Toyota Avalon Toyota Avalon 2018 Mercury Grand Marquis Mercury Grand Marquis 2006

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Toyota Avalon vs. Mercury Grand Marquis Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Avalon vs. Mercury Grand Marquis Invoice Comparison

Lowest Total Price: $33,545

Mercury Grand Marquis LS Premium   
Difference: $9,087

Lowest Total Invoice: $30,759

Mercury Grand Marquis LS Premium   
Difference: $7,570

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820062006
ModelAvalonAvalonGrand MarquisGrand Marquis
TrimLimitedHybrid LimitedLS PremiumLS Ultimate
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $41,300 $42,800 $30,065 $31,135
Base Invoice $37,171 $38,520 $27,629 $28,591
Floor mats 228 228    
Bodyside moldings 209 209    
Leather seating surfaces     0 0
Heated front seats     295 295
Front side airbags     395 395
Laminated front side windows     295 295
Sunroof     1,025 1,025
Polished alloy wheels     695 695
Floor mats 138 138    
Bodyside moldings 125 125    
Leather seating surfaces     0 0
Heated front seats     257 257
Front side airbags     344 344
Laminated front side windows     257 257
Sunroof     892 892
Polished alloy wheels     605 605
Options (change) 437 437 2,705 2,705
Options (change) 263 263 2,355 2,355
Destination 895 895 775 775
Total Price $42,632 $44,132 $33,545 $34,615
Total Invoice $38,329 $39,678 $30,759 $31,721

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Avalon dealer quotes or Mercury Grand Marquis dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Avalon vs. Mercury Grand Marquis

Lowest Adjusted Price and Invoice: Toyota Avalon Limited
TrueDelta Adjusted Price Difference: $78
TrueDelta Adjusted Invoice Difference: $670
Model Year2018201820062006
ModelAvalonAvalonGrand MarquisGrand Marquis
TrimLimitedHybrid LimitedLS PremiumLS Ultimate
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine268hp V6156hp I4 H224hp V8224hp V8
TransmissionT6CVTA4A4
DrivetrainFWDFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)785, 11785, 11?, 4?, 4
Tire (rear if not all the same)225/45-18215/55-17225/60-16225/60-16
Total Price$42,632$44,132$33,545$34,615
Adjustments for Features-9,165-9,0900-525
Feature-Adjusted Total Price$33,467$35,042$33,545$34,090
Cost Above Minimum$0$1,575$0$545
Total Invoice$38,329$39,678$30,759$31,721
Adjustments for Features-8,240-8,1730-481
Feature-Adjusted Total Invoice$30,089$31,505$30,759$31,240
Cost Above Minimum$0$1,416$0$481

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Features Comparison: Toyota Avalon vs. Mercury Grand Marquis

Model Year2018201820062006
ModelAvalonAvalonGrand MarquisGrand Marquis
TrimLimitedHybrid LimitedLS PremiumLS Ultimate
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100   
CVT $1000  
4-speed automatic  $800$800
FWD$0$0  
RWD  $0$0
Accessories 
Adaptive cruise control$600$600  
Cruise control  $150$150
Keyless entry keypad  $50$50
Power-adjustable pedals  $125$125
Proximity key$250$250  
Sunshade, rear, power$225$225  
Tilt steering wheel, manual  $150$150
Tilt/telescoping steering wheel, manual$250$250  
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200$200  
Automatic braking, low-speed$200$200  
Blind spot warning system$200$200  
Cross-traffic warning, rear$100$100  
Forward collision warning$200$200  
Knee airbag, driver$75$75  
Knee airbag, passenger$75$75  
Lane departure prevention, steering-based$200$200  
Lane departure warning$200$200  
Pedestrian detection$50$50  
Radar- or camera-based collision preparation system$0$0  
Rear side airbags$300$300  
Rearview camera$200$200  
Rollover sensor$50$50  
Side curtain airbags$350$350  
Stability control$400$400  
Tire-pressure monitor$75$75  
Cargo Management 
Cargo mat$40$40  
Console with shifter$150$150  
Rear seat pass-through$100$100  
Climate Control 
Dual-zone climate control$125$125  
Rain-sensing wipers$175$175  
Rear air vents with automatic controls$250$250  
Variable intermittent wipers  $75$75
Engine / Motor 
Automatic start / stop $150  
Exterior 
Bright-finished exhaust tip(s)$25   
Infotainment 
App support$0$0  
Audio controls on steering wheel$125$125 $125
Aux input$50$50  
Bluetooth audio streaming$25$25  
Bluetooth cell phone link$100$100  
Cassette player   $50
DVD-compatible player$0$0  
HD radio$50$50  
MP3-compatible player$50$50  
Navigation system$600$600  
Satellite radio$200$200  
Siri Eyes Free support$0$0  
SMS text-to-speech reader$25$25  
Surround sound$250$250  
Telematics service, such as OnStar$200$200  
Traffic + travel information$25$25  
Voice control for external devices$0$0  
Voice control for nav and audio$100$100  
Wireless charging station$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75  
Auto-dimming headlights$200$200  
Auto-dimming passenger-side mirror$75$75  
Cornering lights  $50$50
Digital instruments   $0
Fog lights  $125$125
Tachometer$75$75  
Turn signals on or near mirrors$25$25  
Xenon HID headlights$500$500  
Seats and Interior Trim 
Cooled or ventilated front seats$300$300  
Folding second row seats$300$300  
Heated second row seats$200$200  
Memory system, driver seat$200$200  
Power 4-way lumbar adjuster, driver seat$150$150  
Power lumbar adjuster, driver seat  $100$100
Power thigh support length adjuster, driver seat$100$100  
Suspension, Wheels, and Tires 
Chrome-coated alloy wheels$600$600  
Electronic systems calibration selector$200$200  
Polished alloy wheels  $350$350
Rear air springs, auto-leveling   $350
Whitewall tires  $0$0
Transmission 
Steering-wheel-mounted transmission controls$100   
Total Value of Features$11,140$11,065$1,975$2,500
Value of Feature Adjustments$9,165$9,090$0$525
Value of Feature Adjustments-8,240-8,1730-481

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Specifications Comparison: Toyota Avalon vs. Mercury Grand Marquis

Model Year20182006
ModelAvalonGrand Marquis
Body4dr Sedan4dr Sedan
Wheelbase111.0 in114.6 in
Length195.3 in212.0 in
Width72.2 in78.3 in
Height57.5 in58.3 in
Curb Weight3,462 lb.4,136 lb.
Fuel Capacity17.0 gal.19.0 gal.
Row 1 Headroom38.5 in39.5 in
Row 1 Shoulder Room58.2 in60.6 in
Row 1 Hip Room55.1 in57.4 in
Row 1 Legroom42.1 in41.6 in
Row 2 Headroom37.9 in37.8 in
Row 2 Shoulder Room57.0 in60.0 in
Row 2 Hip Room54.6 in56.1 in
Row 2 Legroom39.2 in38.0 in
Cargo Volume16.0 ft320.6 ft3

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