Toyota Prius c Toyota Prius c 2016 Kia Optima Kia Optima 2018

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Toyota Prius c vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius c vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,160

Toyota Prius c Three   
Difference: $12,725

Lowest Total Invoice: $22,487

Toyota Prius c Three   
Difference: $11,778

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620162018
ModelPrius cPrius cOptima
TrimThreeFourHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Base Price $21,785 $24,495 $30,990
Base Invoice $20,280 $22,802 $28,752
Toyota Safety Sense 300 300  
Alloy wheels 390    
Sunroof 850    
195/50VR16   300  
Technology Package     5,000
Toyota Safety Sense 267 267  
Alloy wheels 348    
Sunroof 757    
195/50VR16   267  
Technology Package     4,618
Options (change) 1,540 600 5,000
Options (change) 1,372 534 4,618
Destination 835 835 895
Total Price $24,160 $25,930 $36,885
Total Invoice $22,487 $24,171 $34,265

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius c dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius c vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $6,220
TrueDelta Adjusted Invoice Difference: $5,735
Model Year201620162018
ModelPrius cPrius cOptima
TrimThreeFourHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Engine73hp I4 H73hp I4 H154hp I4 H
TransmissionCVTCVTT6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)53/46 MPG53/46 MPG39/46 MPG
Audio (watts, speakers)?, 6?, 6630, 10
Tire (rear if not all the same)175/65-15195/50-16215/55-17
Total Price$24,160$25,930$36,885
Adjustments for Features0-550-6,505
Feature-Adjusted Total Price$24,160$25,380$30,380
Cost Above Minimum$0$1,220$0
Total Invoice$22,487$24,171$34,265
Adjustments for Features0-513-6,043
Feature-Adjusted Total Invoice$22,487$23,658$28,222
Cost Above Minimum$0$1,171$0

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Features Comparison: Toyota Prius c vs. Kia Optima

Model Year201620162018
ModelPrius cPrius cOptima
TrimThreeFourHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000 
6-speed manually-shiftable automatic  $1100
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Heated steering wheel  $100
Proximity trunk or liftgate opener  $125
Sunshades, second row  $125
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
911 assist  $25
Automatic braking, low-speed  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Obstacle detection, rear  $250
Radar- or camera-based collision preparation system$0$0 
Rearview camera $200$200
Rollover sensor  $50
Seat cushion airbag, driver$75$75 
Seat cushion airbag, passenger$75$75 
Temporary spare tire$150$150 
Vehicle health reports  $0
Cargo Management 
Cargo cover$75$75 
Overhead sunglass holder  $25
Climate Control 
Dual-zone climate control  $125
Rear air vents  $100
Rear wiper$175$175 
Exterior 
Active grille shutters  $0
Body kit  $0
Laminated front side windows  $200
Panoramic sunroof  $1200
Rear spoiler$200$200 
Sunroof$900$900 
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
CD player$125$125 
DVD-compatible player$0$0 
MP3-compatible player$50$50 
Siri Eyes Free support$0$0 
Surround sound  $250
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Approach detection  $25
Auto-dimming rearview mirror  $150
Automatic headlights  $125
Digital instruments$0$0 
Fog lights $125 
Heated mirrors $25$25
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Interior ambient lighting  $150
LED headlights  $1000
LED headlights, single projector or low beam only$750$750 
Steering-linked headlights  $150
Tachometer  $75
Visor mirror, driver$10$10 
Visor mirror, passenger$10$10 
Seats and Interior Trim 
Center armrest(s), second row  $50
Cooled or ventilated front seats  $300
Floor mats  $75
Heated front seats $200$200
Heated second row seats  $200
Leather seating surfaces  $900
Leather-wrapped steering wheel  $150
Manual height adjuster, driver seat$50$50 
Memory system, driver seat  $200
Power 4-way lumbar adjuster, driver seat  $150
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power lumbar adjuster, passenger seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Synthetic leather seating surfaces $0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$4,020$4,570$10,525
Value of Feature Adjustments$0$550$6,505
Value of Feature Adjustments0-513-6,043

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Specifications Comparison: Toyota Prius c vs. Kia Optima

Model Year20162018
ModelPrius cOptima
Body4dr Hatch4dr Sedan
Wheelbase100.4 in110.4 in
Length157.3 in191.1 in
Width66.7 in73.2 in
Height57.3 in57.7 in
Curb Weight2,496 lb.3,486 lb.
Fuel Capacity9.5 gal.18.5 gal.
Row 1 Headroom38.6 in39.8 in
Row 1 Shoulder Room52.3 in58.1 in
Row 1 Hip Room51.0 in56.0 in
Row 1 Legroom41.7 in45.5 in
Row 2 Headroom37.0 in37.8 in
Row 2 Shoulder Room51.7 in56.4 in
Row 2 Hip Room50.8 in56.0 in
Row 2 Legroom35.0 in35.6 in
Cargo Volume,
Minimum
17.1 ft315.9 ft3
Cargo Volume,
Maximum
0.0 ft315.9 ft3

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Option Package Details
Toyota Prius c Three

Toyota Safety Sense
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested800100%
Total Not Requested00%

Option Package Details
Toyota Prius c Four

Toyota Safety Sense
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested800100%
Total Not Requested00%

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Heated second row seats200No
Steering-linked headlights150No
Sunshades, second row125No
Obstacle detection, rear250No
Auto-dimming headlights200Yes
Blind spot warning system200No
LED headlights1000No
Cross-traffic warning, rear100No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested80013%
Total Not Requested517587%

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