Toyota Highlander Toyota Highlander 2011 Kia Optima Kia Optima 2008

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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,125

Kia Optima EX   
Difference: $10,049

Lowest Total Invoice: $23,175

Kia Optima EX   
Difference: $8,865

Calculate Payments

  Down Payment Interest Rate Term
Model Year201120112008
ModelHighlanderHighlanderOptima
TrimSELimitedEX
Body4dr SUV4dr SUV4dr Sedan
Base Price $32,695 $35,595 $19,895
Base Invoice $29,851 $32,498 $18,510
3.5L V6 1,155    
Bodyside moldings 199 199  
Floor mats 315 315  
Stability control     650
Convenience Package     700
Appearance Package     700
Premium Package     1,300
Rear spoiler     200
2.7L V6     1,005
3.5L V6 1,054    
Bodyside moldings 125 125  
Floor mats 200 200  
Stability control     580
Convenience Package     625
Appearance Package     625
Premium Package     1,160
Rear spoiler     160
2.7L V6     840
Options (change) 1,669 514 4,555
Options (change) 1,379 325 3,990
Destination 810 810 675
Total Price $35,174 $36,919 $25,125
Total Invoice $32,040 $33,633 $23,175

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $7,169
TrueDelta Adjusted Invoice Difference: $6,242
Model Year201120112008
ModelHighlanderHighlanderOptima
TrimSELimitedEX
Body4dr SUV4dr SUV4dr Sedan
Engine270hp V6270hp V6185hp V6
TransmissionT5T5T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)18/24 MPG18/24 MPG20/28 MPG
Audio (watts, speakers)?, 6?, 6360, 7
Tire (rear if not all the same)245/65-17245/55-19215/50-17
Total Price$35,174$36,919$25,125
Adjustments for Features-2,880-3,9550
Feature-Adjusted Total Price$32,294$32,964$25,125
Cost Above Minimum$0$670$0
Total Invoice$32,040$33,633$23,175
Adjustments for Features-2,623-3,6030
Feature-Adjusted Total Invoice$29,417$30,030$23,175
Cost Above Minimum$0$613$0

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year201120112008
ModelHighlanderHighlanderOptima
TrimSELimitedEX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000$1000
FWD$0$0$0
Accessories 
Power liftgate$350$350 
Power-adjustable pedals  $125
Proximity key $250 
Sunshade, rear  $125
Brakes, Airbags, and Other Safety 
Full-size spare tire$225$225 
Knee airbag, driver$75$75 
Rearview camera$200$200 
Rollover sensor$50$50 
Side curtain airbags  $350
Side curtain airbags, three rows$500$500 
Temporary spare tire  $150
Cargo Management 
Cargo cover$75$75 
Cargo mat$40$40 
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Removable second-row console$200$200 
Roof rails$250$250 
Climate Control 
Automatic climate control, front $200$200
Dual-zone climate control $125 
Rear air vents with automatic controls $250 
Rear air vents with manual controls$150  
Rear HVAC unit$400$400 
Rear wiper$175$175 
Wiper de-icer$25$25 
Exterior 
Bright-finished exhaust tip(s)  $25
Deep-tinted rear windows$275$275 
Rear bumper protector$40$40 
Infotainment 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD changer, in-dash  $325
CD player$125$125 
Satellite radio$200$200 
USB port$25$25 
Instruments, Lights, and Mirrors 
Compass$0$0 
Conversation mirror$25$25 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Aluminum trim  $100
Door sill trim plates $100$100
Folding third row seats$600$600 
Manual fore-aft adjuster, second row seats$75$75 
Manual lumbar adjuster, driver seat  $50
Manual recliner, second row seats$75$75 
Power fore-aft adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100$100 
Power recliner, passenger seat $100$100
Power thigh support length adjuster, driver seat $100 
Stowable center seat, second row$150$150 
Total Value of Features$5,680$6,755$2,800
Value of Feature Adjustments$2,880$3,955$0
Value of Feature Adjustments-2,623-3,6030

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Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20112008
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in107.1 in
Length188.4 in186.4 in
Width75.2 in71.1 in
Height68.1 in58.3 in
Curb Weight4,045 lb.3,287 lb.
Fuel Capacity19.2 gal.17.0 gal.
Row 1 Headroom40.6 in39.8 in
Row 1 Shoulder Room59.7 in57.1 in
Row 1 Hip Room56.7 in54.5 in
Row 1 Legroom43.2 in43.7 in
Row 2 Headroom40.1 in38.0 in
Row 2 Shoulder Room59.5 in56.3 in
Row 2 Hip Room56.5 in54.7 in
Row 2 Legroom38.3 in37.8 in
Row 3 Headroom36.3 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room42.3 in0.0 in
Row 3 Legroom29.2 in0.0 in
Cargo Volume,
Minimum
10.3 ft314.8 ft3
Cargo Volume,
Behind R2
42.3 ft314.8 ft3
Cargo Volume,
Maximum
95.4 ft314.8 ft3

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Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50Yes
Total Requested950100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested95063%
Total Not Requested55037%
2.7L V6
DOHC-4v
185 hp@6000
183 lb-ft@4000
FeatureValueRequested?
2.7L V6
DOHC-4v
185 hp@6000
183 lb-ft@4000
1000Yes
Bright-finished exhaust tip(s)25No
Total Requested100098%
Total Not Requested252%

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