 hp@6000
183 lb-ft@4000		1000Yes
Bright-finished exhaust tip(s)25No
Total Requested100098%
Total Not Requested252%

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