Toyota Prius Toyota Prius 2017 Kia Optima Kia Optima 2010

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Toyota Prius vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $7,093

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $6,423

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720102010
ModelPriusOptimaOptima
TrimFourEXSX
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $29,135 $20,995 $21,975
Base Invoice $27,122 $19,620 $20,370
Advanced Technology Package 1,350    
Bodyside moldings 289    
Floor mats 225    
Illuminated door sill trim plates 299    
Navigation system   1,200 1,200
Premium Package   2,200 2,000
Advanced Technology Package 1,202    
Bodyside moldings 199    
Floor mats 140    
Illuminated door sill trim plates 225    
Navigation system   1,075 1,075
Premium Package   1,960 1,790
Options (change) 2,163 3,400 3,200
Options (change) 1,766 3,035 2,865
Destination 885 695 695
Total Price $32,183 $25,090 $25,870
Total Invoice $29,773 $23,350 $23,930

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $3,728
TrueDelta Adjusted Invoice Difference: $3,311
Model Year201720102010
ModelPriusOptimaOptima
TrimFourEXSX
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 H175hp I4175hp I4
TransmissionCVTT5T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6360, 7360, 7
Tire (rear if not all the same)195/65-15215/50-17215/50-17
Total Price$32,183$25,090$25,870
Adjustments for Features-3,415-500
Feature-Adjusted Total Price$28,768$25,040$25,870
Cost Above Minimum$0$0$830
Total Invoice$29,773$23,350$23,930
Adjustments for Features-3,159-470
Feature-Adjusted Total Invoice$26,614$23,303$23,930
Cost Above Minimum$0$0$627

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Features Comparison: Toyota Prius vs. Kia Optima

Model Year201720102010
ModelPriusOptimaOptima
TrimFourEXSX
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
5-speed manually-shiftable automatic $1000$1000
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed$850  
Cruise control $150$150
Power-adjustable pedals $125 
Proximity key$250 $250
Sunshade, rear $125$125
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Blind spot warning system$200  
Cross-traffic warning, rear$100  
Forward collision warning$200  
Knee airbag, driver$75  
Lane departure prevention, steering-based$200  
Lane departure warning$200  
Pedestrian detection$50  
Radar- or camera-based collision preparation system$0  
Rearview camera$200  
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Climate Control 
Rain-sensing wipers$175  
Rear wiper$175  
Variable intermittent wipers $75$75
Engine / Motor 
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Infotainment 
App support$0  
Bluetooth audio streaming$25  
Bluetooth cell phone link$100  
DVD-compatible player$0  
HD radio$50  
Siri Eyes Free support$0  
SMS text-to-speech reader$25  
Traffic + travel information$25  
Voice control for nav and audio$100  
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200  
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Fog lights $125$125
Head-up display (HUD)$350  
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights, single projector or low beam only$750  
Tachometer $75$75
Seats and Interior Trim 
Aluminum trim  $100
Door sill trim plates $100$100
Illuminated door sill trim plates$200  
Leather seating surfaces $900 
Leather-wrapped steering wheel $150$150
Manual lumbar adjuster, driver seat $50$50
Metal pedals  $75
Partial leather seating sufaces  $450
Power fore-aft adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat $100$100
Synthetic leather seating surfaces$0  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$6,890$3,525$3,475
Value of Feature Adjustments$3,415$50$0
Value of Feature Adjustments-3,159-470

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Specifications Comparison: Toyota Prius vs. Kia Optima

Model Year20172010
ModelPriusOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in107.1 in
Length178.7 in189.0 in
Width69.3 in71.1 in
Height58.1 in58.3 in
Curb Weight3,076 lb.3,158 lb.
Fuel Capacity11.3 gal.16.4 gal.
Row 1 Headroom39.4 in39.8 in
Row 1 Shoulder Room55.0 in57.1 in
Row 1 Hip Room53.4 in54.5 in
Row 1 Legroom43.2 in43.7 in
Row 2 Headroom37.4 in38.0 in
Row 2 Shoulder Room53.0 in56.3 in
Row 2 Hip Room51.9 in54.7 in
Row 2 Legroom33.4 in37.8 in
Cargo Volume,
Minimum
24.6 ft315.0 ft3
Cargo Volume,
Maximum
62.7 ft315.0 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Heated front seats200Yes
Sunroof900Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110056%
Total Not Requested87544%

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