Toyota Prius Toyota Prius 2010 Audi A4 / S4 Audi A4 / S4 2013

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Toyota Prius vs. Audi A4 / S4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Audi A4 / S4 Invoice Comparison

Lowest Total Price: $31,310

Toyota Prius V   
Difference: $10,360

Lowest Total Invoice: $29,013

Toyota Prius V   
Difference: $9,806

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020132013
ModelPriusA4 / S4A4 / S4
TrimVA4 2.0TS4 3.0T
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $28,070 $32,500 $47,600
Base Invoice $26,129 $30,227 $44,268
Navigation Package 2,480 3,050 3,050
Premium Plus Package   4,200  
Proximity key   550 550
Metallic paint (extra cost)   475 475
Navigation Package 2,124 2,837 2,837
Premium Plus Package   3,906  
Proximity key   511 511
Metallic paint (extra cost)   443 443
Options (change) 2,480 8,275 4,075
Options (change) 2,124 7,697 3,791
Destination 760 895 895
Total Price $31,310 $41,670 $52,570
Total Invoice $29,013 $38,819 $48,954

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. Audi A4 / S4

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $7,870
TrueDelta Adjusted Invoice Difference: $7,486
Model Year201020132013
ModelPriusA4 / S4A4 / S4
TrimVA4 2.0TS4 3.0T
Body4dr Hatch4dr Sedan4dr Sedan
Engine98hp I4 H211hp I4333hp V6
TransmissionCVTCVT-8M6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8180, 10180, 10
Tire (rear if not all the same)215/45-17245/40-18245/40-18
Total Price$31,310$41,670$52,570
Adjustments for Features0-2,490-3,740
Feature-Adjusted Total Price$31,310$39,180$48,830
Cost Above Minimum$0$0$9,650
Total Invoice$29,013$38,819$48,954
Adjustments for Features0-2,320-3,483
Feature-Adjusted Total Invoice$29,013$36,499$45,471
Cost Above Minimum$0$0$8,972

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Features Comparison: Toyota Prius vs. Audi A4 / S4

Model Year201020132013
ModelPriusA4 / S4A4 / S4
TrimVA4 2.0TS4 3.0T
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
8-speed manually-shiftable CVT $1100 
6-speed manual  $150
FWD$0$0 
AWD  $1700
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75  
Obstacle detection, rear $250$250
Torque vectoring, brake-based $100 
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo cover$75  
Overhead sunglass holder$25  
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Ionizing air filtration$50  
Rain-sensing wipers $175$175
Rear air vents with automatic controls $250$250
Rear wiper$175  
Variable intermittent wipers$75  
Water-repellent front-door glass$15  
Exterior 
Bright-finished exhaust tip(s) $25$25
Rear spoiler$200  
Sunroof $900$900
Infotainment 
CD changer, in-dash$325  
CD player $125$125
DVD-compatible player $0$0
HD radio $50$50
In-vehicle Internet $150$150
iPod integration $100$100
Media drive $15$15
SD Card slot $25$25
Telematics service, such as OnStar$200  
Traffic + travel information $25$25
Traffic information$25  
Wi-Fi hotspot $50$50
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Automatic headlights $125$125
Automatic-off headlights$25  
Compass $0$0
Digital instruments$0  
Fog light, rear $100$100
Headlight washers$50  
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights$1000  
Tachometer $75$75
Turn signals on or near mirrors $25$25
Xenon HID headlights $500$500
Seats and Interior Trim 
Aluminum trim $100$100
Door sill trim plates $100$100
Floor mats $75$75
Leather door panel trim  $250
Manual height adjuster, driver seat$50  
Manual thigh support length adjuster, driver seat  $50
Manual thigh support length adjuster, passenger seat  $50
Memory system, driver seat $200$200
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat  $150
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, driver seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic suede inserts in leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$3,690$6,180$7,430
Value of Feature Adjustments$0$2,490$3,740
Value of Feature Adjustments0-2,320-3,483

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Specifications Comparison: Toyota Prius vs. Audi A4 / S4

Model Year20102013
ModelPriusA4 / S4
Body4dr Hatch4dr Sedan
Wheelbase106.3 in110.6 in
Length175.6 in185.1 in
Width68.7 in71.9 in
Height58.7 in56.2 in
Curb Weight3,043 lb.3,510 lb.
Fuel Capacity11.9 gal.16.9 gal.
Row 1 Headroom38.6 in40.0 in
Row 1 Shoulder Room54.9 in55.5 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.3 in
Row 2 Headroom37.6 in37.5 in
Row 2 Shoulder Room53.1 in54.3 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in35.2 in
Cargo Volume,
Minimum
21.6 ft312.4 ft3
Cargo Volume,
Maximum
39.6 ft312.4 ft3

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Option Package Details
Toyota Prius V

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%

Option Package Details
Audi A4 / S4 A4 2.0T

Navigation Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250No
Rearview camera200Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
HD radio50No
Media drive, large15No
Traffic + travel information25No
In-vehicle Internet150No
Bluetooth audio streaming25Yes
Wi-Fi hotspot50No
Total Requested92563%
Total Not Requested54037%
Premium Plus Package
FeatureValueRequested?
Heated front seats200Yes
Second-row 2-section 3-person split bench100No
Rear air vents with automatic controls250No
Folding second row seats300Yes
Auto-dimming rearview mirror150Yes
Memory system, driver seat200No
Auto-dimming driver-side mirror75No
Compass0No
Dual-zone climate control125No
Auto-dimming passenger-side mirror75No
245/40HR18 tires400No
Universal garage door opener100Yes
Trip computer150Yes
Bluetooth cell phone link100Yes
iPod integration100No
Xenon HID headlights500Yes
Additional chrome trim0No
Total Requested150053%
Total Not Requested132547%

Option Package Details
Audi A4 / S4 S4 3.0T

Navigation Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250No
Rearview camera200Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
HD radio50No
Media drive, large15No
Traffic + travel information25No
In-vehicle Internet150No
Bluetooth audio streaming25Yes
Wi-Fi hotspot50No
Total Requested92563%
Total Not Requested54037%

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