Toyota Prius v Toyota Prius v 2015 Kia Optima Kia Optima 2012

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Toyota Prius v vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,800

Kia Optima Hybrid   
Difference: $3,520

Lowest Total Invoice: $29,550

Kia Optima Hybrid   
Difference: $3,201

Calculate Payments

  Down Payment Interest Rate Term
Model Year20152012
ModelPrius vOptima
TrimFiveHybrid
Body4dr Wagon4dr Sedan
Base Price $30,935 $25,700
Base Invoice $28,798 $24,020
Advanced Technology Package 3,335  
Floor mats 225  
Premium Technology Package   5,350
Advanced Technology Package 2,988  
Floor mats 140  
Premium Technology Package   4,780
Options (change) 3,560 5,350
Options (change) 3,128 4,780
Destination 825 750
Total Price $35,320 $31,800
Total Invoice $32,751 $29,550

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius v vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $3,905
TrueDelta Adjusted Invoice Difference: $3,559
Model Year20152012
ModelPrius vOptima
TrimFiveHybrid
Body4dr Wagon4dr Sedan
Engine98hp I4 H166hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)44/40 MPG34/39 MPG
Audio (watts, speakers)120, 8550, 12
Tire (rear if not all the same)215/50-17215/55-17
Total Price$35,320$31,800
Adjustments for Features0-385
Feature-Adjusted Total Price$35,320$31,415
Total Invoice$32,751$29,550
Adjustments for Features0-358
Feature-Adjusted Total Invoice$32,751$29,192

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Features Comparison: Toyota Prius v vs. Kia Optima

Model Year20152012
ModelPrius vOptima
TrimFiveHybrid
Body4dr Wagon4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Adaptive cruise control$600 
Cruise control $150
Heated steering wheel $100
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75 
Lane departure warning$200 
Radar- or camera-based collision preparation system$0 
Temporary spare tire$150 
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Cargo mat$40 
Console with shifter $150
Console without shifter$150 
Rear seat pass-through $100
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper$175 
Exterior 
Body kit $0
Infotainment 
App support$0 
DVD-compatible player$0 
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Compass $0
Detailed driving style feedback $100
Digital instruments$0 
Interior ambient lighting $150
Large energy flow and fuel economy display $25
LED headlights$1000 
Power-folding mirrors $50
Speaker lights $100
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Folding second row seats$300 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power fore-aft adjuster, passenger seat $100
Power recliner, passenger seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$4,665$5,050
Value of Feature Adjustments$0$385
Value of Feature Adjustments0-358

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Specifications Comparison: Toyota Prius v vs. Kia Optima

Model Year20152012
ModelPrius vOptima
Body4dr Wagon4dr Sedan
Wheelbase109.4 in110.0 in
Length181.7 in190.7 in
Width69.9 in72.1 in
Height62.0 in57.3 in
Curb Weight3,274 lb.3,490 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom39.6 in40.0 in
Row 1 Shoulder Room55.9 in57.2 in
Row 1 Hip Room53.5 in54.7 in
Row 1 Legroom41.3 in45.5 in
Row 2 Headroom38.6 in37.6 in
Row 2 Shoulder Room55.2 in55.7 in
Row 2 Hip Room53.5 in54.5 in
Row 2 Legroom35.9 in34.7 in
Cargo Volume,
Minimum
34.3 ft315.4 ft3
Cargo Volume,
Maximum
67.3 ft315.4 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200Yes
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested120046%
Total Not Requested140054%

Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500Yes
Heated steering wheel100No
Compass0No
215/55HR17 tires400No
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200Yes
Power-folding mirrors50No
HD radio50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested337552%
Total Not Requested308048%

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