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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,045

Kia Optima Hybrid EX   
Difference: $14,279

Lowest Total Invoice: $32,557

Kia Optima Hybrid EX   
Difference: $12,553

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182014
ModelHighlanderOptima
TrimHybrid Limited PlatinumHybrid EX
Body4dr SUV4dr Sedan
Base Price $48,280 $31,995
Base Invoice $44,080 $29,670
Cargo net 49 50
Technology Package   700
Panoramic sunroof   1,500
Cargo net 35 42
Technology Package   650
Panoramic sunroof   1,395
Options (change) 49 2,250
Options (change) 35 2,087
Destination 995 800
Total Price $49,324 $35,045
Total Invoice $45,110 $32,557

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $7,154
TrueDelta Adjusted Invoice Difference: $6,037
Model Year20182014
ModelHighlanderOptima
TrimHybrid Limited PlatinumHybrid EX
Body4dr SUV4dr Sedan
Engine257hp V6 H159hp I4 H
TransmissionCVTT6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)30/28 MPG36/40 MPG
Audio (watts, speakers)825, 12550, 12
Tire (rear if not all the same)245/55-19215/55-17
Total Price$49,324$35,045
Adjustments for Features-7,1250
Feature-Adjusted Total Price$42,199$35,045
Total Invoice$45,110$32,557
Adjustments for Features-6,5160
Feature-Adjusted Total Invoice$38,594$32,557

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20182014
ModelHighlanderOptima
TrimHybrid Limited PlatinumHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
AC power outlet$100 
Adaptive cruise control$600 
Cruise control $150
Power liftgate$350 
Sunshades, second row$125 
Brakes, Airbags, and Other Safety 
911 assist $25
Around view cameras$500 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Obstacle detection, front$150 
Pedestrian detection$50 
Perimeter scan$25 
Radar- or camera-based collision preparation system$0 
Rearview camera $200
Rollover sensor$50 
Seat cushion airbag, passenger$75 
Side curtain airbags $350
Side curtain airbags, three rows$500 
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Liftglass or two-piece tailgate$150 
Rear seat pass-through $100
Roof rails$250 
Climate Control 
Ionizing air filtration $50
Rain-sensing wipers$175 
Rear air vents $100
Rear air vents with automatic controls$250 
Rear HVAC unit$400 
Rear wiper$175 
Variable intermittent wipers $75
Wiper de-icer$25 
Exterior 
Body kit $0
Bodyside cladding$350 
Deep-tinted rear windows$275 
Laminated front side windows $200
Wheel-lip moldings$75 
Infotainment 
DVD-compatible player$0 
Intercom$25 
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Compass $0
Conversation mirror$25 
Detailed driving style feedback $100
Power-folding mirrors $50
Speaker lights $100
Tachometer $75
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates$100 
Foldaway tray table, second row$75 
Folding second row seats$300 
Folding third row seats$600 
Illuminated door sill trim plates $200
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Manual recliner, third row seats$125 
Power thigh support length adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Chrome-clad alloy wheels$600 
Total Value of Features$11,175$4,050
Value of Feature Adjustments$7,125$0
Value of Feature Adjustments-6,5160

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20182014
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.0 in
Length192.5 in190.7 in
Width75.8 in72.1 in
Height68.1 in57.9 in
Curb Weight4,825 lb.3,510 lb.
Fuel Capacity19.2 gal.18.5 gal.
Row 1 Headroom40.7 in40.0 in
Row 1 Shoulder Room59.3 in57.3 in
Row 1 Hip Room57.2 in54.7 in
Row 1 Legroom44.2 in45.5 in
Row 2 Headroom39.9 in37.6 in
Row 2 Shoulder Room59.6 in55.7 in
Row 2 Hip Room57.1 in54.5 in
Row 2 Legroom38.4 in34.7 in
Row 3 Headroom35.9 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room45.6 in0.0 in
Row 3 Legroom27.7 in0.0 in
Cargo Volume,
Minimum		13.8 ft315.4 ft3
Cargo Volume,
Behind R2		42.3 ft315.4 ft3
Cargo Volume,
Maximum		83.7 ft315.4 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested550100%
Total Not Requested00%

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