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Toyota Prius vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,943

Toyota Prius Four   
Difference: $3,532

Lowest Total Invoice: $29,609

Toyota Prius Four   
Difference: $3,351

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172016
ModelPriusOptima
TrimFourHybrid EX
Body4dr Hatch4dr Sedan
Base Price $29,135 $32,195
Base Invoice $27,122 $29,856
Advanced Technology Package 1,350  
Floor mats 225  
Cargo net 49 50
Illuminated door sill trim plates 299  
Technology Package   2,380
Advanced Technology Package 1,202  
Floor mats 140  
Cargo net 35 42
Illuminated door sill trim plates 225  
Technology Package   2,212
Options (change) 1,923 2,430
Options (change) 1,602 2,254
Destination 885 850
Total Price $31,943 $35,475
Total Invoice $29,609 $32,960

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $2,997
TrueDelta Adjusted Invoice Difference: $2,854
Model Year20172016
ModelPriusOptima
TrimFourHybrid EX
Body4dr Hatch4dr Sedan
Engine95hp I4 H159hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)54/50 MPG36/40 MPG
Audio (watts, speakers)?, 6550, 12
Tire (rear if not all the same)195/65-15215/55-17
Total Price$31,943$35,475
Adjustments for Features0-535
Feature-Adjusted Total Price$31,943$34,940
Total Invoice$29,609$32,960
Adjustments for Features0-497
Feature-Adjusted Total Invoice$29,609$32,463

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Features Comparison: Toyota Prius vs. Kia Optima

Model Year20172016
ModelPriusOptima
TrimFourHybrid EX
Body4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Adaptive cruise control, all-speed$850 
Cruise control $150
Heated steering wheel $100
Brakes, Airbags, and Other Safety 
911 assist $25
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Obstacle detection, rear $250
Pedestrian detection$50 
Radar- or camera-based collision preparation system$0 
Rollover sensor $50
Seat cushion airbag, passenger$75 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Cargo mat$40 
Console with shifter $150
Console without shifter$150 
Rear seat pass-through $100
Climate Control 
Dual-zone climate control $125
Rain-sensing wipers$175 
Rear air vents $100
Rear wiper$175 
Variable intermittent wipers $75
Exterior 
Active grille shutters$0 
Body kit $0
Laminated front side windows $200
Panoramic sunroof $1200
Rear spoiler $200
Sunroof$900 
Infotainment 
DVD-compatible player$0 
Siri Eyes Free support$0 
Surround sound $250
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Compass $0
Digital instruments$0 
Fog lights $125
Head-up display (HUD)$350 
Interior ambient lighting $150
LED headlights, single projector or low beam only$750 
Power-folding mirrors $50
Tachometer $75
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Folding second row seats$300 
Heated second row seats $200
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Memory system, driver seat $200
Power fore-aft adjuster, passenger seat $100
Power recliner, passenger seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$6,465$7,000
Value of Feature Adjustments$0$535
Value of Feature Adjustments0-497

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See a complete comparison of Toyota Prius vs. Kia Optima features.

Specifications Comparison: Toyota Prius vs. Kia Optima

Model Year20172016
ModelPriusOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in110.4 in
Length178.7 in191.1 in
Width69.3 in73.2 in
Height58.1 in57.7 in
Curb Weight3,075 lb.3,496 lb.
Fuel Capacity11.3 gal.18.5 gal.
Row 1 Headroom39.4 in39.8 in
Row 1 Shoulder Room55.0 in58.1 in
Row 1 Hip Room53.4 in56.0 in
Row 1 Legroom43.2 in45.5 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room53.0 in56.4 in
Row 2 Hip Room51.9 in56.0 in
Row 2 Legroom33.4 in35.6 in
Cargo Volume,
Minimum		24.6 ft315.9 ft3
Cargo Volume,
Maximum		62.7 ft315.9 ft3

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See a complete comparison of Toyota Prius vs. Kia Optima specs.

Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested30017%
Total Not Requested145083%

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