Toyota Prius c Toyota Prius c 2018 Kia Optima Kia Optima 2016

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Toyota Prius c vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius c vs. Kia Optima Invoice Comparison

Lowest Total Price: $26,433

Toyota Prius c Four   
Difference: $8,992

Lowest Total Invoice: $24,547

Toyota Prius c Four   
Difference: $8,371

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182016
ModelPrius cOptima
TrimFourHybrid EX
Body4dr Hatch4dr Sedan
Base Price $24,965 $32,195
Base Invoice $23,239 $29,856
Auto-dimming rearview mirror 349  
Floor mats 224  
Technology Package   2,380
Auto-dimming rearview mirror 274  
Floor mats 139  
Technology Package   2,212
Options (change) 573 2,380
Options (change) 413 2,212
Destination 895 850
Total Price $26,433 $35,425
Total Invoice $24,547 $32,918

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius c vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius c Four
TrueDelta Adjusted Price Difference: $6,927
TrueDelta Adjusted Invoice Difference: $6,452
Model Year20182016
ModelPrius cOptima
TrimFourHybrid EX
Body4dr Hatch4dr Sedan
Engine73hp I4 H159hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)48/43 MPG36/40 MPG
Audio (watts, speakers)?, 6550, 12
Tire (rear if not all the same)175/65-15215/55-17
Total Price$26,433$35,425
Adjustments for Features0-2,065
Feature-Adjusted Total Price$26,433$33,360
Total Invoice$24,547$32,918
Adjustments for Features0-1,919
Feature-Adjusted Total Invoice$24,547$30,999

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Features Comparison: Toyota Prius c vs. Kia Optima

Model Year20182016
ModelPrius cOptima
TrimFourHybrid EX
Body4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Heated steering wheel $100
Semi-automated parking system$500 
Brakes, Airbags, and Other Safety 
4-wheel disc brakes $150
911 assist $25
Automatic braking, high-speed or partial$200 
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure warning$200 
Obstacle detection, front$150 
Radar- or camera-based collision preparation system$0 
Rollover sensor $50
Seat cushion airbag, driver$75 
Seat cushion airbag, passenger$75 
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Cargo mat$40 
Overhead sunglass holder $25
Rear seat pass-through $100
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper$175 
Exterior 
Body kit $0
Laminated front side windows $200
Panoramic sunroof $1200
Sunroof$900 
Wheel-lip moldings$75 
Infotainment 
DVD-compatible player$0 
Siri Eyes Free support$0 
Surround sound $250
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Automatic headlights $125
Digital instruments$0 
Illuminated visor mirror, driver $50
Illuminated visor mirror, passenger $50
Interior ambient lighting $150
LED headlights, single projector or low beam only$750 
Power-folding mirrors $50
Tachometer $75
Visor mirror, driver$10 
Visor mirror, passenger$10 
Xenon HID headlights $500
Seats and Interior Trim 
Center armrest(s), second row $50
Cooled or ventilated front seats $300
Folding second row seats$300 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual height adjuster, driver seat$50 
Memory system, driver seat $200
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power height adjuster, driver seat $100
Power lumbar adjuster, driver seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$5,435$7,500
Value of Feature Adjustments$0$2,065
Value of Feature Adjustments0-1,919

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Specifications Comparison: Toyota Prius c vs. Kia Optima

Model Year20182016
ModelPrius cOptima
Body4dr Hatch4dr Sedan
Wheelbase100.4 in110.4 in
Length162.4 in191.1 in
Width68.6 in73.2 in
Height59.6 in57.7 in
Curb Weight2,530 lb.3,496 lb.
Fuel Capacity9.5 gal.18.5 gal.
Row 1 Headroom38.6 in39.8 in
Row 1 Shoulder Room52.3 in58.1 in
Row 1 Hip Room51.0 in56.0 in
Row 1 Legroom41.7 in45.5 in
Row 2 Headroom37.0 in37.8 in
Row 2 Shoulder Room51.7 in56.4 in
Row 2 Hip Room50.8 in56.0 in
Row 2 Legroom35.0 in35.6 in
Cargo Volume,
Minimum
17.1 ft315.9 ft3
Cargo Volume,
Maximum
0.0 ft315.9 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested25014%
Total Not Requested150086%

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