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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $10,126

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $8,018

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072009
ModelHighlanderOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Base Price $30,810 $20,690
Base Invoice $27,421 $19,255
Extra Value Package 960  
Floor mats 106  
Navigation system 2,000 1,200
Heated front seats 440  
Premium Package   1,300
Convenience Package   970
Extra Value Package 864  
Floor mats 66  
Navigation system 1,700 1,075
Heated front seats 352  
Premium Package   1,160
Convenience Package   865
Options (change) 3,506 3,470
Options (change) 2,982 3,100
Destination 645 675
Total Price $34,961 $24,835
Total Invoice $31,048 $23,030

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $8,476
TrueDelta Adjusted Invoice Difference: $6,553
Model Year20072009
ModelHighlanderOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Engine215hp V6175hp I4
TransmissionA5T5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)19/25 MPG22/32 MPG
Audio (watts, speakers)?, 8360, 7
Tire (rear if not all the same)225/65-17215/50-17
Total Price$34,961$24,835
Adjustments for Features-1,6500
Feature-Adjusted Total Price$33,311$24,835
Total Invoice$31,048$23,030
Adjustments for Features-1,4650
Feature-Adjusted Total Invoice$29,583$23,030

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20072009
ModelHighlanderOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900 
5-speed manually-shiftable automatic $1000
FWD$0$0
Accessories 
Power-adjustable pedals $125
Sunshade, rear $125
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Rollover sensor$50 
Cargo Management 
Cargo cover$75 
Roof rack$300 
Climate Control 
Rear air vents with manual controls$150 
Rear heater$150 
Rear wiper$175 
Wiper de-icer$25 
Exterior 
Deep-tinted rear windows$275 
Rear spoiler$200 
Infotainment 
Aux input $50
Cassette player$50 
CD changer, in-dash$325 
CD player $125
MP3-compatible player $50
Satellite radio $200
Instruments, Lights, and Mirrors 
Compass $0
Trip computer $150
Turn signals on or near mirrors $25
Seats and Interior Trim 
Folding third row seats$600 
Manual fore-aft adjuster, second row seats$75 
Manual lumbar adjuster, driver seat $50
Manual recliner, second row seats$75 
Manual recliner, third row seats$125 
Power lumbar adjuster, driver seat$100 
Total Value of Features$3,800$2,150
Value of Feature Adjustments$1,650$0
Value of Feature Adjustments-1,4650

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20072009
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase106.9 in107.1 in
Length184.6 in189.0 in
Width71.9 in71.1 in
Height67.9 in58.3 in
Curb Weight3,649 lb.3,197 lb.
Fuel Capacity19.1 gal.16.4 gal.
Row 1 Headroom40.0 in39.8 in
Row 1 Shoulder Room57.9 in57.1 in
Row 1 Hip Room55.1 in54.5 in
Row 1 Legroom40.7 in43.7 in
Row 2 Headroom39.8 in38.0 in
Row 2 Shoulder Room57.0 in56.3 in
Row 2 Hip Room54.9 in54.7 in
Row 2 Legroom36.4 in37.8 in
Row 3 Headroom32.3 in0.0 in
Row 3 Shoulder Room53.2 in0.0 in
Row 3 Hip Room39.8 in0.0 in
Row 3 Legroom30.2 in0.0 in
Cargo Volume,
Minimum		10.5 ft315.0 ft3
Cargo Volume,
Behind R2		39.7 ft315.0 ft3
Cargo Volume,
Maximum		80.6 ft315.0 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Toyota Highlander Limited

Extra Value Package
FeatureValueRequested?
Leather seating surfaces900Yes
Sunroof900Yes
CD changer, in-dash200No
Total Requested180090%
Total Not Requested20010%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40038%
Total Not Requested65062%

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