Toyota Prius Prime Toyota Prius Prime 2017 Kia Optima Kia Optima 2012

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Toyota Prius Prime vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,708

Toyota Prius Prime Premium   
Difference: $1,442

Lowest Total Invoice: $24,397

Toyota Prius Prime Premium   
Difference: $1,023

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720122012
ModelPrius PrimePrius PrimeOptimaOptima
TrimPremiumAdvancedSXHybrid
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Base Price $28,800 $33,100 $26,500 $25,700
Base Invoice $27,648 $31,776 $24,760 $24,020
Floor mats 224 224    
Illuminated door sill trim plates 299 299    
Navigation system     1,400  
Premium Package     2,950  
Convenience Package       700
Floor mats 139 139    
Illuminated door sill trim plates 225 225    
Navigation system     1,250  
Premium Package     2,635  
Convenience Package       650
Options (change) 523 523 4,350 700
Options (change) 364 364 3,885 650
Destination 885 885 750 750
Gas Tax -4,500 -4,500 0 0
Total Price $25,708 $30,008 $31,600 $27,150
Total Invoice $24,397 $28,525 $29,395 $25,420

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius Prime dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius Prime Premium
TrueDelta Adjusted Price Difference: $4,982
TrueDelta Adjusted Invoice Difference: $4,225
Model Year2017201720122012
ModelPrius PrimePrius PrimeOptimaOptima
TrimPremiumAdvancedSXHybrid
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 PiH95hp I4 PiH274hp I4166hp I4 H
TransmissionCVTCVTT6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 10550, 12?, 6
Tire (rear if not all the same)195/65-15195/65-15225/45-18205/65-16
Total Price$25,708$30,008$31,600$27,150
Adjustments for Features-3,910-6,385-4,8200
Feature-Adjusted Total Price$21,798$23,623$26,780$27,150
Cost Above Minimum$0$1,825$0$370
Total Invoice$24,397$28,525$29,395$25,420
Adjustments for Features-3,711-6,069-4,4840
Feature-Adjusted Total Invoice$20,686$22,456$24,911$25,420
Cost Above Minimum$0$1,770$0$509

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Features Comparison: Toyota Prius Prime vs. Kia Optima

Model Year2017201720122012
ModelPrius PrimePrius PrimeOptimaOptima
TrimPremiumAdvancedSXHybrid
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850  
Cruise control  $150$150
Heated steering wheel $100  
Remote climate control$25$25  
Semi-automated parking system $500  
Universal garage door opener $100$100 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200$200  
Automatic braking, low-speed$200$200  
Backup collision intervention $150  
Blind spot warning system $200  
Cross-traffic warning, rear $100  
Forward collision warning$200$200  
Knee airbag, driver$75$75  
Lane departure prevention, steering-based$200$200  
Lane departure warning$200$200  
Obstacle detection, front $150  
Obstacle detection, rear $250  
Pedestrian detection$50$50  
Radar- or camera-based collision preparation system$0$0  
Seat cushion airbag, passenger$75$75  
Cargo Management 
Air-conditioned storage compartment  $50$50
Cargo cover$75$75  
Cargo mat$40$40  
Console with shifter  $150$150
Console without shifter$150$150  
Rear seat pass-through   $100
Second-row low console$100$100  
Climate Control 
Dual-zone climate control  $125$125
Rain-sensing wipers $175  
Rear air vents  $100$100
Variable intermittent wipers$75 $75$75
Engine / Motor 
3.3 kW onboard charger$0$0  
9 kWh battery pack$0$0  
Automatic start / stop$150$150 $150
Exterior 
Active grille shutters$0$0  
Body kit  $0$0
Bright-finished exhaust tip(s)  $25 
Panoramic sunroof  $1200 
Rear spoiler  $200$200
Infotainment 
App support$0$0  
DVD-compatible player$0$0  
Larger infotainment display$0$0  
Media drive, small   $5
Navigation system$600$600$600 
Siri Eyes Free support$0$0  
SMS text-to-speech reader$25$25 $25
Telematics service, such as OnStar $200  
Traffic + travel information$25$25  
Traffic information  $25 
Voice control for external devices   $0
Voice control for nav and audio$100$100$100 
Wireless charging station$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200  
Auto-dimming rearview mirror $150$150 
Compass  $0 
Detailed driving style feedback$100$100 $100
Digital instruments$0$0  
Fog lights $125$125$125
Head-up display (HUD) $350  
Interior ambient lighting  $150 
Large energy flow and fuel economy display$25$25 $25
LED headlights$1000$1000  
Power-folding mirrors  $50 
Predictive driving advice$0$0  
Speaker lights  $100$100
Tachometer  $75$75
Xenon HID headlights  $500 
Seats and Interior Trim 
Aluminum trim  $100 
Cooled or ventilated front seats  $300 
Folding second row seats$300$300$300 
Heated front seats$200$200$200 
Heated second row seats  $200 
Illuminated door sill trim plates$200$200$200 
Leather-wrapped steering wheel  $150$150
Memory system, driver seat  $200 
Metal pedals  $75 
Partial leather seating sufaces  $450 
Power fore-aft adjuster, passenger seat  $100 
Power recliner, passenger seat  $100 
Synthetic leather seating surfaces$0$0  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200  
Sport suspension (upgrade)  $0 
Transmission 
Steering-wheel-mounted transmission controls  $100 
Total Value of Features$6,715$9,190$7,625$2,805
Value of Feature Adjustments$3,910$6,385$4,820$0
Value of Feature Adjustments-3,711-6,069-4,4840

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Specifications Comparison: Toyota Prius Prime vs. Kia Optima

Model Year20172012
ModelPrius PrimeOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in110.0 in
Length182.9 in190.7 in
Width69.3 in72.1 in
Height57.9 in57.3 in
Curb Weight3,366 lb.3,207 lb.
Fuel Capacity11.3 gal.18.5 gal.
Row 1 Headroom39.4 in40.0 in
Row 1 Shoulder Room54.2 in57.2 in
Row 1 Hip Room53.7 in54.7 in
Row 1 Legroom43.2 in45.5 in
Row 2 Headroom37.2 in37.6 in
Row 2 Shoulder Room53.0 in55.7 in
Row 2 Hip Room51.6 in54.5 in
Row 2 Legroom33.4 in34.7 in
Cargo Volume,
Minimum
19.8 ft315.4 ft3
Cargo Volume,
Maximum
0.0 ft315.4 ft3

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Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Total Requested50017%
Total Not Requested250583%

Option Package Details
Kia Optima Hybrid

Convenience Package
FeatureValueRequested?
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
HD radio50Yes
Voice control for external devices0No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Total Requested65099%
Total Not Requested51%

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