Toyota Prius Toyota Prius 2017 Kia Soul Kia Soul 2010

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Toyota Prius vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Soul Invoice Comparison

Lowest Total Price: $16,690

Kia Soul +   
Difference: $12,794

Lowest Total Invoice: $15,985

Kia Soul +   
Difference: $11,329

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172017201020102010
ModelPriusPriusSoulSoulSoul
TrimThreeFour+!Sport
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $26,735 $29,135 $15,195 $17,195 $17,195
Base Invoice $24,888 $27,122 $14,590 $16,350 $16,350
Advanced Technology Package 1,350 1,350      
Bodyside moldings 289 289      
Floor mats 225 225      
Sunroof     800   700
Advanced Technology Package 1,202 1,202      
Bodyside moldings 199 199      
Floor mats 140 140      
Sunroof     700   600
Options (change) 1,864 1,864 800 0 700
Options (change) 1,541 1,541 700 0 600
Destination 885 885 695 695 695
Total Price $29,484 $31,884 $16,690 $17,890 $18,590
Total Invoice $27,314 $29,548 $15,985 $17,045 $17,645

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $6,274
TrueDelta Adjusted Invoice Difference: $5,289
Model Year20172017201020102010
ModelPriusPriusSoulSoulSoul
TrimThreeFour+!Sport
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine95hp I4 H95hp I4 H142hp I4142hp I4142hp I4
TransmissionCVTCVTM5M5M5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6315, 8315, 8
Tire (rear if not all the same)195/65-15195/65-15205/55-16225/45-18225/45-18
Total Price$29,484$31,884$16,690$17,890$18,590
Adjustments for Features-6,520-7,6700-400-600
Feature-Adjusted Total Price$22,964$24,214$16,690$17,490$17,990
Cost Above Minimum$0$1,250$0$800$1,300
Total Invoice$27,314$29,548$15,985$17,045$17,645
Adjustments for Features-6,040-7,1080-381-569
Feature-Adjusted Total Invoice$21,274$22,440$15,985$16,664$17,076
Cost Above Minimum$0$1,166$0$679$1,091

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Features Comparison: Toyota Prius vs. Kia Soul

Model Year20172017201020102010
ModelPriusPriusSoulSoulSoul
TrimThreeFour+!Sport
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000   
5-speed manual  $0$0$0
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850   
Cruise control  $150$150$150
Proximity key$250$250   
Tilt steering wheel, manual  $150$150$150
Tilt/telescoping steering wheel, manual$250$250   
Universal garage door opener $100   
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200$200   
Automatic braking, low-speed$200$200   
Blind spot warning system $200   
Brake assist$50$50   
Cross-traffic warning, rear $100   
Forward collision warning$200$200   
Knee airbag, driver$75$75   
Lane departure prevention, steering-based$200$200   
Lane departure warning$200$200   
Pedestrian detection$50$50   
Radar- or camera-based collision preparation system$0$0   
Rearview camera$200$200   
Seat cushion airbag, passenger$75$75   
Temporary spare tire$150 $150$150$150
Cargo Management 
Cargo cover$75$75   
Cargo mat$40$40   
Console with shifter  $150$150$150
Console without shifter$150$150   
Overhead sunglass holder$25$25   
Climate Control 
Automatic climate control, front$200$200   
Interior air filter$0$0   
Intermittent wipers  $0$0$0
Rain-sensing wipers $175   
Variable intermittent wipers$75    
Engine / Motor 
Automatic start / stop$150$150   
Exterior 
Active grille shutters$0$0   
Body kit    $0
Deep-tinted rear windows  $275$275$275
Rear spoiler    $200
Infotainment 
App support$0$0   
Bluetooth audio streaming$25$25   
DVD-compatible player$0$0   
HD radio$50$50   
Navigation system$600$600   
Siri Eyes Free support$0$0   
SMS text-to-speech reader$25$25   
Traffic + travel information$25$25   
Voice control for nav and audio$100$100   
Wireless charging station$75$75   
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200   
Auto-dimming rearview mirror $150   
Automatic headlights$125$125   
Automatic-off headlights  $25$25$25
Detailed driving style feedback$100$100   
Digital instruments$0$0   
Fog lights  $125$125$125
Head-up display (HUD)$350$350   
Heated mirrors$25$25   
Illuminated visor mirror, driver$50$50   
Illuminated visor mirror, passenger$50$50   
Large energy flow and fuel economy display$25$25   
LED headlights, single projector or low beam only$750$750   
Outside temperature display$50$50   
Speaker lights   $100$100
Tachometer  $75$75$75
Turn signals on or near mirrors$25$25   
Visor mirror, driver  $10$10$10
Visor mirror, passenger  $10$10$10
Seats and Interior Trim 
Center armrest(s), second row$50$50   
Floor mats$75$75 $75$75
Heated front seats $200   
Leather-wrapped steering wheel   $150$150
Manual height adjuster, driver seat$50 $50$50$50
Metal pedals   $75$75
Power fore-aft adjuster, driver seat $100   
Power height adjuster, driver seat $100   
Power lumbar adjuster, driver seat $100   
Power recliner, driver seat $100   
Power tilt adjuster, driver seat $100   
Synthetic leather seating surfaces $0   
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200   
Sport suspension (upgrade)    $0
Total Value of Features$7,690$8,840$1,170$1,570$1,770
Value of Feature Adjustments$6,520$7,670$0$400$600
Value of Feature Adjustments-6,040-7,1080-381-569

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Specifications Comparison: Toyota Prius vs. Kia Soul

Model Year20172010
ModelPriusSoul
Body4dr Hatch4dr Hatch
Wheelbase106.3 in100.4 in
Length178.7 in161.6 in
Width69.3 in70.3 in
Height58.1 in63.4 in
Curb Weight3,076 lb.2,561 lb.
Fuel Capacity11.3 gal.12.7 gal.
Row 1 Headroom39.4 in40.2 in
Row 1 Shoulder Room55.0 in55.2 in
Row 1 Hip Room53.4 in53.3 in
Row 1 Legroom43.2 in42.1 in
Row 2 Headroom37.4 in39.6 in
Row 2 Shoulder Room53.0 in55.1 in
Row 2 Hip Room51.9 in52.7 in
Row 2 Legroom33.4 in39.0 in
Cargo Volume,
Minimum
24.6 ft319.3 ft3
Cargo Volume,
Maximum
62.7 ft353.4 ft3

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Option Package Details
Toyota Prius Three

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Soul +

Sunroof
FeatureValueRequested?
Sunroof900Yes
Fog lights125No
Total Requested90088%
Total Not Requested12512%

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