Toyota Prius Prime Toyota Prius Prime 2017 Kia Optima Kia Optima 2014

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Toyota Prius Prime vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Kia Optima Invoice Comparison

Lowest Total Price: $29,784

Toyota Prius Prime Advanced   
Difference: $4,116

Lowest Total Invoice: $28,386

Toyota Prius Prime Advanced   
Difference: $3,365

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201420142014
ModelPrius PrimeOptimaOptimaOptima
TrimAdvancedHybrid EXSX TurboSX Limited Turbo
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Base Price $33,100 $31,995 $27,500 $35,300
Base Invoice $31,776 $29,670 $25,763 $32,963
Illuminated door sill trim plates 299      
Technology Package   700 2,300  
Panoramic sunroof   1,500    
Premium Package     3,300  
Illuminated door sill trim plates 225      
Technology Package   650 2,129  
Panoramic sunroof   1,395    
Premium Package     3,059  
Options (change) 299 2,200 5,600 0
Options (change) 225 2,045 5,188 0
Destination 885 800 800 800
Gas Tax -4,500 0 0 0
Total Price $29,784 $34,995 $33,900 $36,100
Total Invoice $28,386 $32,515 $31,751 $33,763

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius Prime dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $4,191
TrueDelta Adjusted Invoice Difference: $3,437
Model Year2017201420142014
ModelPrius PrimeOptimaOptimaOptima
TrimAdvancedHybrid EXSX TurboSX Limited Turbo
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Engine95hp I4 PiH159hp I4 H274hp I4274hp I4
TransmissionCVTT6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10550, 12?, 8?, 8
Tire (rear if not all the same)195/65-15215/55-17225/45-18225/45-18
Total Price$29,784$34,995$33,900$36,100
Adjustments for Features-1000-25-1,375
Feature-Adjusted Total Price$29,684$34,995$33,875$34,725
Cost Above Minimum$0$1,120$0$850
Total Invoice$28,386$32,515$31,751$33,763
Adjustments for Features-950-23-1,286
Feature-Adjusted Total Invoice$28,291$32,515$31,728$32,477
Cost Above Minimum$0$787$0$749

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Features Comparison: Toyota Prius Prime vs. Kia Optima

Model Year2017201420142014
ModelPrius PrimeOptimaOptimaOptima
TrimAdvancedHybrid EXSX TurboSX Limited Turbo
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000   
6-speed manually-shiftable automatic $1100$1100$1100
FWD$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850   
Cruise control $150$150$150
Heated steering wheel$100$100 $100
Remote climate control$25   
Semi-automated parking system$500   
Brakes, Airbags, and Other Safety 
911 assist $25$25$25
Automatic braking, high-speed or partial$200   
Automatic braking, low-speed$200   
Backup collision intervention$150   
Forward collision warning$200   
Knee airbag, driver$75   
Lane departure prevention, steering-based$200   
Lane departure warning$200   
Obstacle detection, front$150   
Pedestrian detection$50   
Radar- or camera-based collision preparation system$0   
Seat cushion airbag, passenger$75   
Vehicle health reports $0$0$0
Cargo Management 
Air-conditioned storage compartment $50$50$50
Cargo cover$75   
Console with shifter $150$150$150
Console without shifter$150   
Rear seat pass-through $100  
Second-row low console$100   
Climate Control 
Dual-zone climate control $125$125$125
Ionizing air filtration $50$50$50
Rain-sensing wipers$175   
Rear air vents $100$100$100
Variable intermittent wipers $75$75$75
Engine / Motor 
3.3 kW onboard charger$0   
9 kWh battery pack$0   
Automatic start / stop$150$150  
Exterior 
Active grille shutters$0   
Body kit $0$0$0
Bright-finished exhaust tip(s)  $25$25
Laminated front side windows $200$200$200
Painted brake calipers (optional)   $0
Panoramic sunroof $1200$1200$1200
Rear spoiler $200 $200
Infotainment 
DVD-compatible player$0   
Larger infotainment display$0   
Siri Eyes Free support$0   
Surround sound $250$250$250
Telematics service, such as OnStar$200   
Traffic + travel information$25   
Traffic information $25$25$25
Voice control for external devices $0$0$0
Wireless charging station$75   
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200   
Compass $0$0$0
Detailed driving style feedback$100$100  
Digital instruments$0   
Head-up display (HUD)$350   
Interior ambient lighting $150$150$150
Large energy flow and fuel economy display$25$25  
LED headlights$1000   
Power-folding mirrors $50$50$50
Predictive driving advice$0   
Speaker lights $100$100$100
Tachometer $75$75$75
Xenon HID headlights $500$500$500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300$300
Folding second row seats$300 $300$300
Heated second row seats $200$200$200
Leather door panel trim   $250
Leather seating surfaces $900$900$900
Leather-wrapped steering wheel $150$150 
Memory system, driver seat $200$200$200
Metal pedals  $75$75
Power fore-aft adjuster, passenger seat $100$100$100
Power recliner, passenger seat $100$100$100
Synthetic leather seating surfaces$0   
Wood trim   $300
Wood/leather-wrapped steering wheel   $150
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 
Chrome-plated alloy wheels   $850
Electronic systems calibration selector$200 $200$200
Sport suspension (upgrade)  $0$0
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$7,450$7,350$7,375$8,725
Value of Feature Adjustments$100$0$25$1,375
Value of Feature Adjustments-950-23-1,286

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Specifications Comparison: Toyota Prius Prime vs. Kia Optima

Model Year20172014
ModelPrius PrimeOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in110.0 in
Length182.9 in190.7 in
Width69.3 in72.1 in
Height57.9 in57.9 in
Curb Weight3,366 lb.3,238 lb.
Fuel Capacity11.3 gal.18.5 gal.
Row 1 Headroom39.4 in40.0 in
Row 1 Shoulder Room54.2 in57.3 in
Row 1 Hip Room53.7 in54.7 in
Row 1 Legroom43.2 in45.5 in
Row 2 Headroom37.2 in37.6 in
Row 2 Shoulder Room53.0 in55.7 in
Row 2 Hip Room51.6 in54.5 in
Row 2 Legroom33.4 in34.7 in
Cargo Volume,
Minimum
19.8 ft315.4 ft3
Cargo Volume,
Maximum
0.0 ft315.4 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested550100%
Total Not Requested00%

Option Package Details
Kia Optima SX Turbo

Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested1275100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Panoramic sunroof1200No
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Rearview camera200Yes
Surround sound250No
Power-folding mirrors50No
HD radio50Yes
Heated front seats200Yes
Infinity, 8 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25Yes
Vehicle health reports0No
911 assist25Yes
Bluetooth audio streaming25Yes
App support0Yes
Total Requested52516%
Total Not Requested275084%

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