The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,718 Toyota Prius Four | ||
Difference: $3,327 | ||
Lowest Total Invoice: $29,469 Toyota Prius Four | ||
Difference: $3,088 | ||
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Model Year | 2017 | 2014 |
Model | Prius | Optima |
Trim | Four | Hybrid EX |
Body | 4dr Hatch | 4dr Sedan |
Base Price | $29,135 | $31,995 |
Base Invoice | $27,122 | $29,670 |
Advanced Technology Package | 1,350 | |
Cargo net | 49 | 50 |
Illuminated door sill trim plates | 299 | |
Technology Package | 700 | |
Panoramic sunroof | 1,500 | |
Advanced Technology Package | 1,202 | |
Cargo net | 35 | 42 |
Illuminated door sill trim plates | 225 | |
Technology Package | 650 | |
Panoramic sunroof | 1,395 | |
Options (change) | 1,698 | 2,250 |
Options (change) | 1,462 | 2,087 |
Destination | 885 | 800 |
Total Price | $31,718 | $35,045 |
Total Invoice | $29,469 | $32,557 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Toyota Prius Four | ||
TrueDelta Adjusted Price Difference: $2,652 | ||
TrueDelta Adjusted Invoice Difference: $2,461 | ||
Model Year | 2017 | 2014 |
Model | Prius | Optima |
Trim | Four | Hybrid EX |
Body | 4dr Hatch | 4dr Sedan |
Engine | 95hp I4 H | 159hp I4 H |
Transmission | CVT | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 54/50 MPG | 36/40 MPG |
Audio (watts, speakers) | ?, 6 | 550, 12 |
Tire (rear if not all the same) | 195/65-15 | 215/55-17 |
Total Price | $31,718 | $35,045 |
Adjustments for Features | 0 | -675 |
Feature-Adjusted Total Price | $31,718 | $34,370 |
Total Invoice | $29,469 | $32,557 |
Adjustments for Features | 0 | -627 |
Feature-Adjusted Total Invoice | $29,469 | $31,930 |
Model Year | 2017 | 2014 |
Model | Prius | Optima |
Trim | Four | Hybrid EX |
Body | 4dr Hatch | 4dr Sedan |
Transmission and Drivetrain | ||
CVT | $1000 | |
6-speed manually-shiftable automatic | $1100 | |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control, all-speed | $850 | |
Cruise control | $150 | |
Heated steering wheel | $100 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Automatic braking, high-speed or partial | $200 | |
Automatic braking, low-speed | $200 | |
Forward collision warning | $200 | |
Knee airbag, driver | $75 | |
Lane departure prevention, steering-based | $200 | |
Lane departure warning | $200 | |
Obstacle detection, rear | $250 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Seat cushion airbag, passenger | $75 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Cargo cover | $75 | |
Console with shifter | $150 | |
Console without shifter | $150 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Ionizing air filtration | $50 | |
Rain-sensing wipers | $175 | |
Rear air vents | $100 | |
Rear wiper | $175 | |
Variable intermittent wipers | $75 | |
Exterior | ||
Active grille shutters | $0 | |
Body kit | $0 | |
Laminated front side windows | $200 | |
Panoramic sunroof | $1200 | |
Rear spoiler | $200 | |
Sunroof | $900 | |
Infotainment | ||
DVD-compatible player | $0 | |
Siri Eyes Free support | $0 | |
Surround sound | $250 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Wireless charging station | $75 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming headlights | $200 | |
Compass | $0 | |
Digital instruments | $0 | |
Fog lights | $125 | |
Head-up display (HUD) | $350 | |
Interior ambient lighting | $150 | |
LED headlights, single projector or low beam only | $750 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Tachometer | $75 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Folding second row seats | $300 | |
Heated second row seats | $200 | |
Leather seating surfaces | $900 | |
Leather-wrapped steering wheel | $150 | |
Memory system, driver seat | $200 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power recliner, passenger seat | $100 | |
Synthetic leather seating surfaces | $0 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $6,425 | $7,100 |
Value of Feature Adjustments | $0 | $675 |
Value of Feature Adjustments | 0 | -627 |
Model Year | 2017 | 2014 |
Model | Prius | Optima |
Body | 4dr Hatch | 4dr Sedan |
Wheelbase | 106.3 in | 110.0 in |
Length | 178.7 in | 190.7 in |
Width | 69.3 in | 72.1 in |
Height | 58.1 in | 57.9 in |
Curb Weight | 3,075 lb. | 3,510 lb. |
Fuel Capacity | 11.3 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 40.0 in |
Row 1 Shoulder Room | 55.0 in | 57.3 in |
Row 1 Hip Room | 53.4 in | 54.7 in |
Row 1 Legroom | 43.2 in | 45.5 in |
Row 2 Headroom | 37.4 in | 37.6 in |
Row 2 Shoulder Room | 53.0 in | 55.7 in |
Row 2 Hip Room | 51.9 in | 54.5 in |
Row 2 Legroom | 33.4 in | 34.7 in |
Cargo Volume, Minimum | 24.6 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 62.7 ft3 | 15.4 ft3 |
Advanced Technology Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Head-up display (HUD) | 350 | No |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 300 | 55% |
Total Not Requested | 250 | 45% |