Toyota Prius Toyota Prius 2012 BMW 7-Series BMW 7-Series 2013

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $35,085

Toyota Prius Five   
Difference: $57,890

Lowest Total Invoice: $32,494

Toyota Prius Five   
Difference: $53,131

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122013
ModelPrius7-Series
TrimFiveActiveHybrid 7
Body4dr Hatch4dr Sedan, ext.
Base Price $29,805 $84,300
Base Invoice $27,744 $77,735
Advanced Technology Package 4,320  
Floor mats 200  
Enhanced Active Cruise Control   2,400
Driver Assistance Package   1,900
App support   250
Head-up display (HUD)   1,300
LED headlights   1,900
Advanced Technology Package 3,863  
Floor mats 127  
Enhanced Active Cruise Control   2,185
Driver Assistance Package   1,730
App support   230
Head-up display (HUD)   1,090
LED headlights   1,730
Options (change) 4,520 7,750
Options (change) 3,990 6,965
Destination 760 925
Total Price $35,085 $92,975
Total Invoice $32,494 $85,625

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $49,535
TrueDelta Adjusted Invoice Difference: $45,436
Model Year20122013
ModelPrius7-Series
TrimFiveActiveHybrid 7
Body4dr Hatch4dr Sedan, ext.
Engine98hp I4 H350hp I6 H
TransmissionCVTT8
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)51/48 MPG22/30 MPG
Audio (watts, speakers)120, 8205, 12
Tire (rear if not all the same)215/45-17245/50-18
Total Price$35,085$92,975
Adjustments for Features0-8,355
Feature-Adjusted Total Price$35,085$84,620
Total Invoice$32,494$85,625
Adjustments for Features0-7,695
Feature-Adjusted Total Invoice$32,494$77,930

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year20122013
ModelPrius7-Series
TrimFiveActiveHybrid 7
Body4dr Hatch4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000 
8-speed manually-shiftable automatic $1300
FWD$0 
RWD $0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Hands-free trunk or liftgate $100
Remote app $25
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Around view cameras $500
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Blind spot warning system $200
Driver drowsiness monitor $150
Forward collision warning $200
Knee airbag, passenger $75
Lane departure collision mitigation $50
Lane departure prevention$150 
Obstacle detection, front $150
Obstacle detection, rear $250
Rearview camera$200 
Temporary spare tire$150 
Tires, run-flat $150
Wide-view front camera $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Cargo mat$40 
Overhead sunglass holder$25 
Rear seat pass-through $100
Ski sack $50
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Rear air vents with automatic controls $250
Rear dual-zone climate control $125
Rear wiper$175 
Residual heat $50
Variable intermittent wipers$75 
Wiper de-icer $25
Engine / Motor 
Regenerative braking $0
Exterior 
Bright-finished exhaust tip(s) $25
Rear spoiler$200 
Sunroof $900
Infotainment 
DVD-compatible player$0 
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
Text dictation $50
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming headlights $200
Auto-dimming passenger-side mirror $75
Compass $0
Cornering lights $50
Digital instruments$0 
Illuminated vanity mirrors, rear seat $100
Interior ambient lighting, configurable $150
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Seats and Interior Trim 
Door sill trim plates $100
Folding second row seats$300 
Leather door panel trim $250
Leather seating surfaces $900
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power fore-aft adjuster, passenger seat $100
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Synthetic leather seating surfaces$0 
Upholstered instrument panel $300
Wood trim $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Rear air springs, auto-leveling $350
Total Value of Features$3,565$11,920
Value of Feature Adjustments$0$8,355
Value of Feature Adjustments0-7,695

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20122013
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length176.4 in205.3 in
Width68.7 in74.9 in
Height58.7 in58.7 in
Curb Weight3,042 lb.4,680 lb.
Fuel Capacity11.9 gal.21.7 gal.
Row 1 Headroom38.6 in40.8 in
Row 1 Shoulder Room54.9 in59.2 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.2 in
Row 2 Headroom37.6 in38.9 in
Row 2 Shoulder Room53.1 in57.6 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in44.3 in
Cargo Volume,
Minimum
21.6 ft317.7 ft3
Cargo Volume,
Maximum
39.6 ft317.7 ft3

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Option Package Details
Toyota Prius Five

Advanced Technology Package
FeatureValueRequested?
Lane departure warning system200Yes
Lane departure prevention system150No
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Head-up display (HUD)350Yes
DVD-compatible player0No
Radar- or camera-based collision preparation system0Yes
Total Requested120089%
Total Not Requested15011%

Option Package Details
BMW 7-Series ActiveHybrid 7

App support
FeatureValueRequested?
App support0Yes
Smartphone integration0No
Total Requested089%
Total Not Requested011%
LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200No
Total Requested50071%
Total Not Requested20029%
Enhanced Active Cruise Control
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed200No
Forward collision alert200No
Total Requested00%
Total Not Requested1300100%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200No
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Total Requested20022%
Total Not Requested70078%

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