The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,784 Toyota Prius Prime Advanced | ||||
Difference: $4,116 | ||||
Lowest Total Invoice: $28,386 Toyota Prius Prime Advanced | ||||
Difference: $3,365 | ||||
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Model Year | 2017 | 2014 | 2014 | 2014 |
Model | Prius Prime | Optima | Optima | Optima |
Trim | Advanced | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $33,100 | $31,995 | $27,500 | $35,300 |
Base Invoice | $31,776 | $29,670 | $25,763 | $32,963 |
Illuminated door sill trim plates | 299 | |||
Technology Package | 700 | 2,300 | ||
Panoramic sunroof | 1,500 | |||
Premium Package | 3,300 | |||
Illuminated door sill trim plates | 225 | |||
Technology Package | 650 | 2,129 | ||
Panoramic sunroof | 1,395 | |||
Premium Package | 3,059 | |||
Options (change) | 299 | 2,200 | 5,600 | 0 |
Options (change) | 225 | 2,045 | 5,188 | 0 |
Destination | 885 | 800 | 800 | 800 |
Gas Tax | -4,500 | 0 | 0 | 0 |
Total Price | $29,784 | $34,995 | $33,900 | $36,100 |
Total Invoice | $28,386 | $32,515 | $31,751 | $33,763 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius Prime dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced | ||||
TrueDelta Adjusted Price Difference: $4,191 | ||||
TrueDelta Adjusted Invoice Difference: $3,437 | ||||
Model Year | 2017 | 2014 | 2014 | 2014 |
Model | Prius Prime | Optima | Optima | Optima |
Trim | Advanced | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 95hp I4 PiH | 159hp I4 H | 274hp I4 | 274hp I4 |
Transmission | CVT | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 10 | 550, 12 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 195/65-15 | 215/55-17 | 225/45-18 | 225/45-18 |
Total Price | $29,784 | $34,995 | $33,900 | $36,100 |
Adjustments for Features | -100 | 0 | -25 | -1,375 |
Feature-Adjusted Total Price | $29,684 | $34,995 | $33,875 | $34,725 |
Cost Above Minimum | $0 | $1,120 | $0 | $850 |
Total Invoice | $28,386 | $32,515 | $31,751 | $33,763 |
Adjustments for Features | -95 | 0 | -23 | -1,286 |
Feature-Adjusted Total Invoice | $28,291 | $32,515 | $31,728 | $32,477 |
Cost Above Minimum | $0 | $787 | $0 | $749 |
Model Year | 2017 | 2014 | 2014 | 2014 |
Model | Prius Prime | Optima | Optima | Optima |
Trim | Advanced | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
CVT | $1000 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Adaptive cruise control, all-speed | $850 | |||
Cruise control | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | |
Remote climate control | $25 | |||
Semi-automated parking system | $500 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Backup collision intervention | $150 | |||
Forward collision warning | $200 | |||
Knee airbag, driver | $75 | |||
Lane departure prevention, steering-based | $200 | |||
Lane departure warning | $200 | |||
Obstacle detection, front | $150 | |||
Pedestrian detection | $50 | |||
Radar- or camera-based collision preparation system | $0 | |||
Seat cushion airbag, passenger | $75 | |||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Console with shifter | $150 | $150 | $150 | |
Console without shifter | $150 | |||
Rear seat pass-through | $100 | |||
Second-row low console | $100 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Ionizing air filtration | $50 | $50 | $50 | |
Rain-sensing wipers | $175 | |||
Rear air vents | $100 | $100 | $100 | |
Variable intermittent wipers | $75 | $75 | $75 | |
Engine / Motor | ||||
3.3 kW onboard charger | $0 | |||
9 kWh battery pack | $0 | |||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | |||
Body kit | $0 | $0 | $0 | |
Bright-finished exhaust tip(s) | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
DVD-compatible player | $0 | |||
Larger infotainment display | $0 | |||
Siri Eyes Free support | $0 | |||
Surround sound | $250 | $250 | $250 | |
Telematics service, such as OnStar | $200 | |||
Traffic + travel information | $25 | |||
Traffic information | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Wireless charging station | $75 | |||
Instruments, Lights, and Mirrors | ||||
Auto-dimming headlights | $200 | |||
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | ||
Digital instruments | $0 | |||
Head-up display (HUD) | $350 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | $25 | ||
LED headlights | $1000 | |||
Power-folding mirrors | $50 | $50 | $50 | |
Predictive driving advice | $0 | |||
Speaker lights | $100 | $100 | $100 | |
Tachometer | $75 | $75 | $75 | |
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||
Leather seating surfaces | $900 | $900 | $900 | |
Leather-wrapped steering wheel | $150 | $150 | ||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Synthetic leather seating surfaces | $0 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | $200 | |
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $7,450 | $7,350 | $7,375 | $8,725 |
Value of Feature Adjustments | $100 | $0 | $25 | $1,375 |
Value of Feature Adjustments | -95 | 0 | -23 | -1,286 |
Model Year | 2017 | 2014 |
Model | Prius Prime | Optima |
Body | 4dr Hatch | 4dr Sedan |
Wheelbase | 106.3 in | 110.0 in |
Length | 182.9 in | 190.7 in |
Width | 69.3 in | 72.1 in |
Height | 57.9 in | 57.9 in |
Curb Weight | 3,366 lb. | 3,238 lb. |
Fuel Capacity | 11.3 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 40.0 in |
Row 1 Shoulder Room | 54.2 in | 57.3 in |
Row 1 Hip Room | 53.7 in | 54.7 in |
Row 1 Legroom | 43.2 in | 45.5 in |
Row 2 Headroom | 37.2 in | 37.6 in |
Row 2 Shoulder Room | 53.0 in | 55.7 in |
Row 2 Hip Room | 51.6 in | 54.5 in |
Row 2 Legroom | 33.4 in | 34.7 in |
Cargo Volume, Minimum | 19.8 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 0.0 ft3 | 15.4 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 550 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1275 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 525 | 16% |
Total Not Requested | 2750 | 84% |